seo-monitoring

Name: seo-monitoring
Author: kostja94

893installs109forks

How to install seo-monitoring?

kostja94/marketing-skills/seo-monitoring

$npx -y skills add kostja94/marketing-skills --skill seo-monitoring

Installs into the current project.

Summary

When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "S

Files · 1

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SKILL.md

1	# Analytics: SEO Monitoring
2
3	Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Core metrics: Indexing, traffic, keywords, backlinks
10	- Benchmark: Natural traffic baseline; trend comparison
11	- Article database: Per-article performance tracking
12	- Tool selection: GA4, GSC, SEO tools, analytics platforms
13	- Traffic diversification: Healthy source mix
14	- Penalty recovery: Algorithm impact, fix workflow
15	- Work documents: Monthly records, responsibility tracking
16
17	## Four Core Metrics
18
19	### 1. Indexing
20
21	\| Metric \| Purpose \| Data Source \|
22	\|--------\|---------\|-------------\|
23	\| Pages indexed / not indexed \| Coverage; early focus: all target pages indexed \| GSC, site: command, SEO tools \|
24	\| Keyword count per page \| More keywords = more potential traffic \| SEO tools \|
25	\| Index coverage \| Target pages indexed; functional pages findable \| GSC, site: command \|
26
27	Early priority: Ensure all pages that need to rank are indexed.
28
29	### 2. Traffic
30
31	\| Metric \| Purpose \| Data Source \|
32	\|--------\|---------\|-------------\|
33	\| Total traffic \| Growth; keyword relevance (irrelevant traffic has little value) \| GA4, SEO tools \|
34	\| Subdirectory traffic \| Per-section performance; concentration vs dispersion \| SEO tools, GA4 \|
35	\| Competitive comparison \| Organic, keyword traffic, total clicks vs competitors \| SEO tools \|
36	\| Organic by page / country \| Granular breakdown \| GA4, GSC \|
37
38	### 3. Keywords
39
40	\| Metric \| Purpose \| Data Source \|
41	\|--------\|---------\|-------------\|
42	\| Rank changes \| Target keyword movement \| GSC, SEO tools \|
43	\| Keyword count \| New gains / losses per page \| SEO tools, GSC \|
44
45	### 4. Backlinks
46
47	\| Metric \| Purpose \| Data Source \|
48	\|--------\|---------\|-------------\|
49	\| Referring domains vs backlinks \| Ratio; directory links can be high volume but low value \| SEO tools \|
50	\| Backlink quality \| Do links drive traffic? Low ROI = deprioritize \| SEO tools, GA4 (referral) \|
51
52	## Natural Traffic Benchmark
53
54	Location: GA4 > Reports > Acquisition > Traffic acquisition
55
56	1. Review organic traffic trend
57	2. Record baseline (e.g., monthly total)
58	3. Compare periodically to detect growth or decline
59
60	Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
61
62	## Article Database
63
64	Track per-article performance to find high/low patterns:
65
66	\| Field \| Use \|
67	\|-------\|-----\|
68	\| URL, publish date, target keywords \| Content metadata \|
69	\| Index status, rank, traffic, backlinks \| Performance \|
70	\| vs benchmark or competitors \| Context \|
71
72	Use to guide topic selection, optimization, and resource allocation.
73
74	## Tool Selection
75
76	Tool examples are illustrative; no endorsement implied.
77
78	\| Use \| Tools \|
79	\|-----\|-------\|
80	\| Precise attribution \| GA4, GSC, Bing Webmaster, Yandex Webmaster \|
81	\| Visit analytics \| Analytics platforms (e.g. Umami, Plausible) \|
82	\| Third-party estimates \| SEO tools \|
83	\| SEO data \| SEO tools \|
84
85	Attribution config:
86	- User ID: Cross-device, cross-session identification; send to GA4
87	- GSC API: Index, clicks, impressions, coverage for automation, dashboards
88
89	Choose by privacy, cost, and team workflow.
90
91	## Traffic Diversification
92
93	\| Principle \| Guideline \|
94	\|-----------\|-----------\|
95	\| Search share \| Keep organic search below ~75% of total \|
96	\| Health \| Higher direct + referral share = healthier \|
97	\| Brand sites \| Diversified traffic is common for strong brands \|
98	\| Non-brand \| Possible without brand (e.g., tool sites) \|
99	\| Reputation \| Site/brand reputation matters; Google assessors evaluate it \|
100	\| Engagement \| Content, email, social, free tools drive return visits \|
101
102	## Penalty Recovery
103
104	\| Step \| Action \|
105	\|------\|--------\|
106	\| Identify \| Which algorithm update caused the impact \|
107	\| Analyze \| Site issues; draft fix plan \|
108	\| Assess cost \| Decide if fixes are worth it; sometimes abandoning is best \|
109	\| Execute \| Implement changes; wait at least 3 months until next major update \|
110	\| Parallel \| Use other channels for quality traffic; improve engagement data for Google \|
111	\| *

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seo-monitoring

893installs109forks

View on GitHub

How to install seo-monitoring?

kostja94/marketing-skills/seo-monitoring

$npx -y skills add kostja94/marketing-skills --skill seo-monitoring

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Analytics: SEO Monitoring
2
3	Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
4
5	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
6
7	## Scope
8
9	- Core metrics: Indexing, traffic, keywords, backlinks
10	- Benchmark: Natural traffic baseline; trend comparison
11	- Article database: Per-article performance tracking
12	- Tool selection: GA4, GSC, SEO tools, analytics platforms
13	- Traffic diversification: Healthy source mix
14	- Penalty recovery: Algorithm impact, fix workflow
15	- Work documents: Monthly records, responsibility tracking
16
17	## Four Core Metrics
18
19	### 1. Indexing
20
21	\| Metric \| Purpose \| Data Source \|
22	\|--------\|---------\|-------------\|
23	\| Pages indexed / not indexed \| Coverage; early focus: all target pages indexed \| GSC, site: command, SEO tools \|
24	\| Keyword count per page \| More keywords = more potential traffic \| SEO tools \|
25	\| Index coverage \| Target pages indexed; functional pages findable \| GSC, site: command \|
26
27	Early priority: Ensure all pages that need to rank are indexed.
28
29	### 2. Traffic
30
31	\| Metric \| Purpose \| Data Source \|
32	\|--------\|---------\|-------------\|
33	\| Total traffic \| Growth; keyword relevance (irrelevant traffic has little value) \| GA4, SEO tools \|
34	\| Subdirectory traffic \| Per-section performance; concentration vs dispersion \| SEO tools, GA4 \|
35	\| Competitive comparison \| Organic, keyword traffic, total clicks vs competitors \| SEO tools \|
36	\| Organic by page / country \| Granular breakdown \| GA4, GSC \|
37
38	### 3. Keywords
39
40	\| Metric \| Purpose \| Data Source \|
41	\|--------\|---------\|-------------\|
42	\| Rank changes \| Target keyword movement \| GSC, SEO tools \|
43	\| Keyword count \| New gains / losses per page \| SEO tools, GSC \|
44
45	### 4. Backlinks
46
47	\| Metric \| Purpose \| Data Source \|
48	\|--------\|---------\|-------------\|
49	\| Referring domains vs backlinks \| Ratio; directory links can be high volume but low value \| SEO tools \|
50	\| Backlink quality \| Do links drive traffic? Low ROI = deprioritize \| SEO tools, GA4 (referral) \|
51
52	## Natural Traffic Benchmark
53
54	Location: GA4 > Reports > Acquisition > Traffic acquisition
55
56	1. Review organic traffic trend
57	2. Record baseline (e.g., monthly total)
58	3. Compare periodically to detect growth or decline
59
60	Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
61
62	## Article Database
63
64	Track per-article performance to find high/low patterns:
65
66	\| Field \| Use \|
67	\|-------\|-----\|
68	\| URL, publish date, target keywords \| Content metadata \|
69	\| Index status, rank, traffic, backlinks \| Performance \|
70	\| vs benchmark or competitors \| Context \|
71
72	Use to guide topic selection, optimization, and resource allocation.
73
74	## Tool Selection
75
76	Tool examples are illustrative; no endorsement implied.
77
78	\| Use \| Tools \|
79	\|-----\|-------\|
80	\| Precise attribution \| GA4, GSC, Bing Webmaster, Yandex Webmaster \|
81	\| Visit analytics \| Analytics platforms (e.g. Umami, Plausible) \|
82	\| Third-party estimates \| SEO tools \|
83	\| SEO data \| SEO tools \|
84
85	Attribution config:
86	- User ID: Cross-device, cross-session identification; send to GA4
87	- GSC API: Index, clicks, impressions, coverage for automation, dashboards
88
89	Choose by privacy, cost, and team workflow.
90
91	## Traffic Diversification
92
93	\| Principle \| Guideline \|
94	\|-----------\|-----------\|
95	\| Search share \| Keep organic search below ~75% of total \|
96	\| Health \| Higher direct + referral share = healthier \|
97	\| Brand sites \| Diversified traffic is common for strong brands \|
98	\| Non-brand \| Possible without brand (e.g., tool sites) \|
99	\| Reputation \| Site/brand reputation matters; Google assessors evaluate it \|
100	\| Engagement \| Content, email, social, free tools drive return visits \|
101
102	## Penalty Recovery
103
104	\| Step \| Action \|
105	\|------\|--------\|
106	\| Identify \| Which algorithm update caused the impact \|
107	\| Analyze \| Site issues; draft fix plan \|
108	\| Assess cost \| Decide if fixes are worth it; sometimes abandoning is best \|
109	\| Execute \| Implement changes; wait at least 3 months until next major update \|
110	\| Parallel \| Use other channels for quality traffic; improve engagement data for Google \|
111	\| *

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