henriquecaner/hormozi-gtm
42 skills
$npx skills add henriquecaner/hormozi-gtmSkillInstalls
ad-copy-formulaAd copy formula from $100M Leads — copy structure for warm, cold, and paid ads with per-channel variations.ad-creative-testingStatistical creative-testing framework. Test matrix (change 1 element at a time), required sample size, kill criteria with a number, scale winner vs.bonus-stackingBonus stacking from $100M Offers — how to build a bonus stack that multiplies perceived value without inflating price.content-engineConsistent organic content engine — 3 types (educational, entertainment, promotional), sustainable cadence, metrics that matter, and the expected 3-6 month lag…core-fourThe Core Four from $100M Leads — the 4 distinct acquisition channels (warm 1:1, cold 1:1, organic 1:many, paid 1:many).email-deliverabilityCold/warm email deliverability — domain warm-up (4-6 weeks), SPF/DKIM/DMARC setup, reputation management, antispam triggers to avoid.founder-market-fitThe invisible prerequisite behind every offer. Without founder-market fit, the guarantee reads like a bluff, the mechanism reads like theory, and authority…grand-slam-offerThe Grand Slam Offer framework from $100M Offers. Use when creating a new offer, refactoring an existing one, or writing copy that sells the offer (LP, ad,…guaranteesThe 4 guarantee types from $100M Offers — money-back, results-based, time-based, performance.hook-frameworkHook Framework from $100M Leads — 3 hook types (dream outcome, problem, secret).hormozi-voicehumanizer-rulesFull Humanizer ruleset in English and PT-BR — the list of AI writing patterns to strip and what to replace them with.lead-magnets3 lead magnet archetypes from $100M Leads — Reveal Problems, Samples & Trials, One Step Of Process.leila-scalingLeila Hormozi's 5 Scaling Frameworks — 5 Star Service, High-Performance Communication, Hiring & Onboarding, Delegation, Metrics & Accountability.ltv-cacUnit economics math — LTV (Lifetime Value), LTGP (Lifetime Gross Profit), CAC (Customer Acquisition Cost), payback period, ratio.market-saturation-pivotDetects when your channel/niche has saturated and when to pivot.money-modelsMoney Models — Attraction Offer, Core Offer, Upsell, Downsell, Continuity.niche-selectionHormozi's criteria for picking a niche. 5 quality vectors (pain, buying power, saturation, viable TAM, reach), a reversible drilling process (test 3-4 before…output-conventionspricing-playbookThe 5 laws of Hormozi's LEAKED Pricing Playbook. Use it to analyze the current price, recommend a range, structure tiers and anchoring, and validate against…productizationMoving from 1:1 service to a packaged product (1:many → group → digital → self-serve).proposal-architectureHigh-ticket pricing proposal ($30k+) with objection handling embedded.sales-sequencingFull outbound sequence — 5-step cadence (initial + follow 1 + follow 2 + reframe + close), timing (1d/3d/7d/14d/30d), how to vary context between touches…scarcity-urgencyGenuine scarcity and urgency — Hormozi separates fake scarcity (kills credibility) from real scarcity (multiplies conversion).template-ad-shorttemplate-case-studytemplate-churn-analysistemplate-client-onboardingtemplate-content-roadmaptemplate-email-sequencetemplate-gtm-contexttemplate-hooks-batchtemplate-lptemplate-objections-matrixtemplate-plantemplate-positioning-maptemplate-pricing-reviewtemplate-reviewtemplate-vsltemplate-webinar-agendavalue-equationThe Value Equation from $100M Offers. Use to diagnose any offer across the 4 vectors ((Dream Outcome × Probability) ÷ (Effort × Time Delay)) before writing…vsl-7-stepHormozi's VSL 7-step arc — the canonical structure for an 8-15 min Video Sales Letter.