$npx -y skills add jamditis/claude-skills-journalism --skill story-pitchCraft effective story pitches for different publication types and formats. Use when pitching to editors, preparing query letters, or developing story angles. Includes templates for daily news, features, investigations, op-eds, and freelance queries.
| 1 | # Story pitch guide |
| 2 | |
| 3 | Good stories die in bad pitches. This skill covers pitch structure, angle development, and outlet-specific formatting. |
| 4 | |
| 5 | ## When to use |
| 6 | |
| 7 | - Pitching stories to editors (internal or external) |
| 8 | - Developing freelance query letters |
| 9 | - Refining story angles before reporting |
| 10 | - Competing for assignment in a newsroom |
| 11 | - Proposal writing for grants or fellowships |
| 12 | |
| 13 | ## The pitch fundamentals |
| 14 | |
| 15 | ### What every pitch needs |
| 16 | |
| 17 | 1. **The hook**: Why should anyone care? Why now? |
| 18 | 2. **The story**: What will you show/reveal/explain? |
| 19 | 3. **The evidence**: What do you have? What can you get? |
| 20 | 4. **The access**: Who will you talk to? What will you see? |
| 21 | 5. **The ask**: What do you need (time, budget, resources)? |
| 22 | |
| 23 | ### The "so what" test |
| 24 | |
| 25 | Before pitching, answer: |
| 26 | - **Why this story?** (significance) |
| 27 | - **Why now?** (timeliness/news hook) |
| 28 | - **Why you?** (access, expertise, angle) |
| 29 | - **Why this outlet?** (audience fit) |
| 30 | |
| 31 | If you can't answer all four, you're not ready to pitch. |
| 32 | |
| 33 | ## Pitch templates by type |
| 34 | |
| 35 | ### Daily news pitch |
| 36 | |
| 37 | For quick-turn stories to assignment editors. |
| 38 | |
| 39 | ```markdown |
| 40 | **Slug:** [2-3 word identifier] |
| 41 | **Pitch:** [One sentence: What's the news?] |
| 42 | **Why now:** [What makes this timely?] |
| 43 | **Sources:** [Who you'll talk to] |
| 44 | **Timeline:** [When you can file] |
| 45 | **Format:** [Length, multimedia] |
| 46 | |
| 47 | Example: |
| 48 | **Slug:** Council-Budget-Vote |
| 49 | **Pitch:** City council votes tonight on controversial police budget increase. |
| 50 | **Why now:** Final vote after months of debate, protests expected. |
| 51 | **Sources:** Council president, protest organizers, police union rep. |
| 52 | **Timeline:** File by 10pm for morning. |
| 53 | **Format:** 600 words + photos from hearing. |
| 54 | ``` |
| 55 | |
| 56 | ### Feature pitch |
| 57 | |
| 58 | For longer-form stories with more development time. |
| 59 | |
| 60 | ```markdown |
| 61 | ## [Working title] |
| 62 | |
| 63 | **The story in one sentence:** |
| 64 | [What is this story about?] |
| 65 | |
| 66 | **The hook:** |
| 67 | [Why should readers care? What's the emotional/intellectual entry point?] |
| 68 | |
| 69 | **What's new:** |
| 70 | [What do you know/have that hasn't been told?] |
| 71 | |
| 72 | **The shape:** |
| 73 | [How will you tell it? Narrative structure, key scenes, characters] |
| 74 | |
| 75 | **Sources and access:** |
| 76 | [Who will you interview? What will you witness? Documents?] |
| 77 | |
| 78 | **Visuals:** |
| 79 | [Photo opportunities, graphics, multimedia] |
| 80 | |
| 81 | **Timeline and resources:** |
| 82 | [How long to report? Write? What do you need?] |
| 83 | |
| 84 | **Why me:** |
| 85 | [Your connection to story, relevant expertise, access] |
| 86 | |
| 87 | Example: |
| 88 | |
| 89 | ## The last ferry captain |
| 90 | |
| 91 | **The story in one sentence:** |
| 92 | After 47 years, the last original captain of the Staten Island Ferry is retiring—and taking decades of institutional knowledge with him. |
| 93 | |
| 94 | **The hook:** |
| 95 | 8 million New Yorkers depend on this ferry. Most have never met the people who run it. Captain Mike Carbone has seen mayors come and go, survived 9/11 from the water, and trained every current captain. His retirement is the end of an era. |
| 96 | |
| 97 | **What's new:** |
| 98 | No one has profiled the ferry crews since the 2003 accident. Carbone has agreed to a ride-along on his final week. He's kept a journal since 1977. |
| 99 | |
| 100 | **The shape:** |
| 101 | Narrative profile. Open with his final departure. Flash back through career highlights. Include voices from crew, family, passengers he's befriended across decades. |
| 102 | |
| 103 | **Sources and access:** |
| 104 | - Carbone (confirmed, ride-along approved) |
| 105 | - NYC DOT ferry division chief |
| 106 | - Other captains he's trained |
| 107 | - Regular commuters |
| 108 | - His family |
| 109 | |
| 110 | **Visuals:** |
| 111 | Photographer on ride-along. Harbor shots at dawn. Carbone's home with memorabilia. Archive photos from his collection. |
| 112 | |
| 113 | **Timeline and resources:** |
| 114 | 2 weeks reporting, 1 week writing. Need photographer availability for 3 early mornings. |
| 115 | |
| 116 | **Why me:** |
| 117 | I grew up taking this ferry and have always wanted to tell this story. I've already built rapport with Carbone through initial conversations. |
| 118 | ``` |
| 119 | |
| 120 | ### Investigation pitch |
| 121 | |
| 122 | For accountability journalism requiring significant resources. |
| 123 | |
| 124 | ```markdown |
| 125 | ## [Working title] |
| 126 | |
| 127 | **The thesis:** |
| 128 | [What we can prove / what we suspect] |
| 129 | |
| 130 | **Why it matters:** |
| 131 | [Impact: Who is harmed? How much money? How many people?] |
| 132 | |
| 133 | **What we have:** |
| 134 | [Documents, sources, data already obtained] |
| 135 | |
| 136 | **What we need:** |
| 137 | [Additional reporting required] |
| 138 | |
| 139 | **Key sources:** |
| 140 | [Who will talk? On/off record? Whistleblowers?] |
| 141 | |
| 142 | **Documentary evidence:** |
| 143 | [FOIA requests needed? Court records? Financial filings?] |
| 144 | |
| 145 | **Legal considerations:** |
| 146 | [Defamation risk? Source protection needs?] |
| 147 | |
| 148 | **Competitive risk:** |
| 149 | [Is anyone else on this? Why now?] |
| 150 | |
| 151 | **Timeline:** |
| 152 | [Realistic assessment of time to report, write, edit, legal review] |
| 153 | |
| 154 | **Resources needed:** |
| 155 | [FOIA costs, travel, data analysis, graphics, multimedia] |
| 156 | |
| 157 | **Publication plan:** |
| 158 | [Single story? Series? Rolling publication?] |
| 159 | |
| 160 | Example: |
| 161 | |
| 162 | ## State contracts going to insiders |
| 163 | |
| 164 | **The thesis:** |
| 165 | More than $50 million in state construction contracts ac |