product-hunt-launch

Name: product-hunt-launch
Author: kostja94

719installs109forks

How to install product-hunt-launch?

kostja94/marketing-skills/product-hunt-launch

$npx -y skills add kostja94/marketing-skills --skill product-hunt-launch

Installs into the current project.

Summary

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "

Files · 1

View on GitHub

SKILL.md

1	# Channels: Product Hunt Launch
2
3	Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Read project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
10
11	Identify:
12	1. Product type: SaaS, AI tool, app, Chrome extension
13	2. Launch readiness: Landing page, screenshots, tagline, first comment
14	3. Hunter: Self-hunt or Top Hunter (optional but helps)
15
16	## 30-Day Preparation Plan
17
18	\| Phase \| Days \| Actions \|
19	\|-------\|------\|---------\|
20	\| Teaser \| 30–21 \| Build "notify me" page; decide self-hunt vs hunter; engage in community \|
21	\| Supporters \| 20–11 \| Build list of 200+ (makers, industry contacts, followers, users) \|
22	\| Assets \| 10–3 \| Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before \|
23	\| Launch day \| 2–1 \| Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific \|
24
25	## Product Hunt Fields
26
27	\| Field \| Spec \|
28	\|-------\|------\|
29	\| Tagline \| ≤60 chars; no emojis unless part of product name; catchy, benefit-focused \|
30	\| Gallery \| 1270×760 px recommended; readable, show product value \|
31	\| Demo video \| <2 minutes; optional but recommended \|
32	\| First comment \| Post immediately; story-driven, not feature list; significantly impacts engagement \|
33	\| Topic tags \| 3–5 relevant; match Product Hunt taxonomy \|
34
35	## Launch Day Strategy
36
37	\| Practice \| Guideline \|
38	\|----------\|-----------\|
39	\| Timing \| Tuesday–Thursday; 12:01am Pacific works best \|
40	\| Narrative \| Create story (problem → solution), not feature list \|
41	\| Engagement \| Reply to every comment; thank supporters; answer questions \|
42	\| Avoid \| Begging for upvotes (risk of shadowban) \|
43
44	Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
45
46	## Realistic Expectations
47
48	\| Outcome \| Upvotes \| Placement \|
49	\|---------\|---------\|-----------\|
50	\| Poor \| 50–100 \| — \|
51	\| Average \| 200–400 \| Top 10 \|
52	\| Good \| 500–800 \| Top 5 \|
53	\| Great \| 800+ \| Product of the Day \|
54
55	## Beyond Listing
56
57	\| Offering \| Use When \|
58	\|----------\|----------\|
59	\| Product Hunt Daily \| Newsletter feature; high-intent audience \|
60	\| Social promotion \| PH shares on X, LinkedIn; launch-day amplification \|
61	\| Featured placement \| Paid promotion options \|
62
63	## Post-Launch
64
65	- Continue engaging with new users
66	- Thank-you emails to supporters
67	- Ask for feedback
68	- See directory-submission for other directories; cold-start-strategy for full launch plan
69
70	## Output Format
71
72	- Readiness checklist (tagline, gallery, first comment, topic tags)
73	- First comment draft (story-driven)
74	- Tagline options (≤60 chars)
75	- 30-day timeline (if planning ahead)
76
77	## Related Skills
78
79	- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
80	- cold-start-strategy: Full launch plan; Product Hunt as channel
81	- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
82	- media-kit-page-generator: Press kit, screenshots for launch
83	- analytics-tracking: UTM for Product Hunt traffic attribution

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Type

product-hunt-launch

719installs109forks

View on GitHub

How to install product-hunt-launch?

kostja94/marketing-skills/product-hunt-launch

$npx -y skills add kostja94/marketing-skills --skill product-hunt-launch

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Channels: Product Hunt Launch
2
3	Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
4
5	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Initial Assessment
8
9	Read project context first: If `.claude/project-context.md` or `.cursor/project-context.md` exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
10
11	Identify:
12	1. Product type: SaaS, AI tool, app, Chrome extension
13	2. Launch readiness: Landing page, screenshots, tagline, first comment
14	3. Hunter: Self-hunt or Top Hunter (optional but helps)
15
16	## 30-Day Preparation Plan
17
18	\| Phase \| Days \| Actions \|
19	\|-------\|------\|---------\|
20	\| Teaser \| 30–21 \| Build "notify me" page; decide self-hunt vs hunter; engage in community \|
21	\| Supporters \| 20–11 \| Build list of 200+ (makers, industry contacts, followers, users) \|
22	\| Assets \| 10–3 \| Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before \|
23	\| Launch day \| 2–1 \| Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific \|
24
25	## Product Hunt Fields
26
27	\| Field \| Spec \|
28	\|-------\|------\|
29	\| Tagline \| ≤60 chars; no emojis unless part of product name; catchy, benefit-focused \|
30	\| Gallery \| 1270×760 px recommended; readable, show product value \|
31	\| Demo video \| <2 minutes; optional but recommended \|
32	\| First comment \| Post immediately; story-driven, not feature list; significantly impacts engagement \|
33	\| Topic tags \| 3–5 relevant; match Product Hunt taxonomy \|
34
35	## Launch Day Strategy
36
37	\| Practice \| Guideline \|
38	\|----------\|-----------\|
39	\| Timing \| Tuesday–Thursday; 12:01am Pacific works best \|
40	\| Narrative \| Create story (problem → solution), not feature list \|
41	\| Engagement \| Reply to every comment; thank supporters; answer questions \|
42	\| Avoid \| Begging for upvotes (risk of shadowban) \|
43
44	Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
45
46	## Realistic Expectations
47
48	\| Outcome \| Upvotes \| Placement \|
49	\|---------\|---------\|-----------\|
50	\| Poor \| 50–100 \| — \|
51	\| Average \| 200–400 \| Top 10 \|
52	\| Good \| 500–800 \| Top 5 \|
53	\| Great \| 800+ \| Product of the Day \|
54
55	## Beyond Listing
56
57	\| Offering \| Use When \|
58	\|----------\|----------\|
59	\| Product Hunt Daily \| Newsletter feature; high-intent audience \|
60	\| Social promotion \| PH shares on X, LinkedIn; launch-day amplification \|
61	\| Featured placement \| Paid promotion options \|
62
63	## Post-Launch
64
65	- Continue engaging with new users
66	- Thank-you emails to supporters
67	- Ask for feedback
68	- See directory-submission for other directories; cold-start-strategy for full launch plan
69
70	## Output Format
71
72	- Readiness checklist (tagline, gallery, first comment, topic tags)
73	- First comment draft (story-driven)
74	- Tagline options (≤60 chars)
75	- 30-day timeline (if planning ahead)
76
77	## Related Skills
78
79	- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
80	- cold-start-strategy: Full launch plan; Product Hunt as channel
81	- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
82	- media-kit-page-generator: Press kit, screenshots for launch
83	- analytics-tracking: UTM for Product Hunt traffic attribution

People who liked this also viewed

6 picks

Type