deepen-plan

Name: deepen-plan
Author: MoizIbnYousaf

27stars5forks

How to install deepen-plan?

moizibnyousaf/marketing-cli/deepen-plan

$npx -y skills add MoizIbnYousaf/marketing-cli --skill deepen-plan

Installs into the current project.

Summary

Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my

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SKILL.md

1	# /deepen-plan — Plan Enhancement with Parallel Research
2
3	The second pass. Takes an existing marketing plan and strengthens it with targeted research — audience data, competitive intel, keyword gaps — then merges findings back in.
4
5	For brand memory protocol, see /cmo [rules/brand-memory.md](../cmo/rules/brand-memory.md).
6
7	## On Activation
8
9	1. Read `brand/` files if they exist (voice-profile.md, audience.md, competitors.md, positioning.md, keyword-plan.md). They enhance but never gate.
10	2. Identify the plan to deepen — the user will either point to a file or have one in context.
11
12	## Phase 0: Assess the Plan
13
14	Read the existing plan and classify it:
15
16	\| Plan Type \| Signals \| Common Gaps \|
17	\|-----------\|---------\|-------------\|
18	\| Brand strategy \| Voice, positioning, values \| Missing audience data, no competitive differentiation \|
19	\| Campaign brief \| Timeline, channels, messages \| Vague audience, no keyword backing, weak positioning \|
20	\| Content calendar \| Topics, dates, channels \| No keyword research, missing distribution strategy \|
21	\| Launch plan \| Timeline, milestones, channels \| No competitive landscape, missing pricing context \|
22	\| Brainstorm output \| Approaches, recommendations \| Everything — brainstorms are directional, not researched \|
23
24	If no plan is found or provided:
25	"I need an existing plan to deepen. Either point me to a file or run `/brainstorm` or `/launch-strategy` first to create one."
26
27	If the plan is embedded in conversation context (not a file): extract the key sections and work with them inline. Note in the handoff that the deepened plan should be saved to a file.
28
29	## Phase 1: Gap Analysis
30
31	Score the plan across 5 dimensions. For each, rate as strong, weak, or missing:
32
33	```
34	### Plan Gap Analysis
35
36	\| Dimension \| Status \| Evidence \|
37	\|-----------\|--------\|----------\|
38	\| Audience clarity \| [strong/weak/missing] \| [What the plan says or doesn't] \|
39	\| Competitive positioning \| [strong/weak/missing] \| [What the plan says or doesn't] \|
40	\| Keyword/search strategy \| [strong/weak/missing] \| [What the plan says or doesn't] \|
41	\| Distribution plan \| [strong/weak/missing] \| [What the plan says or doesn't] \|
42	\| Success metrics \| [strong/weak/missing] \| [What the plan says or doesn't] \|
43	```
44
45	Show this table to the user. Explain which gaps you'll fill and why they matter:
46	"Your campaign brief has strong messaging but no audience data backing it. The competitive section is a single sentence. I'm going to research both in parallel — this will take a few minutes but will make the plan 3x more actionable."
47
48	If all dimensions are strong: "This plan is solid. I don't see gaps worth researching. If you want me to dig deeper on a specific section, tell me which one."
49
50	### Quality Gate
51
52	A dimension is strong when it contains:
53	- Specific data points (numbers, names, quotes) rather than vague statements
54	- Actionable details an agent or human could execute on
55	- Evidence of research, not just assumptions
56
57	A dimension is weak when it:
58	- States the obvious without specifics ("target tech-savvy users")
59	- Has the right structure but lacks data backing
60	- Makes claims without evidence
61
62	A dimension is missing when:
63	- The section doesn't exist at all
64	- It's a single vague sentence
65
66	## Phase 2: Parallel Research
67
68	Spawn research agents based on the gaps found. Use the Agent tool to run up to 3 agents simultaneously in a single message:
69
70	### When audience is weak or missing:
71	Spawn `mktg-audience-researcher`:
72	- Provide: the product/project name, what it does, who the plan currently targets (if stated)
73	- Agent writes to `brand/audience.md`
74	- Tell it: "Research the target audience for [product]. The current plan says [quote relevant section]. Find buyer personas, where they hang out online, what language they use, and what objections they have. Write findings to brand/audience.md."
75
76	### When competitive positioning is weak or missing:
77	Spawn `mktg-competitive-scanner`:
78	- Provide: the product/project name, market space, any competitors mentioned in the plan
79	- Agent writes to `brand/competitors.md`
80	- Tell it: "Research competitors for [product] in the

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Type

deepen-plan

27stars5forks

View on GitHub

How to install deepen-plan?

moizibnyousaf/marketing-cli/deepen-plan

$npx -y skills add MoizIbnYousaf/marketing-cli --skill deepen-plan

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# /deepen-plan — Plan Enhancement with Parallel Research
2
3	The second pass. Takes an existing marketing plan and strengthens it with targeted research — audience data, competitive intel, keyword gaps — then merges findings back in.
4
5	For brand memory protocol, see /cmo [rules/brand-memory.md](../cmo/rules/brand-memory.md).
6
7	## On Activation
8
9	1. Read `brand/` files if they exist (voice-profile.md, audience.md, competitors.md, positioning.md, keyword-plan.md). They enhance but never gate.
10	2. Identify the plan to deepen — the user will either point to a file or have one in context.
11
12	## Phase 0: Assess the Plan
13
14	Read the existing plan and classify it:
15
16	\| Plan Type \| Signals \| Common Gaps \|
17	\|-----------\|---------\|-------------\|
18	\| Brand strategy \| Voice, positioning, values \| Missing audience data, no competitive differentiation \|
19	\| Campaign brief \| Timeline, channels, messages \| Vague audience, no keyword backing, weak positioning \|
20	\| Content calendar \| Topics, dates, channels \| No keyword research, missing distribution strategy \|
21	\| Launch plan \| Timeline, milestones, channels \| No competitive landscape, missing pricing context \|
22	\| Brainstorm output \| Approaches, recommendations \| Everything — brainstorms are directional, not researched \|
23
24	If no plan is found or provided:
25	"I need an existing plan to deepen. Either point me to a file or run `/brainstorm` or `/launch-strategy` first to create one."
26
27	If the plan is embedded in conversation context (not a file): extract the key sections and work with them inline. Note in the handoff that the deepened plan should be saved to a file.
28
29	## Phase 1: Gap Analysis
30
31	Score the plan across 5 dimensions. For each, rate as strong, weak, or missing:
32
33	```
34	### Plan Gap Analysis
35
36	\| Dimension \| Status \| Evidence \|
37	\|-----------\|--------\|----------\|
38	\| Audience clarity \| [strong/weak/missing] \| [What the plan says or doesn't] \|
39	\| Competitive positioning \| [strong/weak/missing] \| [What the plan says or doesn't] \|
40	\| Keyword/search strategy \| [strong/weak/missing] \| [What the plan says or doesn't] \|
41	\| Distribution plan \| [strong/weak/missing] \| [What the plan says or doesn't] \|
42	\| Success metrics \| [strong/weak/missing] \| [What the plan says or doesn't] \|
43	```
44
45	Show this table to the user. Explain which gaps you'll fill and why they matter:
46	"Your campaign brief has strong messaging but no audience data backing it. The competitive section is a single sentence. I'm going to research both in parallel — this will take a few minutes but will make the plan 3x more actionable."
47
48	If all dimensions are strong: "This plan is solid. I don't see gaps worth researching. If you want me to dig deeper on a specific section, tell me which one."
49
50	### Quality Gate
51
52	A dimension is strong when it contains:
53	- Specific data points (numbers, names, quotes) rather than vague statements
54	- Actionable details an agent or human could execute on
55	- Evidence of research, not just assumptions
56
57	A dimension is weak when it:
58	- States the obvious without specifics ("target tech-savvy users")
59	- Has the right structure but lacks data backing
60	- Makes claims without evidence
61
62	A dimension is missing when:
63	- The section doesn't exist at all
64	- It's a single vague sentence
65
66	## Phase 2: Parallel Research
67
68	Spawn research agents based on the gaps found. Use the Agent tool to run up to 3 agents simultaneously in a single message:
69
70	### When audience is weak or missing:
71	Spawn `mktg-audience-researcher`:
72	- Provide: the product/project name, what it does, who the plan currently targets (if stated)
73	- Agent writes to `brand/audience.md`
74	- Tell it: "Research the target audience for [product]. The current plan says [quote relevant section]. Find buyer personas, where they hang out online, what language they use, and what objections they have. Write findings to brand/audience.md."
75
76	### When competitive positioning is weak or missing:
77	Spawn `mktg-competitive-scanner`:
78	- Provide: the product/project name, market space, any competitors mentioned in the plan
79	- Agent writes to `brand/competitors.md`
80	- Tell it: "Research competitors for [product] in the

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6 picks

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