google-search-ads-builder

Name: google-search-ads-builder
Author: gooseworks-ai

34installs193forks

How to install google-search-ads-builder?

gooseworks-ai/goose-skills/google-search-ads-builder

$npx -y skills add gooseworks-ai/goose-skills --skill google-search-ads-builder

Installs into the current project.

Summary

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates he

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SKILL.md

1	# Google Search Ads Builder
2
3	Build a complete Google Search Ads campaign from scratch. This skill handles everything from deep keyword research through community and review language mining, to ad copy generation and campaign structure — outputting files ready to import into Google Ads Editor.
4
5	Core principle: Most early-stage teams waste their first $5K on Google Ads because of bad keyword strategy and bad structure. This skill builds the strategic keyword foundation AND a tight, well-organized campaign from day one.
6
7	## When to Use
8
9	- "Set up Google Search Ads for us"
10	- "Build a Google Ads campaign for [product]"
11	- "I want to start running search ads — help me set it up"
12	- "Create a PPC campaign structure"
13	- "Generate Google Ads copy for our product"
14	- "Do keyword research for Google Ads"
15	- "What keywords should we bid on?"
16	- "Build a keyword strategy for paid search"
17	- "Find high-intent keywords in our space"
18
19	## Phase 0: Intake
20
21	1. Product name + URL — What are we advertising?
22	2. One-line value prop — What does it do, for whom?
23	3. Product category — How would a buyer search for this? (e.g., "sales automation", "AI writing tool")
24	4. ICP — Who is searching for this? (Role, pain, company stage)
25	5. Monthly budget — What are you willing to spend? (Affects structure and bid recommendations)
26	6. Goal — Free trial sign-ups / Demo bookings / Content downloads / Direct purchase
27	7. Landing pages — URLs you'll send traffic to (or "need to create")
28	8. Competitor domains — 3-5 competitors (for keyword gap analysis)
29	9. Geographic targeting — Countries/regions
30	10. Existing keywords? — Any keywords you already know work or are currently bidding on
31	11. Known converting keywords? — Any existing performance data
32
33	## Phase 1: Deep Keyword Research
34
35	### 1A: Seed Keyword Generation
36
37	From the product description and ICP, generate 3 keyword buckets:
38
39	\| Bucket \| Intent \| Examples \|
40	\|--------\|--------\|---------\|
41	\| Problem-aware \| Searching for solutions to a pain \| "how to automate outbound", "fix slow sales pipeline" \|
42	\| Solution-aware \| Searching for a category of product \| "AI SDR tool", "outbound automation software" \|
43	\| Brand/Competitor \| Searching for you or competitors by name \| "[your brand]", "[competitor] alternative" \|
44
45	### 1B: Competitive Keyword Mining
46
47	For each competitor domain, research their organic keyword rankings and ad presence using `web_search`:
48
49	```
50	Search: site:<competitor_domain> [product category keywords]
51	Search: <competitor> SEO keywords ranking
52	Search: <competitor> top pages organic traffic
53	Search: "[competitor] site:google.com/ads" OR "[competitor] PPC keywords"
54	Search: "[competitor]" alternative OR vs OR comparison
55	Search: best [product category] tools 2026
56	```
57
58	Use `fetch_webpage` on competitor landing pages and pricing pages to extract the language and positioning they use — these reveal keyword opportunities.
59
60	Extract keywords with buying intent — skip informational-only terms.
61
62	### 1C: Review Language Mining
63
64	The exact language buyers use matters more than what marketers think they search. Mine review sites for real buyer vocabulary.
65
66	Use `web_search` to find reviews:
67
68	```
69	Search: "[product name]" site:g2.com reviews
70	Search: "[product name]" site:capterra.com reviews
71	Search: "[competitor name]" site:g2.com reviews
72	Search: "best [product category]" site:g2.com
73	```
74
75	Use `fetch_webpage` on the top review pages to extract phrases like:
76	- "I was looking for a [term] that could..."
77	- "We switched from [X] because we needed..."
78	- "Best [term] for [use case]"
79
80	These phrases reveal how real buyers describe the problem and the solution — gold for keyword targeting.
81
82	### 1D: Reddit Community Terminology Mining
83
84	Reddit threads contain the unfiltered language your ICP actually uses.
85
86	Option A — Apify Reddit Scraper (if `APIFY_API_TOKEN` is set):
87
88	```
89	POST https://api.apify.com/v2/acts/trudax~reddit-scraper-lite/runs?token=${APIFY_API_TOKEN}
90	Content-Type: application/json
91
92	{
93	"searches": ["best <category> tool OR software OR platform"],
94	"maxItems": 30
95	}
96	```
97
98	Then poll for results:
99	```
100	GET https://api.apify.com/v2/acts/trudax~reddit-scraper-lite/runs/{RUN_ID}?token=${APIFY_API_TOKEN}
101	```
102
103	Once status is `SUCCEEDED`, fetch dataset:
104	```
105	GET https://api.apify.com/v2/datasets/{DATASET_ID}/items?token=${APIFY_API_TOKEN}
106	```
107
108	Output fields: Each item has `dataType` ("post" or "comment"), `title` (posts only), `body`, `communityName`, `upVotes`, `url`,

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google-search-ads-builder

34installs193forks

View on GitHub

How to install google-search-ads-builder?

gooseworks-ai/goose-skills/google-search-ads-builder

$npx -y skills add gooseworks-ai/goose-skills --skill google-search-ads-builder

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Google Search Ads Builder
2
3	Build a complete Google Search Ads campaign from scratch. This skill handles everything from deep keyword research through community and review language mining, to ad copy generation and campaign structure — outputting files ready to import into Google Ads Editor.
4
5	Core principle: Most early-stage teams waste their first $5K on Google Ads because of bad keyword strategy and bad structure. This skill builds the strategic keyword foundation AND a tight, well-organized campaign from day one.
6
7	## When to Use
8
9	- "Set up Google Search Ads for us"
10	- "Build a Google Ads campaign for [product]"
11	- "I want to start running search ads — help me set it up"
12	- "Create a PPC campaign structure"
13	- "Generate Google Ads copy for our product"
14	- "Do keyword research for Google Ads"
15	- "What keywords should we bid on?"
16	- "Build a keyword strategy for paid search"
17	- "Find high-intent keywords in our space"
18
19	## Phase 0: Intake
20
21	1. Product name + URL — What are we advertising?
22	2. One-line value prop — What does it do, for whom?
23	3. Product category — How would a buyer search for this? (e.g., "sales automation", "AI writing tool")
24	4. ICP — Who is searching for this? (Role, pain, company stage)
25	5. Monthly budget — What are you willing to spend? (Affects structure and bid recommendations)
26	6. Goal — Free trial sign-ups / Demo bookings / Content downloads / Direct purchase
27	7. Landing pages — URLs you'll send traffic to (or "need to create")
28	8. Competitor domains — 3-5 competitors (for keyword gap analysis)
29	9. Geographic targeting — Countries/regions
30	10. Existing keywords? — Any keywords you already know work or are currently bidding on
31	11. Known converting keywords? — Any existing performance data
32
33	## Phase 1: Deep Keyword Research
34
35	### 1A: Seed Keyword Generation
36
37	From the product description and ICP, generate 3 keyword buckets:
38
39	\| Bucket \| Intent \| Examples \|
40	\|--------\|--------\|---------\|
41	\| Problem-aware \| Searching for solutions to a pain \| "how to automate outbound", "fix slow sales pipeline" \|
42	\| Solution-aware \| Searching for a category of product \| "AI SDR tool", "outbound automation software" \|
43	\| Brand/Competitor \| Searching for you or competitors by name \| "[your brand]", "[competitor] alternative" \|
44
45	### 1B: Competitive Keyword Mining
46
47	For each competitor domain, research their organic keyword rankings and ad presence using `web_search`:
48
49	```
50	Search: site:<competitor_domain> [product category keywords]
51	Search: <competitor> SEO keywords ranking
52	Search: <competitor> top pages organic traffic
53	Search: "[competitor] site:google.com/ads" OR "[competitor] PPC keywords"
54	Search: "[competitor]" alternative OR vs OR comparison
55	Search: best [product category] tools 2026
56	```
57
58	Use `fetch_webpage` on competitor landing pages and pricing pages to extract the language and positioning they use — these reveal keyword opportunities.
59
60	Extract keywords with buying intent — skip informational-only terms.
61
62	### 1C: Review Language Mining
63
64	The exact language buyers use matters more than what marketers think they search. Mine review sites for real buyer vocabulary.
65
66	Use `web_search` to find reviews:
67
68	```
69	Search: "[product name]" site:g2.com reviews
70	Search: "[product name]" site:capterra.com reviews
71	Search: "[competitor name]" site:g2.com reviews
72	Search: "best [product category]" site:g2.com
73	```
74
75	Use `fetch_webpage` on the top review pages to extract phrases like:
76	- "I was looking for a [term] that could..."
77	- "We switched from [X] because we needed..."
78	- "Best [term] for [use case]"
79
80	These phrases reveal how real buyers describe the problem and the solution — gold for keyword targeting.
81
82	### 1D: Reddit Community Terminology Mining
83
84	Reddit threads contain the unfiltered language your ICP actually uses.
85
86	Option A — Apify Reddit Scraper (if `APIFY_API_TOKEN` is set):
87
88	```
89	POST https://api.apify.com/v2/acts/trudax~reddit-scraper-lite/runs?token=${APIFY_API_TOKEN}
90	Content-Type: application/json
91
92	{
93	"searches": ["best <category> tool OR software OR platform"],
94	"maxItems": 30
95	}
96	```
97
98	Then poll for results:
99	```
100	GET https://api.apify.com/v2/acts/trudax~reddit-scraper-lite/runs/{RUN_ID}?token=${APIFY_API_TOKEN}
101	```
102
103	Once status is `SUCCEEDED`, fetch dataset:
104	```
105	GET https://api.apify.com/v2/datasets/{DATASET_ID}/items?token=${APIFY_API_TOKEN}
106	```
107
108	Output fields: Each item has `dataType` ("post" or "comment"), `title` (posts only), `body`, `communityName`, `upVotes`, `url`,

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