measure

Defines and tracks UX success through metrics, measurement frameworks, and experimentation. Part of the Intent design strategy system. Connects design decisions to observable evidence — did the thing we built actually help? Guards against measurement becoming manipulation. Trigger when: defining success metrics, designing A/B tests, building measurement frameworks, analyzing funnels, reviewing metric dashboards, questioning whether the right things are being measured, or when someone says "how do we know if this worked," "what should we measure," "let's run a test," or "the numbers look good but something feels off." Also trigger for ethical measurement reviews and counter-metric definition.