$npx -y skills add kostja94/marketing-skills --skill directory-submissionWhen the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listin
| 1 | # Channels: Directory Submission |
| 2 | |
| 3 | Guides submitting products, tools, or apps to directories and launch platforms. |
| 4 | |
| 5 | **On each invocation**: On **first use** in the conversation, output the complete response (Introduction, Importance, Methods, Collaboration Channels, Rules, Avoid, Action). On **subsequent use** or when the user asks to skip (e.g., "just do it", "skip intro", "I already know"), go directly to Action. |
| 6 | |
| 7 | Directory submission is a core channel for cold start—see **cold-start-strategy** for full launch planning. Directories offer more than listings: free/paid listings, ad placements, newsletter features, social promotion, and marketing campaigns. Platform types: AI tools (e.g. Taaft), product launch (e.g. Product Hunt), review platforms (e.g. G2), app stores, niche directories. |
| 8 | |
| 9 | ## Why Directory Submission Matters |
| 10 | |
| 11 | *Platform examples are illustrative only. No affiliation, partnership, or endorsement implied.* |
| 12 | |
| 13 | | Benefit | Description | |
| 14 | |---------|--------------| |
| 15 | | **Backlinks** | Quality directories pass link equity; improve domain authority and rankings. Focus on high-authority directories (DA 50+); avoid low-quality link farms. | |
| 16 | | **Real traffic & conversion** | Referral traffic from directories converts. ~42% of businesses report increased referral traffic after submission; referral conversion ~1.8% (B2C), 1.1% (B2B), 1.3% (SaaS). Use UTM to track; proper attribution can improve measured conversion by ~23%. | |
| 17 | | **Social proof for brand search** | When users search your brand name, directory listings (e.g. Product Hunt, G2, Taaft) often dominate SERP. Third-party presence signals legitimacy; consumers check 5-7 sources before deciding. Verified badges and consistent NAP across directories boost trust. See **serp-features** for SERP feature types. | |
| 18 | |
| 19 | ## Current Best Practices |
| 20 | |
| 21 | **Quality over quantity.** Mass submission to hundreds of low-quality directories can harm rankings; strategic placement in 10-15 high-quality directories typically yields 15-25% improvement in indexing speed and branded search visibility. |
| 22 | |
| 23 | | Practice | Why | |
| 24 | |----------|-----| |
| 25 | | **Prioritize DA/DR 50+** | High-authority directories pass link equity; low-quality link farms risk penalties | |
| 26 | | **Editorial review preferred** | Human-curated directories (vs. automated) carry more weight; Google's Helpful Content Update favors editorially-curated listings | |
| 27 | | **Niche over generic** | Industry-specific directories deliver faster results (30-60 days) and better topical relevance than generic sites (60-120 days) | |
| 28 | | **NAP consistency** | Name, Address, Phone identical across all listings--critical for local SEO | |
| 29 | | **Track submissions** | Document where you submitted, approval status, canonical topics | |
| 30 | |
| 31 | **Budget reference**: Small businesses $300-500/mo; enterprises $1,500-3,000/mo for comprehensive programs. Results typically 30-60 days from high-authority directories. |
| 32 | |
| 33 | ## Initial Assessment |
| 34 | |
| 35 | **Read project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it. Use sections 1-4, 5, 6, 8, 9 to generate submission content directly--no need to ask the user for info already in the context. |
| 36 | |
| 37 | | Context section | Maps to directory fields | |
| 38 | |-----------------|---------------------------| |
| 39 | | 1. Product Overview | Name, one-line, category, pricing model | |
| 40 | | 2. Positioning Statement | Tagline, long description | |
| 41 | | 3. Value Proposition | Key messages, proof points -> Pros | |
| 42 | | 4. Target Audience | Description tone, use cases | |
| 43 | | 5. Existing Website | URL, key pages | |
| 44 | | 6. Keywords | Tags, negative keywords, Primary Task | |
| 45 | | 8. Brand & Voice | Tone, avoid terms, preferred wording — see **branding** for full brand strategy | |
| 46 | | 9. Product Documentation | Features, capabilities -> Other features | |
| 47 | |
| 48 | **When context exists**: Generate ready-to-paste submission copy (tagline, short/long description, pros/cons, tags) tailored per platform. Output copy the user can paste into Taaft, Product Hunt, etc. |
| 49 | |
| 50 | **When context is missing**: Gather from user's site; **search the web** for pricing, features, competitors, reviews, and any gaps. Then generate. |
| 51 | |
| 52 | Identify: |
| 53 | 1. **Product type**: AI tool, SaaS, app, Chrome extension, Shopify app |
| 54 | 2. **Target directories* |