creator-program
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How to install creator-program?
kostja94/marketing-skills/creator-program
$npx -y skills add kostja94/marketing-skills --skill creator-programWhen the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or
SKILL.md
| 1 | # Channels: Creator Program |
| 2 | |
| 3 | Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus). |
| 4 | |
| 5 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 6 | |
| 7 | ## Initial Assessment |
| 8 | |
| 9 | **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and content needs. |
| 10 | |
| 11 | Identify: |
| 12 | 1. **Product type**: AI tool, design tool, CMS, marketplace |
| 13 | 2. **Content need**: Tutorials, templates, use cases |
| 14 | 3. **Creator target**: Followers, niche, content quality |
| 15 | |
| 16 | ## Creator vs. Affiliate vs. Influencer |
| 17 | |
| 18 | | Dimension | Creator Program | Affiliate | Influencer | |
| 19 | |-----------|-----------------|-----------|------------| |
| 20 | | **Goal** | Brand + content co-creation | Direct sales | Brand exposure | |
| 21 | | **Incentive** | Credits, free use, revenue share | Commission | Paid, product | |
| 22 | | **Content** | Must use product to create | Links | Influencer original | |
| 23 | | **Relationship** | Long-term | Transactional | Flexible | |
| 24 | |
| 25 | ## Incentive Models |
| 26 | |
| 27 | | Model | Use | Examples | |
| 28 | |-------|-----|----------| |
| 29 | | **Credits** | AI tools; cost control | Credit-based AI tools | |
| 30 | | **Payment** | High-quality content; budget available | Paid creator programs | |
| 31 | | **Hybrid** | Credits + commission, brand partnership | Common for SaaS | |
| 32 | | **Marketplace** | Template/plugin sales; revenue share | Design tools, CMS marketplaces | |
| 33 | |
| 34 | ## Implementation Phases |
| 35 | |
| 36 | | Phase | Weeks | Tasks | |
| 37 | |-------|-------|-------| |
| 38 | | **Plan** | 1–2 | Goals, incentives, application form, resources | |
| 39 | | **Launch** | 3–4 | Landing page, promotion, tracking | |
| 40 | | **Recruit** | 5–8 | Screen applications, outreach, onboarding | |
| 41 | | **Co-create** | 9–12 | Content publishing, support, promotion | |
| 42 | | **Optimize** | Ongoing | Metrics, feedback, incentive tweaks | |
| 43 | |
| 44 | ## Best Practices |
| 45 | |
| 46 | - **Showcase creator work**: Dedicated page; recognize top creators |
| 47 | - **Quality over quantity**: 1K+ followers + high content quality for AI tools |
| 48 | - **Clear terms**: Content policy, NSFW rules, brand guidelines |
| 49 | - **Communication**: Community chat, email; regular updates |
| 50 | - **Timeline**: 3–6 months to see results; patience required |
| 51 | |
| 52 | ## Ecosystem Operations |
| 53 | |
| 54 | | Principle | Use | |
| 55 | |-----------|-----| |
| 56 | | **Value for all** | Each participant (creators, content, integrations) gains value—not just the platform | |
| 57 | | **Integrations** | Product must integrate with upstream/downstream tools; enables solution bundling | |
| 58 | | **Multi-product** | Form solution suites; support partners including you in their stacks | |
| 59 | |
| 60 | **Creators + community**: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house. |
| 61 | |
| 62 | ## Common Challenges |
| 63 | |
| 64 | | Challenge | Solution | |
| 65 | |-----------|----------| |
| 66 | | Content quality | Clear standards; review; suspend non-compliant | |
| 67 | | Brand consistency | Guidelines; content review; unified tags | |
| 68 | | Measurement | UTM; KPIs: applications, approval rate, content output | |
| 69 | | Cost control | Credit model; tier incentives; limit creator count | |
| 70 | |
| 71 | ## Output Format |
| 72 | |
| 73 | - **Incentive model** recommendation |
| 74 | - **Landing page** elements |
| 75 | - **Recruitment** approach |
| 76 | - **Phase** timeline |
| 77 | - **KPI** framework |
| 78 | |
| 79 | ## Related Skills |
| 80 | |
| 81 | - **affiliate-marketing**: Can run both; different goals |
| 82 | - **influencer-marketing**: Influencers can join creator program |
| 83 | - **employee-generated-content**: Employee content; creator program is external |
| 84 | - **affiliate-page-generator**: If creator program has commission component |
| 85 | - **landing-page-generator**: Creator program signup page; apply landing page structure |
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