distribution-channels
installsforks
How to install distribution-channels?
kostja94/marketing-skills/distribution-channels
$npx -y skills add kostja94/marketing-skills --skill distribution-channelsWhen the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopif
SKILL.md
| 1 | # Channels: Distribution Channels |
| 2 | |
| 3 | Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028. |
| 4 | |
| 5 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 6 | |
| 7 | ## Channel Types |
| 8 | |
| 9 | | Type | Definition | Examples | |
| 10 | |------|------------|----------| |
| 11 | | **Direct** | Company sells via own assets | Website, eCommerce, sales team | |
| 12 | | **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers | |
| 13 | |
| 14 | **Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement. |
| 15 | |
| 16 | ## Marketplace Categories |
| 17 | |
| 18 | | Category | Platforms | Product fit | |
| 19 | |----------|-----------|-------------| |
| 20 | | **Design & collaboration** | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates | |
| 21 | | **Browser extensions** | Chrome Web Store, Firefox Add-ons | Extensions, dev tools | |
| 22 | | **Cloud & enterprise** | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra | |
| 23 | | **Mobile** | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform | |
| 24 | | **Vertical** | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM | |
| 25 | | **Developer** | GitHub Marketplace, WordPress Plugins | Dev tools, integrations | |
| 26 | | **AI** | GPTs (OpenAI), emerging AI app stores | AI apps, agents | |
| 27 | | **Social commerce** | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog | |
| 28 | |
| 29 | **Pinterest Product Pins**: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See **pinterest-posts**. |
| 30 | |
| 31 | ## Listing Optimization |
| 32 | |
| 33 | | Practice | Guideline | |
| 34 | |----------|-----------| |
| 35 | | **Reduce procurement friction** | Vendor Insights, standard contracts; streamline enterprise buying | |
| 36 | | **Pricing models** | Free trials, pay-as-you-go, private offers for enterprise | |
| 37 | | **Trust signals** | Verified reviews, partner badges, clear taxonomy | |
| 38 | | **Discoverability** | Optimize for marketplace search; clear descriptions, tags | |
| 39 | | **Co-sell** | Partner with platform field teams when available | |
| 40 | |
| 41 | **Listing as asset**: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations. |
| 42 | |
| 43 | ## Platform Selection by Product Type |
| 44 | |
| 45 | | Product type | Prioritize | |
| 46 | |--------------|------------| |
| 47 | | Design / collaboration | Figma, Canva, Adobe | |
| 48 | | Browser extension | Chrome, Firefox | |
| 49 | | Cloud / enterprise SaaS | AWS, GCP, Azure | |
| 50 | | Mobile app | App Store, Google Play, Microsoft Store | |
| 51 | | E-commerce | Shopify | |
| 52 | | Collaboration | Slack, Zoom | |
| 53 | | Developer tools | GitHub, WordPress | |
| 54 | | AI application | GPTs, emerging AI stores | |
| 55 | | E-commerce / templates | Pinterest Product Pins | |
| 56 | |
| 57 | ## Related Skills |
| 58 | |
| 59 | - **directory-submission**: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution |
| 60 | - **integrations-page-generator**: Integrations page content; marketplace listing drives discovery |
| 61 | - **cold-start-strategy**: Distribution as cold-start channel |
| 62 | - **localization-strategy**: Regional marketplaces by locale |
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