logly/mureo
26 skills · 14 total installs
$npx skills add logly/mureoSkillInstalls
budget-rebalancecreative-refreshRefresh ad copy and creative assets based on performance signals and brand voice.daily-checkRun a daily health check on all configured ad accounts (Google Ads, Meta Ads, Search Console, GA4).goal-reviewReview Goal progress against STRATEGY.md targets. Use when the user asks to evaluate goal achievement, review KPI progress, assess strategy performance, or…rescueEmergency performance fix when an ad account is in trouble. Use when the user reports a sudden CPA spike, conversion drop, runaway spend, or asks for an urgent…search-term-cleanupAudit and clean up search terms (negative keywords, intent classification, query hygiene).weekly-reportGenerate a weekly summary report across all platforms. Use when the user asks for a weekly report, summary, recap, end-of-week review, or weekly digest._mureo-google-adsGoogle Ads: Manage campaigns, ad groups, ads, keywords, budgets, and performance analysis._mureo-learningEvidence-based marketing decision framework: statistical thinking for AI agents operating ad accounts._mureo-meta-adsMeta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram._mureo-pro-diagnosisProfessional marketing diagnostic frameworks: expert-level campaign analysis that grows with your experience._mureo-sharedmureo: Shared patterns for authentication, security rules, and output formatting._mureo-strategyStrategy Context: Manage business strategy files (STRATEGY.md, STATE.json) for strategy-driven ad operations.ad-fatigue-checkDetect creative fatigue across active ads — rising frequency, declining CTR week-over-week, and CPM drift — score each ad FATIGUED / WATCH / FRESH, and hand…audience-reviewAudit who your ads actually target and where they run, compare it against the STRATEGY.md Persona, and surface exclusions, bid adjustments, lookalikes, and…budget-pacingMonth-to-date spend vs the monthly budget target, projected month-end landing, and pace alerts across all configured platforms.competitive-scanScan competitor activity using auction insights and market signals.creative-generateGenerate creator-quality ad creatives — text-free key visuals plus composed banners — from a strategy-grounded brief.experimentDesign, run, and evaluate a controlled A/B test (split test) on your ad accounts with evidence discipline — one variable, a falsifiable hypothesis, a fixed…incident-postmortemClose the learning loop after a rescue or incident — reconstruct the timeline from action_log, run root-cause analysis (platform / site / measurement /…lead-form-createCreate a Meta Instant Form (Lead Ad form) through a one-question-at-a-time interview.learnSave a marketing diagnosis insight to the pro-diagnosis knowledge base so it is applied in future operations across all platforms.monthly-reportStakeholder / client-facing monthly digest across all configured platforms: the previous full calendar month with month-over-month comparison, per-Goal…onboardInitial account setup — create STRATEGY.md and STATE.json from scratch, import platform data, and establish baseline metrics.sync-stateSync STATE.json with current campaign data from all platforms.tracking-healthPreventive audit of conversion tracking across all configured ad platforms — Meta pixels + CAPI, Google Ads conversion actions — with a GA4 cross-check.