$npx -y skills add ferdinandobons/startup-skill --skill startup-designDesign, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup idea to explore, wants to validate a busines
| 1 | # Startup Design |
| 2 | |
| 3 | A structured, multi-phase skill that takes a startup idea from raw concept to validated design. It produces a complete set of markdown documents organized by domain, with built-in progress tracking so work survives session interruptions. |
| 4 | |
| 5 | ## How It Works |
| 6 | |
| 7 | The process has 8 numbered phases executed sequentially, plus a Pre-Flight Check (Phase 0.5) and a Customer Discovery gate (Phase 3.7). Each phase produces output files and updates the progress tracker. If a session is interrupted, resume from the last completed checkpoint. |
| 8 | |
| 9 | ``` |
| 10 | PRE-FLIGHT → INTAKE → BRAINSTORM → RESEARCH → [Research Gate] → CUSTOMER DISCOVERY → [Interview Gate] → STRATEGY → BRAND → PRODUCT → FINANCIAL → VALIDATION |
| 11 | ``` |
| 12 | |
| 13 | ### Modes |
| 14 | |
| 15 | **Full Mode (default):** Execute all phases in order, including Pre-Flight and Customer Discovery. Best for thoroughly designing a startup from scratch. |
| 16 | |
| 17 | **Fast Track Mode:** When the user says they want a "quick validation," "rapid assessment," or similar, or when time/budget is clearly limited, run a compressed version: |
| 18 | 1. Phase 0.5 (Pre-Flight Check) — always run, takes 5 minutes |
| 19 | 2. Phase 1 (Intake) — shortened to 1 round of questions; capture any prior customer conversations |
| 20 | 3. Phase 2 (Brainstorm) — 3 variations instead of 5-8 |
| 21 | 4. Phase 3 (Research) — Wave 1 + Wave 2 only (skip customer voice and distribution deep-dives) |
| 22 | 5. Phase 3.5 (Research Gate) — go/no-go checkpoint |
| 23 | 6. Phase 3.7 (Customer Discovery) — if founder has 5+ prior conversations, document them; if not, run at least 3 interviews before proceeding |
| 24 | 7. Phase 4 (Strategy) — Lean Canvas only |
| 25 | 8. Skip Phase 5 (Brand) and Phase 6 (Product) |
| 26 | 9. Phase 7 (Financial) — Revenue model only, Stage A (assumption-based), no full projections |
| 27 | 10. Phase 8 (Validation) — Scorecard + top 3 experiments only |
| 28 | |
| 29 | Fast Track produces fewer files but still gives the founder a clear go/no-go signal with evidence. Note in PROGRESS.md that Fast Track mode was used, so a future session can expand to full mode if the idea passes validation. |
| 30 | |
| 31 | ### Language |
| 32 | |
| 33 | Default output language is **English**. If the user writes in another language or explicitly requests one, use that language for all outputs instead. |
| 34 | |
| 35 | --- |
| 36 | |
| 37 | > **Reference:** Read `references/output-guidelines.md` once at the start. It defines the standard file header/footer (title, date, phase, confidence, flags), cross-phase referencing format, quality examples of good vs. bad output, and how to handle mid-process pivots. |
| 38 | |
| 39 | ## Phase 0: Resume Check |
| 40 | |
| 41 | Before anything else, check if a `PROGRESS.md` file exists in the working directory (or a project subdirectory). If it does, read it and resume from the last incomplete phase. Tell the user: "I found progress from a previous session. You completed [phases]. Picking up from [next phase]." |
| 42 | |
| 43 | If no progress file exists, start from Phase 1. |
| 44 | |
| 45 | --- |
| 46 | |
| 47 | ## Phase 0.5: Pre-Flight Check |
| 48 | |
| 49 | Before investing time in the full process, run a fast sanity check — 2-3 targeted searches, 5 minutes maximum. The goal is to surface any immediately disqualifying signals so the founder knows them upfront. |
| 50 | |
| 51 | **Run these three checks:** |
| 52 | |
| 53 | **1. Dominant solution check** — Does a well-funded, widely-adopted solution to this exact problem already exist? Search: `"{problem domain} software"`, `"{problem} tool site:producthunt.com"`, `"{problem} app reviews"`. If a clear market leader with 10k+ customers exists, flag it immediately — this is not a reason to stop, but the founder needs to know the competitive reality before starting. |
| 54 | |
| 55 | **2. Precedent failure check** — Has a company tried this exact idea and failed publicly? Search: `"{startup idea} startup failed"`, `"{problem} startup shutdown"`, `"why {product category} failed"`. Prior failures are not disqualifying — they're learnings. But unknown prior failures are landmines. |
| 56 | |
| 57 | **3. Regulatory/legal instant kill** — Is there an obvious legal reason this idea cannot exist? (E.g., specific financial regulations, data privacy laws in the target geography, licensing requirements.) A quick search prevents building toward a wall. |
| 58 | |
| 59 | **Output:** A short message to the founder (3-5 bullet points max) with what was found. Use this format: |
| 60 | |
| 61 | ``` |
| 62 | ## Pre-Flight Check |
| 63 | |
| 64 | ✅ No dominant incumbent found — space appears open. |
| 65 | ⚠️ [CompanyX] tried a similar approach in 2021 and shut down in 2023. |
| 66 | Key reason: [one sentence]. Worth understanding before proceeding. |
| 67 | ✅ No obvious regulator |