guimkt-measurement-plan-architect
byguilhermemarketing· 59 skills
Transforma briefing + ICP + LP em plano completo de mensuração para geração de leads qualificados. Gera arquitetura de tracking, taxonomia GA4, dataLayer schema, plano GTM web + server-side, lead quality & conversion value schema, offline conversions, enhanced conversions specs, consent mode v2, e QA checklist. Inclui arquitetura de dados WhatsApp-first para operações brasileiras: CTWA (Click to WhatsApp Ads), WABA referral, BSUID, pipelines BSP → CRM. Aplica filosofia Brandformance e Funil Invertido de gui.marketing. Etapa 2 do pipeline /esc-start. Fronteira com utm-governance: esta skill define a ARQUITETURA (o que medir, quais eventos, qual fluxo de dados); utm-governance cuida da OPERAÇÃO (naming conventions, templates por canal, auditoria). Use quando precisar criar plano de mensuração, arquitetura de tracking, tagueamento GA4, plano de GTM, dataLayer spec, offline conversions, enhanced conversions, consent mode, lead scoring schema, conversion value schema, plano de dados para mídia paga, arquitetura de tracking WhatsApp, CTWA measurement plan, WABA data architecture, ou qualquer variação de "o que rastrear", "plano de tags", "measurement plan", "tracking architecture", "como medir conversões", "plano de GA4", "server-side tagging", "como medir WhatsApp", "tracking CTWA".
How to install guimkt-measurement-plan-architect?
guilhermemarketing/esc-skills/guimkt-measurement-plan-architect
$npx -y skills add guilhermemarketing/esc-skills --skill guimkt-measurement-plan-architectInstalls into the current project.
›Prefer a prompt? Paste this to your agent
Run `npx skills use "https://github.com/guilhermemarketing/esc-skills" --skill "guilhermemarketing/esc-skills/guimkt-measurement-plan-architect"` and follow the generated skill instructions now. Read its complete output, redirecting it to a temporary file first if necessary. Resolve relative paths from the supporting-files directory it provides.
Use the skills in "https://github.com/guilhermemarketing/esc-skills" that are relevant to the current task. Run `npx skills add "https://github.com/guilhermemarketing/esc-skills"` and select the relevant skills, then follow their instructions.
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