first-customers

Name: first-customers
Author: keeea

15stars1forks

How to install first-customers?

keeea/minimalist-entrepreneur-skills/first-customers

$npx -y skills add keeea/minimalist-entrepreneur-skills --skill first-customers

Installs into the current project.

Summary

Create a strategy for selling to your first 100 customers using the minimalist entrepreneur playbook. Use when someone has a product and needs to find customers, or is struggling with early sales. Based on The Minimalist Entrepreneur by Sahil Lavingia.

Files · 1

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SKILL.md

1	# First Customers
2
3	Help sell to the first 100 customers.
4
5	## Core Principle
6
7	Skip the launch. Focus on selling. "Viral success" is a myth. Every overnight success is built on months or years of hard work. Sell one by one, learn from each interaction, build momentum.
8
9	## The Concentric Circles of Sales
10
11	Sell outward from people who care most to those who care least:
12
13	### Circle 1: Friends and Family
14	- Pitch them as first customers, not investors
15	- They trust you most. If they won't buy, who will?
16	- Ask for honest feedback, not social media posts
17
18	### Circle 2: Your Community
19	- The community you've been contributing to
20	- Three steps:
21	1. Make a list of everyone who has written/shared anything about a similar business
22	2. Contact them all personally — walk through your product, do it hundreds of times
23	3. Ask for candid feedback — not reviews, just honest input
24
25	### Circle 3: Strangers (Cold Outreach)
26	- Cold emails, calls, messages — this works
27	- Don't copy/paste. Each email refines your ability to write better ones
28	- Use each rejection as a learning opportunity
29
30	## Sales Reframing
31
32	- You're not convincing anyone — you're helping people
33	- You have a relationship with your community
34	- Turn every failed conversion into an insight
35	- Sales is education: customers get to know you, you learn what works
36
37	## Pricing (Charge Something!)
38
39	- Massive difference between free and $1 (zero price effect)
40	- Cost-based: Your costs + margin (20-50%)
41	- Value-based: What it's worth to the customer
42	- Start low, raise over time. Pricing is iterative.
43
44	## Key Metrics
45
46	- Manual sales = 99% of early growth. Word of mouth = 99% of later growth.
47	- Far fewer customers needed than you think. Slack's IPO: 575 customers = 40% of revenue.
48	- $10/month product → 200 customers → $2,000/month. One customer per business day = less than a year.
49	- Product-market fit = repeat customers who sign up and use on their own
50
51	## When to "Launch"
52
53	Don't launch until 100 paying customers. Then launch as a celebration of community support, not a customer acquisition strategy.
54
55	## Output
56
57	Help create:
58	1. 10 friends/family to pitch this week
59	2. 10 community members to reach out to
60	3. A cold outreach template (personalized, not copy-paste)
61	4. Initial pricing strategy
62	5. Weekly sales goal and tracking method

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Type

first-customers

15stars1forks

View on GitHub

How to install first-customers?

keeea/minimalist-entrepreneur-skills/first-customers

$npx -y skills add keeea/minimalist-entrepreneur-skills --skill first-customers

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# First Customers
2
3	Help sell to the first 100 customers.
4
5	## Core Principle
6
7	Skip the launch. Focus on selling. "Viral success" is a myth. Every overnight success is built on months or years of hard work. Sell one by one, learn from each interaction, build momentum.
8
9	## The Concentric Circles of Sales
10
11	Sell outward from people who care most to those who care least:
12
13	### Circle 1: Friends and Family
14	- Pitch them as first customers, not investors
15	- They trust you most. If they won't buy, who will?
16	- Ask for honest feedback, not social media posts
17
18	### Circle 2: Your Community
19	- The community you've been contributing to
20	- Three steps:
21	1. Make a list of everyone who has written/shared anything about a similar business
22	2. Contact them all personally — walk through your product, do it hundreds of times
23	3. Ask for candid feedback — not reviews, just honest input
24
25	### Circle 3: Strangers (Cold Outreach)
26	- Cold emails, calls, messages — this works
27	- Don't copy/paste. Each email refines your ability to write better ones
28	- Use each rejection as a learning opportunity
29
30	## Sales Reframing
31
32	- You're not convincing anyone — you're helping people
33	- You have a relationship with your community
34	- Turn every failed conversion into an insight
35	- Sales is education: customers get to know you, you learn what works
36
37	## Pricing (Charge Something!)
38
39	- Massive difference between free and $1 (zero price effect)
40	- Cost-based: Your costs + margin (20-50%)
41	- Value-based: What it's worth to the customer
42	- Start low, raise over time. Pricing is iterative.
43
44	## Key Metrics
45
46	- Manual sales = 99% of early growth. Word of mouth = 99% of later growth.
47	- Far fewer customers needed than you think. Slack's IPO: 575 customers = 40% of revenue.
48	- $10/month product → 200 customers → $2,000/month. One customer per business day = less than a year.
49	- Product-market fit = repeat customers who sign up and use on their own
50
51	## When to "Launch"
52
53	Don't launch until 100 paying customers. Then launch as a celebration of community support, not a customer acquisition strategy.
54
55	## Output
56
57	Help create:
58	1. 10 friends/family to pitch this week
59	2. 10 community members to reach out to
60	3. A cold outreach template (personalized, not copy-paste)
61	4. Initial pricing strategy
62	5. Weekly sales goal and tracking method

People who liked this also viewed

6 picks

Type