google-search-console

Name: google-search-console
Author: kostja94

1.3kinstalls109forks

How to install google-search-console?

kostja94/marketing-skills/google-search-console

$npx -y skills add kostja94/marketing-skills --skill google-search-console

Installs into the current project.

Summary

When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "

Files · 1

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SKILL.md

1	# Analytics: Google Search Console
2
3	Guides analysis of Google Search Console (GSC) data: performance metrics, indexing, sitemaps, Core Web Vitals, and rich results. Covers best practices for monthly monitoring and actionable insights.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Performance: Clicks, impressions, CTR, average position; API for export
10	- Insights: Simplified overview; top/trending content and queries
11	- Indexing: Pages indexed, pages not indexed, reasons (Coverage)
12	- Technical: Sitemaps, Core Web Vitals, Enhancements
13	- API: searchanalytics.query for programmatic access
14	- Methodology: How to read charts, avoid common mistakes, correlate with releases
15
16	## Analysis Best Practices
17
18	### Chart Reading
19
20	\| Practice \| Why \|
21	\|----------\|-----\|
22	\| Focus one metric at a time \| Stacked bar charts hide fluctuations; toggle off other metrics to see each clearly \|
23	\| Don't compare just two points \| End-of-month vs prior month misses mid-month drama; examine full trend \|
24	\| Check beyond top 10 \| Many reports default to top 10; scroll or paginate for more rows \|
25	\| Screenshot charts \| GSC retains limited history; save images for future reference \|
26	\| Record in spreadsheet \| Export at month-end; use formulas to track correlations over time \|
27	\| Track release dates \| Join dev standups, read release notes; correlate GSC shifts with deployments \|
28
29	### Investigation Workflow
30
31	1. Pinpoint date: When did the metric change?
32	2. Correlate: Any releases, CMS changes, server maintenance, third-party code?
33	3. Decide: Investigate, correct, overlook, or monitor closely
34	4. Loop in: Product or dev team for root cause
35
36	## Key Reports & Metrics
37
38	### 1. Performance (Search Results)
39
40	Location: Performance ? Search results
41
42	\| Metric \| Use \|
43	\|--------\|-----\|
44	\| Clicks \| Traffic from Google Search \|
45	\| Impressions \| How often site appeared in results \|
46	\| CTR \| Whether users think page answers query \|
47	\| Average position \| Ranking trend \|
48
49	Dimensions: Query, page, country, device, date. Filter by search type: web, image, video, news. Use to find low-CTR high-impression pages (title/meta optimization opportunities).
50
51	Search appearance: AMP, blue link, rich results (filterable in UI and API).
52
53	#### CTR Benchmarks by Position
54
55	Use to compare actual CTR vs expected. Benchmarks vary by SERP features (AI Overviews, featured snippets). Zero-click: When SERP features satisfy intent without a click, organic CTR drops; factor into expectations. See serp-features (Zero-Click section), featured-snippet. Clean SERPs:
56
57	\| Position \| Expected CTR (baseline) \| With AI Overviews (lower) \|
58	\|----------\|-------------------------\|---------------------------\|
59	\| 1 \| 25-35% \| ~19% \|
60	\| 2 \| 12-18% \| ~12% \|
61	\| 3 \| 8-12% \| ~7% \|
62	\| 4-5 \| 5-7% \| ~5% \|
63	\| 6-10 \| 2-5% \| 2-5% \|
64
65	Interpretation: If actual CTR is below expected for your position, prioritize title/meta optimization. Over 90% of first-page results have CTR below 10%; significant upside exists.
66
67	#### Low CTR, High Impressions: Optimization Workflow
68
69	1. Identify: Sort by impressions; filter positions 1-10; 1,000+ monthly impressions
70	2. Compare: Actual CTR vs expected for position (see table above)
71	3. Gap: e.g., position 4 at 2% CTR vs expected 5-7% ? ~3-5% uplift potential
72	4. Action: Optimize title and meta per title-tag, meta-description; add schema for rich results (+10–20% clicks)
73
74	#### Rich Results & CTR
75
76	Pages with review stars, FAQ schema, or other rich snippets see 10-20% more clicks. See schema-markup.
77
78	### 2. Insights Report
79
80	Location: Performance ? Insights (or Overview)
81
82	Simplified overview; replaces standalone Search Console Insights. Data from GSC only (GA data removed Dec 2024).
83
84	\| Card \| Use \|
85	\|------\|-----\|
86	\| Clicks and impressions \| Site visibility and click effectiveness \|
87	\| Your content \| Top, trending up, trending down pages \|
88	\| Queries leading to your site \| Top, trending up, trending down queries \|
89	\| Top countries \| Geographic audience \|
90	\| Branded vs non-branded \| Brand recognition (A

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google-search-console

1.3kinstalls109forks

View on GitHub

How to install google-search-console?

kostja94/marketing-skills/google-search-console

$npx -y skills add kostja94/marketing-skills --skill google-search-console

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Analytics: Google Search Console
2
3	Guides analysis of Google Search Console (GSC) data: performance metrics, indexing, sitemaps, Core Web Vitals, and rich results. Covers best practices for monthly monitoring and actionable insights.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Performance: Clicks, impressions, CTR, average position; API for export
10	- Insights: Simplified overview; top/trending content and queries
11	- Indexing: Pages indexed, pages not indexed, reasons (Coverage)
12	- Technical: Sitemaps, Core Web Vitals, Enhancements
13	- API: searchanalytics.query for programmatic access
14	- Methodology: How to read charts, avoid common mistakes, correlate with releases
15
16	## Analysis Best Practices
17
18	### Chart Reading
19
20	\| Practice \| Why \|
21	\|----------\|-----\|
22	\| Focus one metric at a time \| Stacked bar charts hide fluctuations; toggle off other metrics to see each clearly \|
23	\| Don't compare just two points \| End-of-month vs prior month misses mid-month drama; examine full trend \|
24	\| Check beyond top 10 \| Many reports default to top 10; scroll or paginate for more rows \|
25	\| Screenshot charts \| GSC retains limited history; save images for future reference \|
26	\| Record in spreadsheet \| Export at month-end; use formulas to track correlations over time \|
27	\| Track release dates \| Join dev standups, read release notes; correlate GSC shifts with deployments \|
28
29	### Investigation Workflow
30
31	1. Pinpoint date: When did the metric change?
32	2. Correlate: Any releases, CMS changes, server maintenance, third-party code?
33	3. Decide: Investigate, correct, overlook, or monitor closely
34	4. Loop in: Product or dev team for root cause
35
36	## Key Reports & Metrics
37
38	### 1. Performance (Search Results)
39
40	Location: Performance ? Search results
41
42	\| Metric \| Use \|
43	\|--------\|-----\|
44	\| Clicks \| Traffic from Google Search \|
45	\| Impressions \| How often site appeared in results \|
46	\| CTR \| Whether users think page answers query \|
47	\| Average position \| Ranking trend \|
48
49	Dimensions: Query, page, country, device, date. Filter by search type: web, image, video, news. Use to find low-CTR high-impression pages (title/meta optimization opportunities).
50
51	Search appearance: AMP, blue link, rich results (filterable in UI and API).
52
53	#### CTR Benchmarks by Position
54
55	Use to compare actual CTR vs expected. Benchmarks vary by SERP features (AI Overviews, featured snippets). Zero-click: When SERP features satisfy intent without a click, organic CTR drops; factor into expectations. See serp-features (Zero-Click section), featured-snippet. Clean SERPs:
56
57	\| Position \| Expected CTR (baseline) \| With AI Overviews (lower) \|
58	\|----------\|-------------------------\|---------------------------\|
59	\| 1 \| 25-35% \| ~19% \|
60	\| 2 \| 12-18% \| ~12% \|
61	\| 3 \| 8-12% \| ~7% \|
62	\| 4-5 \| 5-7% \| ~5% \|
63	\| 6-10 \| 2-5% \| 2-5% \|
64
65	Interpretation: If actual CTR is below expected for your position, prioritize title/meta optimization. Over 90% of first-page results have CTR below 10%; significant upside exists.
66
67	#### Low CTR, High Impressions: Optimization Workflow
68
69	1. Identify: Sort by impressions; filter positions 1-10; 1,000+ monthly impressions
70	2. Compare: Actual CTR vs expected for position (see table above)
71	3. Gap: e.g., position 4 at 2% CTR vs expected 5-7% ? ~3-5% uplift potential
72	4. Action: Optimize title and meta per title-tag, meta-description; add schema for rich results (+10–20% clicks)
73
74	#### Rich Results & CTR
75
76	Pages with review stars, FAQ schema, or other rich snippets see 10-20% more clicks. See schema-markup.
77
78	### 2. Insights Report
79
80	Location: Performance ? Insights (or Overview)
81
82	Simplified overview; replaces standalone Search Console Insights. Data from GSC only (GA data removed Dec 2024).
83
84	\| Card \| Use \|
85	\|------\|-----\|
86	\| Clicks and impressions \| Site visibility and click effectiveness \|
87	\| Your content \| Top, trending up, trending down pages \|
88	\| Queries leading to your site \| Top, trending up, trending down queries \|
89	\| Top countries \| Geographic audience \|
90	\| Branded vs non-branded \| Brand recognition (A

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