influencer-marketing
starsforks
How to install influencer-marketing?
kostja94/marketing-skills/influencer-marketing
$npx -y skills add kostja94/marketing-skills --skill influencer-marketingWhen the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "cre
SKILL.md
| 1 | # Channels: Influencer |
| 2 | |
| 3 | Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities. |
| 4 | |
| 5 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 6 | |
| 7 | ## Initial Assessment |
| 8 | |
| 9 | **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice. |
| 10 | |
| 11 | Identify: |
| 12 | 1. **Goal**: Brand awareness, trust, or direct conversion |
| 13 | 2. **Platform**: Instagram, TikTok, YouTube, LinkedIn |
| 14 | 3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+) |
| 15 | |
| 16 | ## Influencer vs. Affiliate vs. Creator |
| 17 | |
| 18 | | Dimension | Influencer | Affiliate | Creator Program | |
| 19 | |-----------|------------|-----------|-----------------| |
| 20 | | **Goal** | Brand exposure, trust | Direct sales | Content co-creation | |
| 21 | | **Incentive** | Paid, product exchange | Commission | Credits, free use | |
| 22 | | **Content** | Influencer original | Links sufficient | Must use product | |
| 23 | | **Relationship** | Short or long-term | Transactional | Long-term | |
| 24 | |
| 25 | ## Influencer Types by Platform |
| 26 | |
| 27 | | Platform | Best For | Audience | |
| 28 | |----------|----------|----------| |
| 29 | | **Instagram** | Visual, lifestyle | 25–34 | |
| 30 | | **TikTok** | Viral, short-form | Under 24 | |
| 31 | | **YouTube** | Reviews, tutorials | 18–24 | |
| 32 | | **LinkedIn** | B2B, professional | Professionals | |
| 33 | |
| 34 | ## Discovery & Screening |
| 35 | |
| 36 | - **Platform search**: Search by brand/industry terms; check competitors |
| 37 | - **Tools**: Stormy.ai, Upfluence, Passionfroot |
| 38 | - **Form**: Application form on site for interested creators |
| 39 | |
| 40 | **Screening**: Engagement rate > follower count; avoid fake followers; content style match. |
| 41 | |
| 42 | ## Cooperation Models |
| 43 | |
| 44 | | Model | Use | |
| 45 | |-------|-----| |
| 46 | | **Product exchange** | Low cost; testing; requires influencer interest | |
| 47 | | **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common | |
| 48 | | **Paid promotion** | Direct payment; quick exposure | |
| 49 | | **Long-term partnership** | Brand ambassador; sustained relationship | |
| 50 | |
| 51 | ## Content Strategy |
| 52 | |
| 53 | - **Forms**: Shoutout, review, favorites, tutorial, placement |
| 54 | - **Creative freedom**: Avoid overly scripted; authenticity drives trust |
| 55 | - **Cross-platform**: Repurpose for website, ads, email |
| 56 | - **Publishing**: Multiple drops; align with target market hours |
| 57 | |
| 58 | ## Best Practices |
| 59 | |
| 60 | - **Payment**: PayPal; prepay + final payment after publish |
| 61 | - **Contract**: Clear dates, review process, deliverables |
| 62 | - **Content review**: Brand guidance without over-control |
| 63 | - **Disclosure**: FTC/ASA compliant; disclose paid partnerships |
| 64 | |
| 65 | ## Output Format |
| 66 | |
| 67 | - **Platform** and tier selection |
| 68 | - **Discovery** approach |
| 69 | - **Cooperation** model |
| 70 | - **Content** brief |
| 71 | - **Tracking** plan |
| 72 | |
| 73 | ## Related Skills |
| 74 | |
| 75 | - **affiliate-marketing**: Influencers can be affiliates (hybrid model) |
| 76 | - **creator-program**: Long-term creator partnerships |
| 77 | - **employee-generated-content**: Internal employee content; influencer is external |
| 78 | - **affiliate-page-generator**: Commission structure if hybrid |
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