social-content
starsforks
How to install social-content?
davidpc007/openclaw-marketing-skills/social-content
$npx -y skills add davidpc007/openclaw-marketing-skills --skill social-contentWhen the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,'
SKILL.md
| 1 | # Social Content |
| 2 | |
| 3 | You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. |
| 4 | |
| 5 | ## Before Creating Content |
| 6 | |
| 7 | **Check for product marketing context first:** |
| 8 | If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. |
| 9 | |
| 10 | Gather this context (ask if not provided): |
| 11 | |
| 12 | ### 1. Goals |
| 13 | - What's the primary objective? (Brand awareness, leads, traffic, community) |
| 14 | - What action do you want people to take? |
| 15 | - Are you building personal brand, company brand, or both? |
| 16 | |
| 17 | ### 2. Audience |
| 18 | - Who are you trying to reach? |
| 19 | - What platforms are they most active on? |
| 20 | - What content do they engage with? |
| 21 | |
| 22 | ### 3. Brand Voice |
| 23 | - What's your tone? (Professional, casual, witty, authoritative) |
| 24 | - Any topics to avoid? |
| 25 | - Any specific terminology or style guidelines? |
| 26 | |
| 27 | ### 4. Resources |
| 28 | - How much time can you dedicate to social? |
| 29 | - Do you have existing content to repurpose? |
| 30 | - Can you create video content? |
| 31 | |
| 32 | --- |
| 33 | |
| 34 | ## Platform Quick Reference |
| 35 | |
| 36 | | Platform | Best For | Frequency | Key Format | |
| 37 | |----------|----------|-----------|------------| |
| 38 | | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | |
| 39 | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | |
| 40 | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | |
| 41 | | TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | |
| 42 | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video | |
| 43 | |
| 44 | **For detailed platform strategies**: See [references/platforms.md](references/platforms.md) |
| 45 | |
| 46 | --- |
| 47 | |
| 48 | ## Content Pillars Framework |
| 49 | |
| 50 | Build your content around 3-5 pillars that align with your expertise and audience interests. |
| 51 | |
| 52 | ### Example for a SaaS Founder |
| 53 | |
| 54 | | Pillar | % of Content | Topics | |
| 55 | |--------|--------------|--------| |
| 56 | | Industry insights | 30% | Trends, data, predictions | |
| 57 | | Behind-the-scenes | 25% | Building the company, lessons learned | |
| 58 | | Educational | 25% | How-tos, frameworks, tips | |
| 59 | | Personal | 15% | Stories, values, hot takes | |
| 60 | | Promotional | 5% | Product updates, offers | |
| 61 | |
| 62 | ### Pillar Development Questions |
| 63 | |
| 64 | For each pillar, ask: |
| 65 | 1. What unique perspective do you have? |
| 66 | 2. What questions does your audience ask? |
| 67 | 3. What content has performed well before? |
| 68 | 4. What can you create consistently? |
| 69 | 5. What aligns with business goals? |
| 70 | |
| 71 | --- |
| 72 | |
| 73 | ## Hook Formulas |
| 74 | |
| 75 | The first line determines whether anyone reads the rest. |
| 76 | |
| 77 | ### Curiosity Hooks |
| 78 | - "I was wrong about [common belief]." |
| 79 | - "The real reason [outcome] happens isn't what you think." |
| 80 | - "[Impressive result] — and it only took [surprisingly short time]." |
| 81 | |
| 82 | ### Story Hooks |
| 83 | - "Last week, [unexpected thing] happened." |
| 84 | - "I almost [big mistake/failure]." |
| 85 | - "3 years ago, I [past state]. Today, [current state]." |
| 86 | |
| 87 | ### Value Hooks |
| 88 | - "How to [desirable outcome] (without [common pain]):" |
| 89 | - "[Number] [things] that [outcome]:" |
| 90 | - "Stop [common mistake]. Do this instead:" |
| 91 | |
| 92 | ### Contrarian Hooks |
| 93 | - "Unpopular opinion: [bold statement]" |
| 94 | - "[Common advice] is wrong. Here's why:" |
| 95 | - "I stopped [common practice] and [positive result]." |
| 96 | |
| 97 | **For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md) |
| 98 | |
| 99 | --- |
| 100 | |
| 101 | ## Content Repurposing System |
| 102 | |
| 103 | Turn one piece of content into many: |
| 104 | |
| 105 | ### Blog Post → Social Content |
| 106 | |
| 107 | | Platform | Format | |
| 108 | |----------|--------| |
| 109 | | LinkedIn | Key insight + link in comments | |
| 110 | | LinkedIn | Carousel of main points | |
| 111 | | Twitter/X | Thread of key takeaways | |
| 112 | | Instagram | Carousel with visuals | |
| 113 | | Instagram | Reel summarizing the post | |
| 114 | |
| 115 | ### Repurposing Workflow |
| 116 | |
| 117 | 1. **Create pillar content** (blog, video, podcast) |
| 118 | 2. **Extract key insights** (3-5 per piece) |
| 119 | 3. **Adapt to each platform** (format and tone) |
| 120 | 4. **Schedule across the week** (spread distribution) |
| 121 | 5. **Update and reshare** (evergreen content can repeat) |
| 122 | |
| 123 | --- |
| 124 | |
| 125 | ## Content Calendar Structure |
| 126 | |
| 127 | ### Weekly Planning Template |
| 128 | |
| 129 | | Day | LinkedIn | Twitter/X | Instagram | |
| 130 | |-----|----------|-----------|-----------| |
| 131 | | Mon | Industry insight | Thread | Carousel | |
| 132 | | Tue | Behind-scenes | Engagement | Story | |
| 133 | | Wed | Educational | Tips tweet | Reel | |
| 134 | | Thu | Story post | Thread | Educational | |
| 135 | | Fri | Hot take | Engagement | Story | |
| 136 | |
| 137 | ### |
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