competitive-intel

Name: competitive-intel
Author: MoizIbnYousaf

27stars5forks

How to install competitive-intel?

moizibnyousaf/marketing-cli/competitive-intel

$npx -y skills add MoizIbnYousaf/marketing-cli --skill competitive-intel

Installs into the current project.

Summary

Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also tr

Files · 1

View on GitHub

SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# /competitive-intel -- Know What You're Up Against
4
5	You can't differentiate if you don't know what you're differentiating FROM.
6	Most founders either ignore competitors entirely ("we have no competition") or
7	obsess over features without understanding messaging.
8
9	This skill maps the competitive landscape at the messaging level. Not feature
10	comparison tables - positioning, angles, language, channels, and gaps. The
11	output feeds directly into positioning-angles and keyword-research to find
12	white space.
13
14	No SaaS tools needed. Systematic web research.
15
16	---
17
18
19	## On Activation
20
21	1. Check if `brand/` directory exists in the project root.
22	2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `competitors.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
23	3. Apply any loaded brand context to enhance research quality - use existing audience and positioning data to focus the competitive scan.
24	4. If `brand/` does not exist, proceed without it - this skill works standalone.
25	5. Read `brand/landscape.md` if it exists - check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
26
27	---
28
29	## Iteration Detection
30
31	Before starting, check whether `./brand/competitors.md` already exists.
32
33	### If competitors.md EXISTS --> Update Mode
34
35	Do not start from scratch. Instead:
36
37	1. Read the existing competitive intel.
38	2. Present a summary of current landscape:
39	```
40	EXISTING COMPETITIVE INTEL
41	Last updated {date} by /competitive-intel
42
43	Competitors analyzed: {N}
44	├── {Competitor 1} Threat: {level}
45	├── {Competitor 2} Threat: {level}
46	└── {Competitor 3} Threat: {level}
47
48	Primary gap: {one-line from frontmatter}
49
50	──────────────────────────────────────────────
51
52	What would you like to do?
53
54	1. Refresh with new web research
55	2. Add new competitors
56	3. Re-run gap analysis only
57	4. Full rebuild from scratch
58	```
59
60	3. Process the user's choice:
61	- Option 1 --> Re-search existing competitors for updated messaging, pricing, content
62	- Option 2 --> Identify new competitors, run teardown, merge into existing file
63	- Option 3 --> Use existing teardown data, re-run gap analysis with fresh eyes
64	- Option 4 --> Full process from scratch
65
66	4. Before overwriting, show what changed and ask for confirmation.
67
68	### If competitors.md DOES NOT EXIST --> Full Research Mode
69
70	Proceed to the full process below.
71
72	---
73
74	## The core job
75
76	Map who you're competing against, how they position themselves, where they're
77	strong, where they're weak, and where the gaps are. The output is a strategic
78	asset that positioning-angles and keyword-research build on.
79
80	---
81
82	## Mode selection
83
84	### Quick Scan (5 minutes)
85
86	When you just need to know who the competitors are. Identify 5-8 competitors,
87	capture their headline positioning, and note obvious gaps. Good for early
88	exploration.
89
90	### Deep Teardown (15-20 minutes)
91
92	Full analysis of 3-5 key competitors. Messaging, pricing, channels, content
93	strategy, SEO footprint. Use when preparing for positioning or launch.
94
95	### Gap Finder (10 minutes)
96
97	Start from the teardown data and focus exclusively on finding underexploited
98	territory. Use after a Deep Teardown or when competitors.md already exists.
99
100	---
101
102	## The competitive research process
103
104	### Step 1: Identify competitors
105
106	Three categories:
107
108	Direct competitors - solve the same problem for the same audience
109	- Same product category, same target market
110	- The ones your customers would name if asked "what else did you consider?"
111
112	Indirect competitors - solve the same problem differently
113	- Different approach, same outcome
114	- Includes DIY, hiring a person, using a different category of tool
115
116	Aspirational competitors - where you want to be
117	- Larger companies in adjacent spaces
118	- Brands whose positioning or execution you admire
119	- Not necessarily competitive, but instructive
120
121	How to find them:
122	1. Ask the user: "Who do you consider your top 3 competitors?"
123	2. If Exa available (`exa-search` / `company-research` / Exa MCP): search for "[product category] + [target market]"
124	3. Search for

People who liked this also viewed

6 picks

Type

competitive-intel

27stars5forks

View on GitHub

How to install competitive-intel?

moizibnyousaf/marketing-cli/competitive-intel

$npx -y skills add MoizIbnYousaf/marketing-cli --skill competitive-intel

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# /competitive-intel -- Know What You're Up Against
4
5	You can't differentiate if you don't know what you're differentiating FROM.
6	Most founders either ignore competitors entirely ("we have no competition") or
7	obsess over features without understanding messaging.
8
9	This skill maps the competitive landscape at the messaging level. Not feature
10	comparison tables - positioning, angles, language, channels, and gaps. The
11	output feeds directly into positioning-angles and keyword-research to find
12	white space.
13
14	No SaaS tools needed. Systematic web research.
15
16	---
17
18
19	## On Activation
20
21	1. Check if `brand/` directory exists in the project root.
22	2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `competitors.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
23	3. Apply any loaded brand context to enhance research quality - use existing audience and positioning data to focus the competitive scan.
24	4. If `brand/` does not exist, proceed without it - this skill works standalone.
25	5. Read `brand/landscape.md` if it exists - check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
26
27	---
28
29	## Iteration Detection
30
31	Before starting, check whether `./brand/competitors.md` already exists.
32
33	### If competitors.md EXISTS --> Update Mode
34
35	Do not start from scratch. Instead:
36
37	1. Read the existing competitive intel.
38	2. Present a summary of current landscape:
39	```
40	EXISTING COMPETITIVE INTEL
41	Last updated {date} by /competitive-intel
42
43	Competitors analyzed: {N}
44	├── {Competitor 1} Threat: {level}
45	├── {Competitor 2} Threat: {level}
46	└── {Competitor 3} Threat: {level}
47
48	Primary gap: {one-line from frontmatter}
49
50	──────────────────────────────────────────────
51
52	What would you like to do?
53
54	1. Refresh with new web research
55	2. Add new competitors
56	3. Re-run gap analysis only
57	4. Full rebuild from scratch
58	```
59
60	3. Process the user's choice:
61	- Option 1 --> Re-search existing competitors for updated messaging, pricing, content
62	- Option 2 --> Identify new competitors, run teardown, merge into existing file
63	- Option 3 --> Use existing teardown data, re-run gap analysis with fresh eyes
64	- Option 4 --> Full process from scratch
65
66	4. Before overwriting, show what changed and ask for confirmation.
67
68	### If competitors.md DOES NOT EXIST --> Full Research Mode
69
70	Proceed to the full process below.
71
72	---
73
74	## The core job
75
76	Map who you're competing against, how they position themselves, where they're
77	strong, where they're weak, and where the gaps are. The output is a strategic
78	asset that positioning-angles and keyword-research build on.
79
80	---
81
82	## Mode selection
83
84	### Quick Scan (5 minutes)
85
86	When you just need to know who the competitors are. Identify 5-8 competitors,
87	capture their headline positioning, and note obvious gaps. Good for early
88	exploration.
89
90	### Deep Teardown (15-20 minutes)
91
92	Full analysis of 3-5 key competitors. Messaging, pricing, channels, content
93	strategy, SEO footprint. Use when preparing for positioning or launch.
94
95	### Gap Finder (10 minutes)
96
97	Start from the teardown data and focus exclusively on finding underexploited
98	territory. Use after a Deep Teardown or when competitors.md already exists.
99
100	---
101
102	## The competitive research process
103
104	### Step 1: Identify competitors
105
106	Three categories:
107
108	Direct competitors - solve the same problem for the same audience
109	- Same product category, same target market
110	- The ones your customers would name if asked "what else did you consider?"
111
112	Indirect competitors - solve the same problem differently
113	- Different approach, same outcome
114	- Includes DIY, hiring a person, using a different category of tool
115
116	Aspirational competitors - where you want to be
117	- Larger companies in adjacent spaces
118	- Brands whose positioning or execution you admire
119	- Not necessarily competitive, but instructive
120
121	How to find them:
122	1. Ask the user: "Who do you consider your top 3 competitors?"
123	2. If Exa available (`exa-search` / `company-research` / Exa MCP): search for "[product category] + [target market]"
124	3. Search for

People who liked this also viewed

6 picks

Type