meta-ad-policy-checker

Name: meta-ad-policy-checker
Author: gooseworks-ai

27installs193forks

How to install meta-ad-policy-checker?

gooseworks-ai/goose-skills/meta-ad-policy-checker

$npx -y skills add gooseworks-ai/goose-skills --skill meta-ad-policy-checker

Installs into the current project.

Summary

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

Files · 1

View on GitHub

SKILL.md

1	# Meta Ad Policy Checker
2
3	Meta disapproves ads for policy reasons constantly, and most disapprovals are preventable. The pattern is almost always the same: an advertiser (or an AI agent generating variants) writes copy that uses a phrase or implies a claim that violates Meta's published advertising standards. The fix is cheap if you catch it before submission, expensive if you don't — repeated disapprovals on the same account can throttle delivery or trigger account-level restrictions.
4
5	This skill is a pre-flight check. It reads ad copy, figures out which Meta policies apply, fetches the live policy text from Meta's transparency center, and returns a clear verdict with specific findings, citations, and rewrites. It does not hardcode policy rules — Meta updates those, and a static rule list goes stale. Instead, the skill uses Meta's own canonical policy pages as ground truth on every run.
6
7	Core principle: The skill provides the methodology — what to check, how to reason, what severity to assign. Meta provides the source of truth — the actual policy text. This separation is what keeps the skill correct as Meta's standards evolve.
8
9	## When to Use
10
11	- Before launching any new Meta ad
12	- After generating ad copy variants (call this on each variant before showing or submitting)
13	- When auditing an existing live ad for policy risk
14	- When troubleshooting a recently disapproved ad
15	- Before pushing copy through any Meta MCP / API write tool
16
17	## Phase 0: Intake
18
19	1. Advertiser context (1–2 sentences)
20	- What the business does
21	- What product / service / offer is being advertised
22	- Primary conversion goal
23	2. Ad asset(s)
24	- Headline(s)
25	- Primary text / body
26	- Description (if applicable)
27	- CTA button text
28	- Destination URL (optional — enables a landing-page cross-check)
29	3. Special Ad Category — declared by user: `None` / `Employment` / `Credit` / `Housing` / `Social Issues, Elections or Politics` (this changes the applicable rules significantly)
30	4. Targeting summary (optional) — useful for discrimination checks (age, gender, location exclusions)
31	5. Visual description (optional) — text-in-image is policy-relevant
32	6. Mode — `pre-flight` (block until clean) or `audit` (flag-only, used for already-live ads)
33
34	## Phase 1: Determine Which Policies Apply
35
36	Reason about the ad before fetching. Most ads need 3–6 policy pages, not all 25. Always include the baseline set, then add content-driven pages based on what the ad mentions, then add category-driven pages based on declared Special Ad Category.
37
38	Treat the entries below as policy lookup keys, not URL slugs. Meta's Transparency Center URLs are nested under category paths and change over time, so never construct a flat policy URL directly from these labels.
39
40	### Baseline (every ad)
41	- Community Standards
42	- Personal Attributes
43	- Sensational Content
44	- Misinformation
45	- Engagement Bait / Spam
46	- Grammar & Profanity
47	- Non-Functional Landing Pages
48
49	### Content-driven (add when present)
50
51	\| Triggers \| Policy lookup keys \|
52	\|---\|---\|
53	\| Income, earnings, payouts, "make money", specific dollar amounts \| Personal financial requirements; unrealistic outcomes \|
54	\| Health, weight loss, supplements, wellness claims \| Health and wellness; before-and-after photos \|
55	\| Targeting by age, gender, race, religion, nationality \| Discriminatory practices \|
56	\| Crypto, weapons, adult, drugs, alcohol, gambling, tobacco \| Restricted content \|
57	\| Political, social-issue, election content \| Social issues, elections or politics \|
58	\| Profanity, slurs, sensitive language \| Profanity; inflammatory content \|
59	\| Anything that implies tracking / scraping / circumvention \| Circumventing systems \|
60
61	### Category-driven (add based on declared Special Ad Category)
62
63	\| Special Ad Category \| Add \|
64	\|---\|---\|
65	\| Employment \| Employment \|
66	\| Credit \| Credit \|
67	\| Housing \| Housing \|
68	\| Social Issues, Elections or Politics \| Social issues, elections or politics \|
69
70	Output of Phase 1: an ordered list of policy lookup keys to resolve and fetch in Phase 2.
71
72	## Phase 2: Fetch + Cache Live Policy Text
73
74	Fetch Meta's ad-standards index first:
75
76	```
77	https://transparency.meta.com/policies/ad-standards/
78	```
79
80	For each lookup key from Phase 1:
81
82	1. Resolve it from the index to Meta's canonical policy page URL. Prefer exact title matches, then closest title / category matches.
83	2. Fetch the resolved canonical URL. Do not build a URL by appending the lookup key directly to the ad-standards base path; those flat URLs 404 for many current policies because Meta nests policy pages under category paths.
84	3. Cache the lookup key → canonical URL → page text mapping.
85
86	Caching rule: in-memory for th

gooseworks-aiPublisher · 155 listings

Preview

gooseworks-ai/goose-skills

# Meta Ad Policy Checker

Meta disapproves ads for policy reasons constantly, and most disapprovals are preventable. The pattern is almost always the same: an advertiser (or an AI agent

This skill is a pre-flight check. It reads ad copy, figures out which Meta policies apply, fetches the live policy text from Meta's transparency center, and ret

**Core principle:** The skill provides the methodology — what to check, how to reason, what severity to assign. Meta provides the source of truth — the actual p

Repogooseworks-ai/goose-skills

LicenseMIT

TypeSkills

CategoryMarketing

UpdatedJul 2026

Repo stars1.0k

First seenJul 22, 2026

People who liked this also viewed

6 picks

Type

meta-ad-policy-checker

27installs193forks

View on GitHub

How to install meta-ad-policy-checker?

gooseworks-ai/goose-skills/meta-ad-policy-checker

$npx -y skills add gooseworks-ai/goose-skills --skill meta-ad-policy-checker

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Meta Ad Policy Checker
2
3	Meta disapproves ads for policy reasons constantly, and most disapprovals are preventable. The pattern is almost always the same: an advertiser (or an AI agent generating variants) writes copy that uses a phrase or implies a claim that violates Meta's published advertising standards. The fix is cheap if you catch it before submission, expensive if you don't — repeated disapprovals on the same account can throttle delivery or trigger account-level restrictions.
4
5	This skill is a pre-flight check. It reads ad copy, figures out which Meta policies apply, fetches the live policy text from Meta's transparency center, and returns a clear verdict with specific findings, citations, and rewrites. It does not hardcode policy rules — Meta updates those, and a static rule list goes stale. Instead, the skill uses Meta's own canonical policy pages as ground truth on every run.
6
7	Core principle: The skill provides the methodology — what to check, how to reason, what severity to assign. Meta provides the source of truth — the actual policy text. This separation is what keeps the skill correct as Meta's standards evolve.
8
9	## When to Use
10
11	- Before launching any new Meta ad
12	- After generating ad copy variants (call this on each variant before showing or submitting)
13	- When auditing an existing live ad for policy risk
14	- When troubleshooting a recently disapproved ad
15	- Before pushing copy through any Meta MCP / API write tool
16
17	## Phase 0: Intake
18
19	1. Advertiser context (1–2 sentences)
20	- What the business does
21	- What product / service / offer is being advertised
22	- Primary conversion goal
23	2. Ad asset(s)
24	- Headline(s)
25	- Primary text / body
26	- Description (if applicable)
27	- CTA button text
28	- Destination URL (optional — enables a landing-page cross-check)
29	3. Special Ad Category — declared by user: `None` / `Employment` / `Credit` / `Housing` / `Social Issues, Elections or Politics` (this changes the applicable rules significantly)
30	4. Targeting summary (optional) — useful for discrimination checks (age, gender, location exclusions)
31	5. Visual description (optional) — text-in-image is policy-relevant
32	6. Mode — `pre-flight` (block until clean) or `audit` (flag-only, used for already-live ads)
33
34	## Phase 1: Determine Which Policies Apply
35
36	Reason about the ad before fetching. Most ads need 3–6 policy pages, not all 25. Always include the baseline set, then add content-driven pages based on what the ad mentions, then add category-driven pages based on declared Special Ad Category.
37
38	Treat the entries below as policy lookup keys, not URL slugs. Meta's Transparency Center URLs are nested under category paths and change over time, so never construct a flat policy URL directly from these labels.
39
40	### Baseline (every ad)
41	- Community Standards
42	- Personal Attributes
43	- Sensational Content
44	- Misinformation
45	- Engagement Bait / Spam
46	- Grammar & Profanity
47	- Non-Functional Landing Pages
48
49	### Content-driven (add when present)
50
51	\| Triggers \| Policy lookup keys \|
52	\|---\|---\|
53	\| Income, earnings, payouts, "make money", specific dollar amounts \| Personal financial requirements; unrealistic outcomes \|
54	\| Health, weight loss, supplements, wellness claims \| Health and wellness; before-and-after photos \|
55	\| Targeting by age, gender, race, religion, nationality \| Discriminatory practices \|
56	\| Crypto, weapons, adult, drugs, alcohol, gambling, tobacco \| Restricted content \|
57	\| Political, social-issue, election content \| Social issues, elections or politics \|
58	\| Profanity, slurs, sensitive language \| Profanity; inflammatory content \|
59	\| Anything that implies tracking / scraping / circumvention \| Circumventing systems \|
60
61	### Category-driven (add based on declared Special Ad Category)
62
63	\| Special Ad Category \| Add \|
64	\|---\|---\|
65	\| Employment \| Employment \|
66	\| Credit \| Credit \|
67	\| Housing \| Housing \|
68	\| Social Issues, Elections or Politics \| Social issues, elections or politics \|
69
70	Output of Phase 1: an ordered list of policy lookup keys to resolve and fetch in Phase 2.
71
72	## Phase 2: Fetch + Cache Live Policy Text
73
74	Fetch Meta's ad-standards index first:
75
76	```
77	https://transparency.meta.com/policies/ad-standards/
78	```
79
80	For each lookup key from Phase 1:
81
82	1. Resolve it from the index to Meta's canonical policy page URL. Prefer exact title matches, then closest title / category matches.
83	2. Fetch the resolved canonical URL. Do not build a URL by appending the lookup key directly to the ad-standards base path; those flat URLs 404 for many current policies because Meta nests policy pages under category paths.
84	3. Cache the lookup key → canonical URL → page text mapping.
85
86	Caching rule: in-memory for th

gooseworks-aiPublisher · 155 listings

Preview

gooseworks-ai/goose-skills

# Meta Ad Policy Checker

Meta disapproves ads for policy reasons constantly, and most disapprovals are preventable. The pattern is almost always the same: an advertiser (or an AI agent

This skill is a pre-flight check. It reads ad copy, figures out which Meta policies apply, fetches the live policy text from Meta's transparency center, and ret

**Core principle:** The skill provides the methodology — what to check, how to reason, what severity to assign. Meta provides the source of truth — the actual p

Repogooseworks-ai/goose-skills

LicenseMIT

TypeSkills

CategoryMarketing

UpdatedJul 2026

Repo stars1.0k

First seenJul 22, 2026

People who liked this also viewed

6 picks

Type