meta-ads-campaign-builder

Name: meta-ads-campaign-builder
Author: gooseworks-ai

39installs193forks

How to install meta-ads-campaign-builder?

gooseworks-ai/goose-skills/meta-ads-campaign-builder

$npx -y skills add gooseworks-ai/goose-skills --skill meta-ads-campaign-builder

Installs into the current project.

Summary

End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative

Files · 1

View on GitHub

SKILL.md

1	# Meta Ads Campaign Builder
2
3	Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs.
4
5	Core principle: The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline.
6
7	## When to Use
8
9	- "Set up Meta Ads for our product"
10	- "Build a Facebook/Instagram ad campaign"
11	- "Help me structure a Meta campaign"
12	- "I want to run ads on Facebook — where do I start?"
13	- "Create a Meta Ads plan for [product launch / lead gen / awareness]"
14
15	## Phase 0: Intake
16
17	1. Product name + URL — What are we advertising?
18	2. Campaign objective:
19	- Awareness (brand reach)
20	- Traffic (website visits)
21	- Lead Generation (in-platform lead forms)
22	- Conversions (website sign-ups / purchases)
23	- App Installs
24	3. ICP — Target buyer: role, company size, industry, pain points
25	4. Monthly budget — How much for Meta specifically?
26	5. Landing page(s) — Where will traffic go?
27	6. Competitor names — For audience analysis
28	7. Existing Meta Pixel / Conversions API? — Tracking setup status
29	8. B2B or B2C? — Changes targeting strategy significantly
30
31	## Phase 1: Campaign Architecture
32
33	### 1A: Objective Selection
34
35	\| Business Goal \| Meta Objective \| Why \|
36	\|--------------\|---------------\|-----\|
37	\| "Get demos/leads" \| Lead Generation OR Conversions \| Lead Gen = in-app forms (higher volume, lower quality). Conversions = website (lower volume, higher quality) \|
38	\| "Drive free trial sign-ups" \| Conversions \| Optimize for on-site conversion event \|
39	\| "Build awareness for launch" \| Awareness (Reach) \| Maximize eyeballs in target audience \|
40	\| "Retarget website visitors" \| Conversions \| Bring warm traffic back to convert \|
41	\| "Drive traffic to content" \| Traffic \| Optimize for clicks to blog/resource \|
42
43	### 1B: Campaign Structure
44
45	```
46	Campaign: [Product Name] — [Objective]
47	├── Ad Set 1: [Audience — Prospecting: Interest-Based]
48	│ ├── Ad 1: [Primary creative variant]
49	│ ├── Ad 2: [Secondary creative variant]
50	│ └── Ad 3: [Tertiary creative variant]
51	├── Ad Set 2: [Audience — Prospecting: Lookalike]
52	│ ├── Ad 1-3: [Same creative variants]
53	├── Ad Set 3: [Audience — Retargeting: Website Visitors]
54	│ ├── Ad 1-3: [Retargeting-specific creative]
55	└── Ad Set 4: [Audience — Retargeting: Engagement]
56	└── Ad 1-3: [Engagement retargeting creative]
57	```
58
59	### 1C: Competitor Ad Research (Optional)
60
61	If competitors were provided, check what they're running on Meta:
62
63	```
64	web_search: site:facebook.com/ads/library "[competitor name]"
65	web_search: "[competitor name]" Meta Ads examples
66	```
67
68	The Meta Ad Library (facebook.com/ads/library) is publicly accessible — search for competitor pages to see their active ads, formats, and messaging angles. Use findings to inform copy angles and audience strategy.
69
70	## Phase 2: Audience Strategy
71
72	### 2A: Prospecting Audiences
73
74	Interest-Based Targeting:
75
76	Research relevant interests, behaviors, and demographics:
77
78	```
79	web_search: [product category] Meta Ads targeting options
80	web_search: [ICP role] Facebook ad audience interests
81	```
82
83	Build audience layers:
84
85	\| Layer \| Targeting \| Rationale \|
86	\|-------\|----------\|-----------\|
87	\| Job title / Industry \| [Specific titles, industries] \| Direct ICP match \|
88	\| Interests \| [Tools they use, publications they read, topics they follow] \| Behavioral proxy \|
89	\| Behaviors \| [Business decision makers, technology early adopters, etc.] \| Meta behavioral data \|
90	\| Demographics \| [Age range, education, income (if B2C)] \| Narrowing \|
91
92	Audience size target: 500K-2M for prospecting (smaller = expensive, larger = diluted)
93
94	Lookalike Audiences:
95
96	\| Source \| Lookalike % \| Rationale \|
97	\|--------\|------------\|-----------\|
98	\| Customer list (emails) \| 1% \| Closest match to actual buyers \|
99	\| Website converters (Pixel) \| 1% \| People who took action \|
100	\| Website visitors (Pixel) \| 1-3% \| Broader interest signal \|
101	\| Page engagers \| 3-5% \| Widest cold audience \|
102
103	### 2B: Retargeting Audiences
104
105	\| Audience \| Window \| Purpose \|
106	\|----------\|--------\|---------\|
107	\| All website visitors \| 30 days \| Broad retarget \|
108	\| Visited pricing/demo page \| 14 days \| High intent — push to convert \|
109	\| Engaged with ads (no click) \| 30 days \| Awareness → consideration \|
110	\| Video viewers (50%+) \| 30 days \| Warmed but not clicked \|
111	\| Lead form openers (not submitted) \| 14 days \| Aban

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meta-ads-campaign-builder

39installs193forks

View on GitHub

How to install meta-ads-campaign-builder?

gooseworks-ai/goose-skills/meta-ads-campaign-builder

$npx -y skills add gooseworks-ai/goose-skills --skill meta-ads-campaign-builder

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Meta Ads Campaign Builder
2
3	Build a complete Meta Ads campaign structure — targeting, ad sets, placements, copy framework, and budget allocation. This skill handles the strategic architecture that determines whether a campaign succeeds before a single ad runs.
4
5	Core principle: The biggest Meta Ads mistake startups make is boosting a post and calling it a campaign. Proper campaign structure — objective selection, audience layering, placement optimization, and testing framework — is what separates burning money from building pipeline.
6
7	## When to Use
8
9	- "Set up Meta Ads for our product"
10	- "Build a Facebook/Instagram ad campaign"
11	- "Help me structure a Meta campaign"
12	- "I want to run ads on Facebook — where do I start?"
13	- "Create a Meta Ads plan for [product launch / lead gen / awareness]"
14
15	## Phase 0: Intake
16
17	1. Product name + URL — What are we advertising?
18	2. Campaign objective:
19	- Awareness (brand reach)
20	- Traffic (website visits)
21	- Lead Generation (in-platform lead forms)
22	- Conversions (website sign-ups / purchases)
23	- App Installs
24	3. ICP — Target buyer: role, company size, industry, pain points
25	4. Monthly budget — How much for Meta specifically?
26	5. Landing page(s) — Where will traffic go?
27	6. Competitor names — For audience analysis
28	7. Existing Meta Pixel / Conversions API? — Tracking setup status
29	8. B2B or B2C? — Changes targeting strategy significantly
30
31	## Phase 1: Campaign Architecture
32
33	### 1A: Objective Selection
34
35	\| Business Goal \| Meta Objective \| Why \|
36	\|--------------\|---------------\|-----\|
37	\| "Get demos/leads" \| Lead Generation OR Conversions \| Lead Gen = in-app forms (higher volume, lower quality). Conversions = website (lower volume, higher quality) \|
38	\| "Drive free trial sign-ups" \| Conversions \| Optimize for on-site conversion event \|
39	\| "Build awareness for launch" \| Awareness (Reach) \| Maximize eyeballs in target audience \|
40	\| "Retarget website visitors" \| Conversions \| Bring warm traffic back to convert \|
41	\| "Drive traffic to content" \| Traffic \| Optimize for clicks to blog/resource \|
42
43	### 1B: Campaign Structure
44
45	```
46	Campaign: [Product Name] — [Objective]
47	├── Ad Set 1: [Audience — Prospecting: Interest-Based]
48	│ ├── Ad 1: [Primary creative variant]
49	│ ├── Ad 2: [Secondary creative variant]
50	│ └── Ad 3: [Tertiary creative variant]
51	├── Ad Set 2: [Audience — Prospecting: Lookalike]
52	│ ├── Ad 1-3: [Same creative variants]
53	├── Ad Set 3: [Audience — Retargeting: Website Visitors]
54	│ ├── Ad 1-3: [Retargeting-specific creative]
55	└── Ad Set 4: [Audience — Retargeting: Engagement]
56	└── Ad 1-3: [Engagement retargeting creative]
57	```
58
59	### 1C: Competitor Ad Research (Optional)
60
61	If competitors were provided, check what they're running on Meta:
62
63	```
64	web_search: site:facebook.com/ads/library "[competitor name]"
65	web_search: "[competitor name]" Meta Ads examples
66	```
67
68	The Meta Ad Library (facebook.com/ads/library) is publicly accessible — search for competitor pages to see their active ads, formats, and messaging angles. Use findings to inform copy angles and audience strategy.
69
70	## Phase 2: Audience Strategy
71
72	### 2A: Prospecting Audiences
73
74	Interest-Based Targeting:
75
76	Research relevant interests, behaviors, and demographics:
77
78	```
79	web_search: [product category] Meta Ads targeting options
80	web_search: [ICP role] Facebook ad audience interests
81	```
82
83	Build audience layers:
84
85	\| Layer \| Targeting \| Rationale \|
86	\|-------\|----------\|-----------\|
87	\| Job title / Industry \| [Specific titles, industries] \| Direct ICP match \|
88	\| Interests \| [Tools they use, publications they read, topics they follow] \| Behavioral proxy \|
89	\| Behaviors \| [Business decision makers, technology early adopters, etc.] \| Meta behavioral data \|
90	\| Demographics \| [Age range, education, income (if B2C)] \| Narrowing \|
91
92	Audience size target: 500K-2M for prospecting (smaller = expensive, larger = diluted)
93
94	Lookalike Audiences:
95
96	\| Source \| Lookalike % \| Rationale \|
97	\|--------\|------------\|-----------\|
98	\| Customer list (emails) \| 1% \| Closest match to actual buyers \|
99	\| Website converters (Pixel) \| 1% \| People who took action \|
100	\| Website visitors (Pixel) \| 1-3% \| Broader interest signal \|
101	\| Page engagers \| 3-5% \| Widest cold audience \|
102
103	### 2B: Retargeting Audiences
104
105	\| Audience \| Window \| Purpose \|
106	\|----------\|--------\|---------\|
107	\| All website visitors \| 30 days \| Broad retarget \|
108	\| Visited pricing/demo page \| 14 days \| High intent — push to convert \|
109	\| Engaged with ads (no click) \| 30 days \| Awareness → consideration \|
110	\| Video viewers (50%+) \| 30 days \| Warmed but not clicked \|
111	\| Lead form openers (not submitted) \| 14 days \| Aban

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