paid-channel-prioritizer

Name: paid-channel-prioritizer
Author: gooseworks-ai

34installs193forks

How to install paid-channel-prioritizer?

gooseworks-ai/goose-skills/paid-channel-prioritizer

$npx -y skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer

Installs into the current project.

Summary

For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across

Files · 1

View on GitHub

SKILL.md

1	# Paid Channel Prioritizer
2
3	Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.
4
5	Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.
6
7	## When to Use
8
9	- "Where should I run ads?"
10	- "Which ad platform is best for us?"
11	- "I have $X/month for ads — where should I spend it?"
12	- "Should I do Google Ads or Facebook Ads?"
13	- "Help me choose a paid channel"
14
15	## Phase 0: Intake
16
17	1. Product name + URL — What are you selling?
18	2. Business model — SaaS / Marketplace / E-commerce / Service / App
19	3. B2B or B2C? — Drives channel selection heavily
20	4. ICP — Who are you selling to? (Role, company size, industry)
21	5. Monthly ad budget — Be honest — how much can you spend?
22	6. Average deal size / LTV — What's a customer worth?
23	7. Current acquisition channels — How are you getting customers today? (Organic, referral, outbound, etc.)
24	8. Competitor names — 3-5 competitors
25	9. Landing page ready? — Do you have a dedicated LP or just a homepage?
26	10. Conversion goal — Free trial / Demo / Purchase / Lead magnet download
27
28	## Phase 1: Channel Scoring
29
30	### 1A: Buyer Intent Analysis
31
32	Where does your buyer look when they have a problem?
33
34	\| Buyer Journey Stage \| Likely Channel \| Signal \|
35	\|--------------------\|---------------\|--------\|
36	\| "I need a tool for X" (active search) \| Google Search \| High-intent keywords exist \|
37	\| "I'm browsing and see something relevant" (passive) \| Meta (FB/IG) \| Visual/emotional product \|
38	\| "I need to solve this at work" (professional) \| LinkedIn \| B2B decision-maker targeting \|
39	\| "Everyone's talking about this" (social proof) \| Twitter/X Ads \| Category is trending \|
40	\| "I watch content about this" (education) \| YouTube \| Long consideration cycle \|
41	\| "I discovered it through content" (entertainment) \| TikTok \| B2C, young audience, visual \|
42
43	### 1B: Competitor Ad Presence Research
44
45	Use web search to check publicly accessible ad libraries and gather competitor ad intelligence:
46
47	```
48	web_search: site:facebook.com/ads/library "[competitor name]"
49	web_search: "[competitor name]" Google Ads OR PPC OR paid search
50	web_search: "[competitor name]" LinkedIn Ads OR sponsored
51	web_search: "[competitor name]" advertising strategy
52	```
53
54	The Meta Ad Library (facebook.com/ads/library) and Google Ads Transparency Center (adstransparency.google.com) are publicly accessible — search them directly to see what competitors are running.
55
56	Build a competitor channel map:
57
58	\| Competitor \| Google \| Meta \| LinkedIn \| Twitter \| YouTube \| TikTok \|
59	\|-----------\|--------\|------\|----------\|---------\|---------\|--------\|
60	\| [Comp A] \| [Active/Not found] \| [N ads] \| [Active/Not found] \| ... \| ... \| ... \|
61	\| [Comp B] \| ... \| ... \| ... \| ... \| ... \| ... \|
62
63	Insight: Where competitors are spending = validated channel. Where they're absent = opportunity or dead end.
64
65	### 1C: Channel Scoring Matrix
66
67	Score each channel for this specific product:
68
69	\| Factor (Weight) \| Google Search \| Meta \| LinkedIn \| YouTube \| Twitter \| TikTok \|
70	\|----------------\|--------------\|------\|----------\|---------\|---------\|--------\|
71	\| Buyer intent (25%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
72	\| Targeting precision (20%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
73	\| Competitor validation (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
74	\| Budget efficiency (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
75	\| ICP reachability (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
76	\| Creative requirements (10%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
77	\| Weighted Score \| [X/10] \| [X/10] \| [X/10] \| [X/10] \| [X/10] \| [X/10] \|
78
79	### Channel Context Notes
80
81	\| Channel \| Best For \| Worst For \| Min Viable Budget \| Creative Needs \|
82	\|---------\|---------\|-----------\|-------------------\|---------------\|
83	\| Google Search \| High-intent capture, B2B, established category \| New categories nobody searches for \| $1K/mo \| Text ads (low barrier) \|
84	\| Meta (FB/IG) \| Visual products, B2C, retargeting, lookalikes \| Niche B2B with tiny audience \| $1K/mo \| Images + video (medium) \|
85	\| LinkedIn \| B2B enterprise, specific titles/industries \| B2C, budget-conscious startups \| $3K/mo \| Professional content (medium) \|
86	\|

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paid-channel-prioritizer

34installs193forks

View on GitHub

How to install paid-channel-prioritizer?

gooseworks-ai/goose-skills/paid-channel-prioritizer

$npx -y skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Paid Channel Prioritizer
2
3	Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.
4
5	Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.
6
7	## When to Use
8
9	- "Where should I run ads?"
10	- "Which ad platform is best for us?"
11	- "I have $X/month for ads — where should I spend it?"
12	- "Should I do Google Ads or Facebook Ads?"
13	- "Help me choose a paid channel"
14
15	## Phase 0: Intake
16
17	1. Product name + URL — What are you selling?
18	2. Business model — SaaS / Marketplace / E-commerce / Service / App
19	3. B2B or B2C? — Drives channel selection heavily
20	4. ICP — Who are you selling to? (Role, company size, industry)
21	5. Monthly ad budget — Be honest — how much can you spend?
22	6. Average deal size / LTV — What's a customer worth?
23	7. Current acquisition channels — How are you getting customers today? (Organic, referral, outbound, etc.)
24	8. Competitor names — 3-5 competitors
25	9. Landing page ready? — Do you have a dedicated LP or just a homepage?
26	10. Conversion goal — Free trial / Demo / Purchase / Lead magnet download
27
28	## Phase 1: Channel Scoring
29
30	### 1A: Buyer Intent Analysis
31
32	Where does your buyer look when they have a problem?
33
34	\| Buyer Journey Stage \| Likely Channel \| Signal \|
35	\|--------------------\|---------------\|--------\|
36	\| "I need a tool for X" (active search) \| Google Search \| High-intent keywords exist \|
37	\| "I'm browsing and see something relevant" (passive) \| Meta (FB/IG) \| Visual/emotional product \|
38	\| "I need to solve this at work" (professional) \| LinkedIn \| B2B decision-maker targeting \|
39	\| "Everyone's talking about this" (social proof) \| Twitter/X Ads \| Category is trending \|
40	\| "I watch content about this" (education) \| YouTube \| Long consideration cycle \|
41	\| "I discovered it through content" (entertainment) \| TikTok \| B2C, young audience, visual \|
42
43	### 1B: Competitor Ad Presence Research
44
45	Use web search to check publicly accessible ad libraries and gather competitor ad intelligence:
46
47	```
48	web_search: site:facebook.com/ads/library "[competitor name]"
49	web_search: "[competitor name]" Google Ads OR PPC OR paid search
50	web_search: "[competitor name]" LinkedIn Ads OR sponsored
51	web_search: "[competitor name]" advertising strategy
52	```
53
54	The Meta Ad Library (facebook.com/ads/library) and Google Ads Transparency Center (adstransparency.google.com) are publicly accessible — search them directly to see what competitors are running.
55
56	Build a competitor channel map:
57
58	\| Competitor \| Google \| Meta \| LinkedIn \| Twitter \| YouTube \| TikTok \|
59	\|-----------\|--------\|------\|----------\|---------\|---------\|--------\|
60	\| [Comp A] \| [Active/Not found] \| [N ads] \| [Active/Not found] \| ... \| ... \| ... \|
61	\| [Comp B] \| ... \| ... \| ... \| ... \| ... \| ... \|
62
63	Insight: Where competitors are spending = validated channel. Where they're absent = opportunity or dead end.
64
65	### 1C: Channel Scoring Matrix
66
67	Score each channel for this specific product:
68
69	\| Factor (Weight) \| Google Search \| Meta \| LinkedIn \| YouTube \| Twitter \| TikTok \|
70	\|----------------\|--------------\|------\|----------\|---------\|---------\|--------\|
71	\| Buyer intent (25%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
72	\| Targeting precision (20%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
73	\| Competitor validation (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
74	\| Budget efficiency (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
75	\| ICP reachability (15%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
76	\| Creative requirements (10%) \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \| [1-10] \|
77	\| Weighted Score \| [X/10] \| [X/10] \| [X/10] \| [X/10] \| [X/10] \| [X/10] \|
78
79	### Channel Context Notes
80
81	\| Channel \| Best For \| Worst For \| Min Viable Budget \| Creative Needs \|
82	\|---------\|---------\|-----------\|-------------------\|---------------\|
83	\| Google Search \| High-intent capture, B2B, established category \| New categories nobody searches for \| $1K/mo \| Text ads (low barrier) \|
84	\| Meta (FB/IG) \| Visual products, B2C, retargeting, lookalikes \| Niche B2B with tiny audience \| $1K/mo \| Images + video (medium) \|
85	\| LinkedIn \| B2B enterprise, specific titles/industries \| B2C, budget-conscious startups \| $3K/mo \| Professional content (medium) \|
86	\|

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