create-campaign
starsforks
How to install create-campaign?
getnao/sylph/create-campaign
$npx -y skills add getnao/sylph --skill create-campaignBuild targeted outbound campaigns from ICP definition through personalized sequences.
SKILL.md
| 1 | # Create Outbound Campaign |
| 2 | |
| 3 | Build targeted outbound campaigns from ICP definition through personalized sequences. |
| 4 | |
| 5 | ## MCP connectors |
| 6 | |
| 7 | | Connector | Purpose | |
| 8 | |-----------|---------| |
| 9 | | CRM | Import leads, track campaign performance | |
| 10 | | LinkedIn | Research targets, send connection requests | |
| 11 | | Gmail | Send outbound email sequences | |
| 12 | |
| 13 | ## Process |
| 14 | |
| 15 | 1. **Define ICP** - who are we targeting? |
| 16 | - Industry, company size, role, tech stack |
| 17 | - Pain point we're solving for this segment |
| 18 | - Why now? (trigger event, market shift, etc.) |
| 19 | |
| 20 | 2. **Build list** - identify target accounts and contacts |
| 21 | - Use LinkedIn search for prospecting |
| 22 | - Cross-reference with Twenty CRM to avoid existing customers |
| 23 | - Target: 20-50 contacts per campaign batch |
| 24 | |
| 25 | 3. **Choose channel** - where do we reach them? |
| 26 | - Cold email: best for VP/C-level, longer messages OK |
| 27 | - LinkedIn DM: best for peers, keep it short |
| 28 | - Multi-touch: email + LinkedIn for high-value targets |
| 29 | |
| 30 | 4. **Write the sequence** - draft 3-4 touch messages |
| 31 | - Touch 1: Hook + relevance + soft CTA |
| 32 | - Touch 2: Value add (share content, insight, or data point) |
| 33 | - Touch 3: Social proof + direct CTA |
| 34 | - Touch 4: Break-up (last chance, no pressure) |
| 35 | - Space touches 3-5 business days apart |
| 36 | |
| 37 | 5. **Personalize** - customize per contact |
| 38 | - Reference their company, role, or recent activity |
| 39 | - Use their tech stack or public data as hooks |
| 40 | - No generic "I noticed your company" - be specific |
| 41 | |
| 42 | 6. **Save** - `sales/outbound/campaigns/YYYY-MM-DD_campaign-slug.md` |
| 43 | - Include: ICP definition, contact list, full sequence, personalization notes |
| 44 | |
| 45 | ## Sequence rules |
| 46 | |
| 47 | - **Subject lines**: under 10 words, no caps lock, no spam triggers |
| 48 | - **Email body**: under 150 words per touch |
| 49 | - **LinkedIn DM**: under 100 words |
| 50 | - **Always include opt-out** in emails |
| 51 | - **Use the CAO's voice** - load `email-writer` skill |
| 52 | - **Open with** "Hope you're doing well!" for warm leads |
| 53 | |
| 54 | ## Guardrails |
| 55 | |
| 56 | - **Drafts only** - never send any outbound message directly |
| 57 | - **No pricing** in outbound messages - CTA is always a call or demo |
| 58 | - **No purchased lists** - build lists from research only |
| 59 | - **CRM check** - verify targets are not existing customers before adding |
| 60 | - **No spam** - respect unsubscribe requests and do not contact list |
| 61 | - **Save all campaigns** to `sales/outbound/campaigns/` with proper naming |
| 62 | - **The CAO approves** before any campaign is sent |
| 63 | |
| 64 | ## Self-improvement |
| 65 | |
| 66 | After the CAO reviews and approves a campaign: |
| 67 | |
| 68 | 1. Move the final version from `sales/outbound/campaigns/` draft to its final location |
| 69 | 2. Diff what was drafted vs what the CAO kept - identify patterns in her edits to messaging, targeting, or sequence structure |
| 70 | 3. Update `sales/_insights.md` with what worked: which hooks, personalization approaches, or CTAs she kept vs rewrote |
| 71 | 4. If her edits reveal a new rule (e.g. "never lead with company size", "always reference a specific trigger event"), add it to the Sequence rules section above |
| 72 | 5. If a campaign gets strong reply rates, save it to `sales/outbound/_examples/` with performance annotations |
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