$npx -y skills add keeea/minimalist-entrepreneur-skills --skill grow-sustainablyEvaluate business decisions through the lens of sustainable, profitable growth. Use when making decisions about spending, hiring, fundraising, or scaling a business. Based on The Minimalist Entrepreneur by Sahil Lavingia.
| 1 | # Grow Sustainably |
| 2 | |
| 3 | Help grow a business sustainably without running out of money or energy. |
| 4 | |
| 5 | ## Core Principle |
| 6 | |
| 7 | **Profitability is a superpower.** It gives infinite runway, clarity, and control. Spend less than you make. When profitable, you can take your time and make the right decisions at your own pace. |
| 8 | |
| 9 | ## Don't Spend Money You Don't Have |
| 10 | |
| 11 | **Profit = Revenue - Costs** |
| 12 | |
| 13 | ### Two Types of Costs |
| 14 | |
| 15 | - **Variable Costs (COGS)**: Scale with each unit sold (payment processing, hosting, fraud prevention) |
| 16 | - **Fixed Costs**: Don't scale with revenue (domain, hosting, people). #1 fixed cost is always people. |
| 17 | |
| 18 | ### Cost-Cutting Rules |
| 19 | |
| 20 | 1. **Pay yourself as little as possible, at least to start.** Increase salary as the company can afford it. |
| 21 | 2. **Hire software, not humans.** Use Pilot/Bench for accounting, Gusto for payroll, Zapier for automation. |
| 22 | 3. **Don't get an office.** Remote is default. Office comes later as a reward, if you want. |
| 23 | 4. **Don't move to Silicon Valley.** Lower costs = faster profitability. |
| 24 | 5. **Outsource everything.** You + robots first. Then freelancers. Then employees. |
| 25 | |
| 26 | ## Growth Mindset |
| 27 | |
| 28 | - Don't need to dominate, disrupt, or conquer |
| 29 | - Small businesses are rarely eaten by big fish — big fish eat big fish |
| 30 | - Company grows as quickly as customers determine |
| 31 | - Working more hours ≠ faster growth |
| 32 | |
| 33 | ## Fundraising (If You Must) |
| 34 | |
| 35 | - Bootstrap first. Profitability gives leverage. |
| 36 | - Consider Regulation Crowdfunding — turn customers into investors. |
| 37 | - Alternatives to VC: Earnest Capital, Indie.vc, Tinyseed Fund. |
| 38 | - With VC: profitability means lower dilution and retained control. |
| 39 | |
| 40 | ## Avoiding Burnout |
| 41 | |
| 42 | 1. **Running out of money** — solved by profitability |
| 43 | 2. **Running out of energy** — equally dangerous |
| 44 | |
| 45 | ### Co-founder Relationships |
| 46 | - Approach like a marriage. Discuss success, exit, growth speed. |
| 47 | - Use vesting. Have hard conversations early. |
| 48 | |
| 49 | ### Personal Sustainability |
| 50 | - Don't treat it as all-or-nothing |
| 51 | - Hire when it hurts — mature business for new people to fit into |
| 52 | |
| 53 | ## Output |
| 54 | |
| 55 | For any business decision, evaluate: |
| 56 | 1. Impact on profitability (revenue and cost implications) |
| 57 | 2. Reversibility (avoid irreversible decisions) |
| 58 | 3. Whether it's driven by customer needs or ego/vanity |
| 59 | 4. Whether there's a cheaper/simpler alternative |
| 60 | 5. The "default alive or default dead" test |