employee-generated-content

Name: employee-generated-content
Author: kostja94

771installs109forks

How to install employee-generated-content?

kostja94/marketing-skills/employee-generated-content

$npx -y skills add kostja94/marketing-skills --skill employee-generated-content

Installs into the current project.

Summary

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff ad

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View on GitHub

SKILL.md

1	# Channels: EGC (Employee-Generated Content)
2
3	Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice.
10
11	Identify:
12	1. Goal: Brand trust, thought leadership, recruitment, or conversion
13	2. Platform: LinkedIn (B2B primary), X, Instagram, TikTok
14	3. Employee base: Size, roles, existing social presence
15
16	## EGC vs. UGC vs. Creator Program
17
18	\| Dimension \| EGC \| UGC \| Creator Program \|
19	\|-----------\|-----\|-----\|-----------------\|
20	\| Source \| Employees \| Customers \| External creators \|
21	\| Trust \| Company experts (66% vs 47% for ads) \| Peer reviews \| Influencer reach \|
22	\| Cost \| Low; leverage workforce \| Incentives, curation \| Credits, payment \|
23	\| Best for \| B2B, SaaS, professional services \| Social proof, reviews \| Content scale, tutorials \|
24
25	## Why EGC Works
26
27	- Algorithm favor: Social platforms prioritize personal accounts over brand pages
28	- Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
29	- B2B fit: LinkedIn is primary; employees share industry expertise and product insights
30	- Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
31
32	## Content Formats
33
34	\| Format \| Use \| Platform \|
35	\|-------\|-----\|----------\|
36	\| Day-in-the-life \| Culture, behind-the-scenes \| LinkedIn, TikTok, Instagram \|
37	\| Industry insights \| Thought leadership, expertise \| LinkedIn \|
38	\| Short-form video \| Quick tips, demos \| TikTok, LinkedIn, Instagram \|
39	\| Testimonials \| Product experience \| Website, case studies \|
40	\| Serialized content \| Consistent presence \| Personal + brand accounts \|
41
42	## Implementation Best Practices
43
44	Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
45
46	\| Practice \| Purpose \|
47	\|----------\|---------\|
48	\| Tiered framework \| Map employees by engagement (nano, micro, macro); treat like internal influencer tiers \|
49	\| Brief templates \| Content objectives, brand voice, mandatory disclosures (FTC/ASA) \|
50	\| Advocacy platforms \| Sociabble, EveryoneSocial for brief distribution and tracking \|
51	\| Incentives \| Leaderboards, recognition; avoid heavy-handed quotas \|
52	\| Training \| Improve quality and consistency; keep approval simple \|
53	\| Centralized hub \| Branded hashtags, content library, approval workflow \|
54
55	## B2B / SaaS Specifics
56
57	- LinkedIn first: Algorithm favors personal posts; employees as thought leaders
58	- Cost-effective: Leverage existing workforce vs hiring external creators
59	- Diverse perspectives: Sales, support, dev create varied content for different segments
60	- Recruitment: 79% of job seekers check social before applying; EGC attracts 58% more top talent, 20% retention boost
61
62	## Output Format
63
64	- Platform and content format selection
65	- Employee identification and tier approach
66	- Content strategy and brief template
67	- Governance (approval, disclosure, brand guidelines)
68	- Measurement plan (engagement, reach, conversions)
69
70	## Related Skills
71
72	- influencer-marketing: External influencers; EGC is internal
73	- creator-program: External creators; EGC is employee-driven
74	- linkedin-posts: Primary EGC platform for B2B
75	- integrated-marketing: EGC as part of PESO shared/earned media
76	- traffic-analysis: UTM tagging for employee-shared links

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employee-generated-content

771installs109forks

View on GitHub

How to install employee-generated-content?

kostja94/marketing-skills/employee-generated-content

$npx -y skills add kostja94/marketing-skills --skill employee-generated-content

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Channels: EGC (Employee-Generated Content)
2
3	Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Check for project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice.
10
11	Identify:
12	1. Goal: Brand trust, thought leadership, recruitment, or conversion
13	2. Platform: LinkedIn (B2B primary), X, Instagram, TikTok
14	3. Employee base: Size, roles, existing social presence
15
16	## EGC vs. UGC vs. Creator Program
17
18	\| Dimension \| EGC \| UGC \| Creator Program \|
19	\|-----------\|-----\|-----\|-----------------\|
20	\| Source \| Employees \| Customers \| External creators \|
21	\| Trust \| Company experts (66% vs 47% for ads) \| Peer reviews \| Influencer reach \|
22	\| Cost \| Low; leverage workforce \| Incentives, curation \| Credits, payment \|
23	\| Best for \| B2B, SaaS, professional services \| Social proof, reviews \| Content scale, tutorials \|
24
25	## Why EGC Works
26
27	- Algorithm favor: Social platforms prioritize personal accounts over brand pages
28	- Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
29	- B2B fit: LinkedIn is primary; employees share industry expertise and product insights
30	- Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
31
32	## Content Formats
33
34	\| Format \| Use \| Platform \|
35	\|-------\|-----\|----------\|
36	\| Day-in-the-life \| Culture, behind-the-scenes \| LinkedIn, TikTok, Instagram \|
37	\| Industry insights \| Thought leadership, expertise \| LinkedIn \|
38	\| Short-form video \| Quick tips, demos \| TikTok, LinkedIn, Instagram \|
39	\| Testimonials \| Product experience \| Website, case studies \|
40	\| Serialized content \| Consistent presence \| Personal + brand accounts \|
41
42	## Implementation Best Practices
43
44	Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
45
46	\| Practice \| Purpose \|
47	\|----------\|---------\|
48	\| Tiered framework \| Map employees by engagement (nano, micro, macro); treat like internal influencer tiers \|
49	\| Brief templates \| Content objectives, brand voice, mandatory disclosures (FTC/ASA) \|
50	\| Advocacy platforms \| Sociabble, EveryoneSocial for brief distribution and tracking \|
51	\| Incentives \| Leaderboards, recognition; avoid heavy-handed quotas \|
52	\| Training \| Improve quality and consistency; keep approval simple \|
53	\| Centralized hub \| Branded hashtags, content library, approval workflow \|
54
55	## B2B / SaaS Specifics
56
57	- LinkedIn first: Algorithm favors personal posts; employees as thought leaders
58	- Cost-effective: Leverage existing workforce vs hiring external creators
59	- Diverse perspectives: Sales, support, dev create varied content for different segments
60	- Recruitment: 79% of job seekers check social before applying; EGC attracts 58% more top talent, 20% retention boost
61
62	## Output Format
63
64	- Platform and content format selection
65	- Employee identification and tier approach
66	- Content strategy and brief template
67	- Governance (approval, disclosure, brand guidelines)
68	- Measurement plan (engagement, reach, conversions)
69
70	## Related Skills
71
72	- influencer-marketing: External influencers; EGC is internal
73	- creator-program: External creators; EGC is employee-driven
74	- linkedin-posts: Primary EGC platform for B2B
75	- integrated-marketing: EGC as part of PESO shared/earned media
76	- traffic-analysis: UTM tagging for employee-shared links

People who liked this also viewed

6 picks

Type