competitor-alternatives

Name: competitor-alternatives
Author: MoizIbnYousaf

27stars5forks

How to install competitor-alternatives?

moizibnyousaf/marketing-cli/competitor-alternatives

$npx -y skills add MoizIbnYousaf/marketing-cli --skill competitor-alternatives

Installs into the current project.

Summary

Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'al

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SKILL.md

1	# Competitor Alternatives Pages
2
3	## Purpose
4
5	People searching "[Competitor] alternatives" or "[Product] vs [Competitor]" have high purchase intent. They already know the category — they're choosing. This skill captures that traffic with structured comparison content that ranks and converts.
6
7	## On Activation
8
9	1. Read `brand/` directory: load `competitors.md`, `positioning.md`, `voice-profile.md`, `audience.md` if present.
10	2. Show what loaded:
11	```
12	Brand context loaded:
13	├── Competitors ✓/✗ ({N} competitors profiled)
14	├── Positioning ✓/✗ ("{primary angle}")
15	├── Voice Profile ✓/✗
16	└── Audience ✓/✗
17	```
18	3. If `competitors.md` is missing: suggest running `/competitive-intel` first, or ask user to provide competitor names, pricing, and key differentiators.
19	4. If `positioning.md` is missing: ask for the product's primary value prop and target audience.
20	5. Ask which competitors to create pages for (or "all" from competitors.md).
21	6. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
22
23	## Reads
24
25	- `brand/competitors.md` — Known competitors, their positioning, pricing, weaknesses
26	- `brand/positioning.md` — Your product's unique value props, differentiators, target audience
27	- `brand/voice-profile.md` — Tone for comparison copy
28	- `brand/audience.md` — Who is choosing between you and competitors
29
30	## Depends On
31
32	- `competitive-intel` — Should have competitor research completed first (not hard-blocked — can proceed with user-provided data)
33
34	## Workflow
35
36	### Step 1: Identify Comparison Queries
37
38	Pull from `competitors.md` and generate the full keyword set:
39
40	- `[competitor] alternatives` (highest volume)
41	- `[competitor] vs [your product]` (branded)
42	- `[your product] vs [competitor]` (branded reverse)
43	- `best [category] tools` (category)
44	- `[competitor] review` (review intent)
45	- `[competitor] pricing` (price-sensitive)
46
47	Prioritize by: search volume estimate > purchase intent > your win rate against that competitor.
48
49	### If Web Search Is Unavailable
50
51	Use data from brand/competitors.md if it exists. Ask the user directly for: competitor pricing, key strengths/weaknesses, and notable reviews or complaints they've seen. Note limitation: 'Competitor data is based on provided context, not live research. Verify current pricing and features before publishing.'
52
53	### Step 2: Research Each Competitor
54
55	For each competitor page, gather:
56
57	- Core product — What they actually do (one sentence)
58	- Pricing — Free tier, paid plans, enterprise
59	- Strengths — 3-5 genuine strengths (be honest, builds credibility)
60	- Weaknesses — 3-5 real weaknesses (factual, not snarky)
61	- Best for — Their ideal customer profile
62	- Not ideal for — Where they fall short (your opportunity)
63	- Key reviews — G2, Capterra, Reddit sentiment summary
64
65	### Step 3: Write the Comparison Page
66
67	Structure for each page:
68
69	```markdown
70	---
71	title: "[Competitor] vs [Your Product]: Honest Comparison [Year]"
72	description: "Comparing [Competitor] and [Your Product] on features, pricing, and ease of use. See which is right for your needs."
73	slug: /compare/[competitor]-vs-[your-product]
74	schema: ComparisonPage
75	---
76
77	## TL;DR
78
79	[2-3 sentence verdict. Be specific about WHO should pick which tool.]
80
81	## Quick Comparison
82
83	\| Feature \| [Your Product] \| [Competitor] \|
84	\|---------\|---------------\|--------------\|
85	\| [Feature 1] \| [Status/Detail] \| [Status/Detail] \|
86	\| [Feature 2] \| [Status/Detail] \| [Status/Detail] \|
87	\| Pricing starts at \| $X/mo \| $Y/mo \|
88	\| Free tier \| Yes/No \| Yes/No \|
89	\| Best for \| [Audience] \| [Audience] \|
90
91	## [Your Product] Overview
92	[2-3 paragraphs. Lead with your strong

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competitor-alternatives

27stars5forks

View on GitHub

How to install competitor-alternatives?

moizibnyousaf/marketing-cli/competitor-alternatives

$npx -y skills add MoizIbnYousaf/marketing-cli --skill competitor-alternatives

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Competitor Alternatives Pages
2
3	## Purpose
4
5	People searching "[Competitor] alternatives" or "[Product] vs [Competitor]" have high purchase intent. They already know the category — they're choosing. This skill captures that traffic with structured comparison content that ranks and converts.
6
7	## On Activation
8
9	1. Read `brand/` directory: load `competitors.md`, `positioning.md`, `voice-profile.md`, `audience.md` if present.
10	2. Show what loaded:
11	```
12	Brand context loaded:
13	├── Competitors ✓/✗ ({N} competitors profiled)
14	├── Positioning ✓/✗ ("{primary angle}")
15	├── Voice Profile ✓/✗
16	└── Audience ✓/✗
17	```
18	3. If `competitors.md` is missing: suggest running `/competitive-intel` first, or ask user to provide competitor names, pricing, and key differentiators.
19	4. If `positioning.md` is missing: ask for the product's primary value prop and target audience.
20	5. Ask which competitors to create pages for (or "all" from competitors.md).
21	6. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
22
23	## Reads
24
25	- `brand/competitors.md` — Known competitors, their positioning, pricing, weaknesses
26	- `brand/positioning.md` — Your product's unique value props, differentiators, target audience
27	- `brand/voice-profile.md` — Tone for comparison copy
28	- `brand/audience.md` — Who is choosing between you and competitors
29
30	## Depends On
31
32	- `competitive-intel` — Should have competitor research completed first (not hard-blocked — can proceed with user-provided data)
33
34	## Workflow
35
36	### Step 1: Identify Comparison Queries
37
38	Pull from `competitors.md` and generate the full keyword set:
39
40	- `[competitor] alternatives` (highest volume)
41	- `[competitor] vs [your product]` (branded)
42	- `[your product] vs [competitor]` (branded reverse)
43	- `best [category] tools` (category)
44	- `[competitor] review` (review intent)
45	- `[competitor] pricing` (price-sensitive)
46
47	Prioritize by: search volume estimate > purchase intent > your win rate against that competitor.
48
49	### If Web Search Is Unavailable
50
51	Use data from brand/competitors.md if it exists. Ask the user directly for: competitor pricing, key strengths/weaknesses, and notable reviews or complaints they've seen. Note limitation: 'Competitor data is based on provided context, not live research. Verify current pricing and features before publishing.'
52
53	### Step 2: Research Each Competitor
54
55	For each competitor page, gather:
56
57	- Core product — What they actually do (one sentence)
58	- Pricing — Free tier, paid plans, enterprise
59	- Strengths — 3-5 genuine strengths (be honest, builds credibility)
60	- Weaknesses — 3-5 real weaknesses (factual, not snarky)
61	- Best for — Their ideal customer profile
62	- Not ideal for — Where they fall short (your opportunity)
63	- Key reviews — G2, Capterra, Reddit sentiment summary
64
65	### Step 3: Write the Comparison Page
66
67	Structure for each page:
68
69	```markdown
70	---
71	title: "[Competitor] vs [Your Product]: Honest Comparison [Year]"
72	description: "Comparing [Competitor] and [Your Product] on features, pricing, and ease of use. See which is right for your needs."
73	slug: /compare/[competitor]-vs-[your-product]
74	schema: ComparisonPage
75	---
76
77	## TL;DR
78
79	[2-3 sentence verdict. Be specific about WHO should pick which tool.]
80
81	## Quick Comparison
82
83	\| Feature \| [Your Product] \| [Competitor] \|
84	\|---------\|---------------\|--------------\|
85	\| [Feature 1] \| [Status/Detail] \| [Status/Detail] \|
86	\| [Feature 2] \| [Status/Detail] \| [Status/Detail] \|
87	\| Pricing starts at \| $X/mo \| $Y/mo \|
88	\| Free tier \| Yes/No \| Yes/No \|
89	\| Best for \| [Audience] \| [Audience] \|
90
91	## [Your Product] Overview
92	[2-3 paragraphs. Lead with your strong

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6 picks

Type