$npx -y skills add Hainrixz/claude-seo-ai --skill seo-images-mediaAudit and fix image & media accessibility for a page — detect missing/empty/duplicated/keyword-stuffed alt text, check alt quality and length, missing width/height (CLS), legacy formats, and absent VideoObject schema; generate contextual alt and dimensions. Module M9. Feeds both
| 1 | # seo-images-media (M9) |
| 2 | |
| 3 | Accessible, well-described media is read by both ranking systems and AI extractors — alt text is the primary semantic handle for an image. Reference: `references/schema-tier1.md` (VideoObject row). |
| 4 | |
| 5 | ## Audits |
| 6 | Working from the PageSnapshot (`rendered_dom` if present, else `raw_html`): |
| 7 | 1. **Alt presence**: every content `<img>` has an `alt` attribute. Distinguish decorative images (`alt=""` + `role="presentation"` is correct, not a finding) from missing `alt` entirely (fail). |
| 8 | 2. **Alt quality**: not empty on a content image; not the filename (`IMG_2031.jpg`); not duplicated verbatim across distinct images; not keyword-stuffed (comma-separated keyword lists are an anti-pattern). Alt should be descriptive and contextual to surrounding content. Target length ~80-140 chars — long enough to be specific, short enough that screen readers/AI don't truncate. |
| 9 | 3. **Dimensions**: `width` and `height` set on `<img>` (or aspect-ratio reserved in CSS) to prevent layout shift (CLS, a Core Web Vitals input — defer the CWV measurement itself to the perf module). |
| 10 | 4. **Format**: flag legacy `jpg`/`png` where a modern format (WebP/AVIF) or a responsive `<picture>`/`srcset` would serve smaller bytes. |
| 11 | 5. **Video**: embedded video (`<video>`, YouTube/Vimeo iframe) without `VideoObject` JSON-LD — coordinate with M5; required/recommended props in `references/schema-tier1.md`. |
| 12 | |
| 13 | ## Fixes |
| 14 | - **AUTO** (`fixable: auto`): add `width`/`height` to `<img>` from the source asset's intrinsic dimensions (deterministic, additive, verifiable) — emitted as a diff for `fix`. |
| 15 | - **PROPOSED** (`fixable: proposed`): generate contextual alt text inferred from the image plus its surrounding heading/caption/paragraph. Drafts require per-item human accept (alt is editorial). **Never** fabricate what an image depicts beyond what the page context supports — leave a clearly-marked `TODO: describe image` placeholder when context is insufficient, or ask the user. |
| 16 | - **ADVISORY** (`fixable: advisory`): format upgrades (WebP/AVIF, `srcset`). The tool cannot transcode binaries, so it never writes these — it recommends only. |
| 17 | |
| 18 | ## Verification |
| 19 | - Method `dom_assert`: re-parse the snapshot and assert the condition (alt non-empty, `width`+`height` present, not a filename, etc.). |
| 20 | - When dimension checks need the intrinsic size of a remote asset and no fetch tier is available, status is `needs_api`, never a false `pass`. |
| 21 | |
| 22 | ## Findings |
| 23 | Emit findings per `schema/finding.schema.json`. Examples (all severity 3, axis `both`): |
| 24 | - `M9.alt.missing` — content `<img>` with no `alt` attribute. status `fail`, `fixable: proposed`, confidence `established`. `evidence.observed` quotes the offending `<img>` tag. |
| 25 | - `M9.img.no_dimensions` — `<img>` lacking `width`/`height`. status `warn`, `fixable: auto`, confidence `directional` (CLS link). |
| 26 | - `M9.video.missing_videoobject` — embedded video without VideoObject schema. status `warn`, `fixable: proposed`, confidence `established`. |
| 27 | Each finding: `evidence.observed` quotes the page; `verification.reproduce` is runnable, e.g. `node scripts/parse-html.mjs --url <u>` then inspect the `images` block (`missing_alt`, `empty_alt`, `missing_dimensions`). `expected_impact` is banded + confidence-tagged (no naked %). |
| 28 | |
| 29 | ## Honesty |
| 30 | - Alt text aids accessibility and image/AI understanding; treat ranking lift as `directional`, not a guaranteed gain — do not promise traffic from alt rewrites. |
| 31 | - Keyword-stuffing alt is harmful, not helpful — flag it, never generate it. |
| 32 | - WebP/AVIF reduce bytes (a real perf input) but format alone is not a documented ranking factor; keep it `advisory`/`low` magnitude. |