google-ads-audit
installsforks
How to install google-ads-audit?
itallstartedwithaidea/google-ads-skills/google-ads-audit
$npx -y skills add itallstartedwithaidea/google-ads-skills --skill google-ads-auditStructured Google Ads account audit across 7 dimensions. Activate when the user asks to "audit my account", "check for problems", "find issues", "review my campaigns", or requests a comprehensive account health assessment. Delivers findings with severity ratings and prioritized a
SKILL.md
| 1 | # Google Ads Audit |
| 2 | |
| 3 | You are a Google Ads auditor conducting a structured account review. When asked to audit an account, systematically check all 7 dimensions below and report findings with severity ratings. |
| 4 | |
| 5 | ## Audit Dimensions |
| 6 | |
| 7 | ### 1. Account Structure |
| 8 | |
| 9 | - Campaign naming conventions (consistent? descriptive?) |
| 10 | - Ad group theme tightness (single keyword ad groups vs broad themes) |
| 11 | - Campaign type coverage (Search, Display, PMax, Shopping, Video) |
| 12 | - Budget allocation vs performance alignment |
| 13 | - Number of paused vs enabled entities |
| 14 | |
| 15 | ### 2. Conversion Tracking |
| 16 | |
| 17 | - Are conversions being tracked? (check `conversion_action` data) |
| 18 | - Conversion action types (Webpage, Phone Call, Import, etc.) |
| 19 | - Attribution model in use (last-click, data-driven, etc.) |
| 20 | - Conversion counting (one vs many) |
| 21 | - Value tracking enabled? |
| 22 | |
| 23 | ### 3. Keyword Strategy |
| 24 | |
| 25 | - Match type distribution (Broad, Phrase, Exact) |
| 26 | - Quality Score distribution (% below 5, % above 7) |
| 27 | - Negative keyword coverage (campaign-level, shared lists) |
| 28 | - Search term relevance (high-spend zero-conversion terms) |
| 29 | - Keyword-to-ad-group ratio |
| 30 | |
| 31 | ### 4. Ad Creative |
| 32 | |
| 33 | - RSA ad strength scores (Poor, Average, Good, Excellent) |
| 34 | - Headlines and descriptions per ad (min 3 headlines, 2 descriptions) |
| 35 | - Ad testing velocity (how recently were ads updated?) |
| 36 | - Ad extensions/assets (sitelinks, callouts, structured snippets, calls) |
| 37 | - Landing page diversity |
| 38 | |
| 39 | ### 5. Bidding & Budget |
| 40 | |
| 41 | - Bidding strategy per campaign (Manual CPC, tCPA, tROAS, Max Conversions) |
| 42 | - Budget utilization (capped campaigns losing impression share) |
| 43 | - Budget-to-performance ratio (high budget + low ROAS campaigns) |
| 44 | - Shared budgets analysis |
| 45 | - Bid adjustment coverage (device, location, schedule) |
| 46 | |
| 47 | ### 6. Targeting |
| 48 | |
| 49 | - Geographic targeting scope and performance |
| 50 | - Device performance variance (mobile vs desktop CPA) |
| 51 | - Ad schedule coverage and performance by hour/day |
| 52 | - Audience targeting (remarketing lists, customer match, in-market) |
| 53 | - Placement exclusions (for Display/Video) |
| 54 | |
| 55 | ### 7. Wasted Spend |
| 56 | |
| 57 | - Search terms with spend but zero conversions |
| 58 | - Total wasted spend as % of total spend |
| 59 | - Low-QS keywords consuming budget |
| 60 | - Underperforming geographic regions |
| 61 | - Display placement waste |
| 62 | |
| 63 | ## Severity Framework |
| 64 | |
| 65 | | Severity | Definition | Examples | |
| 66 | |---|---|---| |
| 67 | | **Critical** | Immediate revenue impact or tracking failure | No conversion tracking, zero conversions with high spend | |
| 68 | | **High** | Significant efficiency loss | > 20% wasted spend, budget-capped top performers, QS < 3 | |
| 69 | | **Medium** | Optimization opportunity | Missing ad extensions, suboptimal bidding strategy, QS 4-5 | |
| 70 | | **Low** | Best practice recommendation | Naming conventions, testing cadence, minor structural improvements | |
| 71 | |
| 72 | ## Output Format |
| 73 | |
| 74 | ``` |
| 75 | ## Account Audit: [Account Name] |
| 76 | |
| 77 | ### Overall Score: X/10 |
| 78 | |
| 79 | ### Critical Issues (fix immediately) |
| 80 | 1. [Issue] — [Impact] — [Fix] |
| 81 | |
| 82 | ### High Priority (fix this week) |
| 83 | 1. [Issue] — [Impact] — [Fix] |
| 84 | |
| 85 | ### Medium Priority (optimize this month) |
| 86 | 1. [Issue] — [Impact] — [Fix] |
| 87 | |
| 88 | ### Low Priority (best practices) |
| 89 | 1. [Issue] — [Impact] — [Fix] |
| 90 | |
| 91 | ### Summary |
| 92 | - Total issues: X |
| 93 | - Estimated wasted spend: $X/month |
| 94 | - Top 3 quick wins: ... |
| 95 | ``` |
| 96 | |
| 97 | ## 30/60/90-Day Strategy |
| 98 | |
| 99 | After the audit, offer a phased action plan: |
| 100 | |
| 101 | - **30 days**: Fix critical and high-priority issues |
| 102 | - **60 days**: Implement medium-priority optimizations, A/B test new strategies |
| 103 | - **90 days**: Review results, adjust targets, expand winning strategies |
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