marketing-plan

Name: marketing-plan
Author: keeea

15stars1forks

How to install marketing-plan?

keeea/minimalist-entrepreneur-skills/marketing-plan

$npx -y skills add keeea/minimalist-entrepreneur-skills --skill marketing-plan

Installs into the current project.

Summary

Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy. Based on The Minimalist Entrepreneur by Sahil Lavingia.

Files · 1

View on GitHub

SKILL.md

1	# Marketing Plan
2
3	Build a marketing plan that starts with free, authentic content before spending money.
4
5	## Core Principle
6
7	Marketing is sales at scale. Don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money.
8
9	## Prerequisites
10
11	Before marketing, you should have:
12	- A community you belong to
13	- A product people are paying for
14	- ~100 customers (repeat customers = product-market fit)
15	- Experience selling one-on-one
16
17	## The Marketing Funnel
18
19	1. Engage — Encounter your content
20	2. Follow — Interesting enough to follow
21	3. Research — Check out your product/website
22	4. Consider — Evaluate pricing, features
23	5. Buy — Become a customer
24
25	You can't skip steps.
26
27	## Community vs. Audience
28
29	- Community: People who share interests with each other (you're a member too)
30	- Audience: Everyone you can reach when you have something to say
31	- Build audience to attract strangers → fans → customers
32
33	## Three Levels of Content
34
35	### Level 1: Educate
36	- Share what you've learned from building your business
37	- 100 customers = 100 things worth sharing
38	- Doesn't need to be polished — just consistent
39
40	### Level 2: Inspire
41	- Share your journey, struggles, successes
42	- Be vulnerable and authentic
43	- Document your progress, not just expertise
44
45	### Level 3: Entertain
46	- Hardest but most far-reaching
47	- Entertainment is king on every platform
48
49	## Social Media Guide
50
51	- Create two accounts: personal + business
52	- Be authentic. Focus on ideas, not self-promotion.
53	- Build in public. Share what you're working on.
54	- Pick one platform rather than juggling all.
55
56	## Email: Own Your Audience
57
58	- Social media = rented land (algorithms change, accounts shut down)
59	- Email = owned land (direct line, no algorithm)
60	- Start building an email list immediately
61	- Offer something valuable in exchange (guide, PDF, checklist)
62
63	## Spend Money Last
64
65	- Only spend on ads after organic traction and known customer profile
66	- Spend on customers (rewards, loyalty) before acquisition
67	- Don't pay more than you make per customer
68
69	## Output
70
71	Help create:
72	1. Primary content platform and posting schedule
73	2. 5 content ideas for each level (educate, inspire, entertain)
74	3. Email list strategy
75	4. "Build in public" plan
76	5. When (if ever) to consider paid advertising

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Type

marketing-plan

15stars1forks

View on GitHub

How to install marketing-plan?

keeea/minimalist-entrepreneur-skills/marketing-plan

$npx -y skills add keeea/minimalist-entrepreneur-skills --skill marketing-plan

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Marketing Plan
2
3	Build a marketing plan that starts with free, authentic content before spending money.
4
5	## Core Principle
6
7	Marketing is sales at scale. Don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money.
8
9	## Prerequisites
10
11	Before marketing, you should have:
12	- A community you belong to
13	- A product people are paying for
14	- ~100 customers (repeat customers = product-market fit)
15	- Experience selling one-on-one
16
17	## The Marketing Funnel
18
19	1. Engage — Encounter your content
20	2. Follow — Interesting enough to follow
21	3. Research — Check out your product/website
22	4. Consider — Evaluate pricing, features
23	5. Buy — Become a customer
24
25	You can't skip steps.
26
27	## Community vs. Audience
28
29	- Community: People who share interests with each other (you're a member too)
30	- Audience: Everyone you can reach when you have something to say
31	- Build audience to attract strangers → fans → customers
32
33	## Three Levels of Content
34
35	### Level 1: Educate
36	- Share what you've learned from building your business
37	- 100 customers = 100 things worth sharing
38	- Doesn't need to be polished — just consistent
39
40	### Level 2: Inspire
41	- Share your journey, struggles, successes
42	- Be vulnerable and authentic
43	- Document your progress, not just expertise
44
45	### Level 3: Entertain
46	- Hardest but most far-reaching
47	- Entertainment is king on every platform
48
49	## Social Media Guide
50
51	- Create two accounts: personal + business
52	- Be authentic. Focus on ideas, not self-promotion.
53	- Build in public. Share what you're working on.
54	- Pick one platform rather than juggling all.
55
56	## Email: Own Your Audience
57
58	- Social media = rented land (algorithms change, accounts shut down)
59	- Email = owned land (direct line, no algorithm)
60	- Start building an email list immediately
61	- Offer something valuable in exchange (guide, PDF, checklist)
62
63	## Spend Money Last
64
65	- Only spend on ads after organic traction and known customer profile
66	- Spend on customers (rewards, loyalty) before acquisition
67	- Don't pay more than you make per customer
68
69	## Output
70
71	Help create:
72	1. Primary content platform and posting schedule
73	2. 5 content ideas for each level (educate, inspire, entertain)
74	3. Email list strategy
75	4. "Build in public" plan
76	5. When (if ever) to consider paid advertising

People who liked this also viewed

6 picks

Type