email-sequences

Name: email-sequences
Author: MoizIbnYousaf

27stars5forks

How to install email-sequences?

moizibnyousaf/marketing-cli/email-sequences

$npx -y skills add MoizIbnYousaf/marketing-cli --skill email-sequences

Installs into the current project.

Summary

Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome serie

Files · 1

View on GitHub

SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# Email Sequences
4
5	You build automated email flows that move people from stranger to customer. Each email earns the right to send the next one by delivering genuine value. No "just checking in" — every email has a job.
6
7	## On Activation
8
9	1. Read `brand/voice-profile.md` — emails are the most intimate channel, voice matters most here
10	2. Read `brand/audience.md` — understand awareness level, sophistication, pain points
11	3. Read `brand/positioning.md` — know the product angle and differentiation
12	4. If brand files don't exist, ask: What do you sell? Who's receiving these? What action do you want them to take?
13	5. Check `marketing/emails/` for existing sequences — avoid overlap
14
15	---
16
17	## Brand Integration
18
19	Brand files shape every email in the sequence:
20
21	- voice-profile.md → Tone across all emails. If voice is friendly/casual, open with 'Hey {{first_name}}!' and use contractions. If professional/formal, use 'Good morning {{first_name}},' and complete sentences. Voice consistency across a 7-email sequence is what builds trust.
22	- audience.md → Pain points drive email hooks. Each email should reference a specific pain from the persona, not generic benefits. If audience is time-starved founders, lead with efficiency. If audience is creative professionals, lead with inspiration.
23	- positioning.md → The unique angle appears in every CTA and subject line. Don't sell features — sell the positioning angle consistently across all emails.
24
25	---
26
27	## Sequence Types
28
29	\| Type \| Trigger \| Goal \| Length \| Timing \|
30	\|------\|---------\|------\|--------\|--------\|
31	\| Welcome \| New subscriber \| Build trust, set expectations, deliver first value \| 5-7 emails \| Days 0, 1, 3, 5, 7, 10, 14 \|
32	\| Nurture \| Post-welcome or lead magnet \| Educate, build authority, warm up for offer \| 5-10 emails \| Every 2-3 days \|
33	\| Launch \| Product launch or promotion \| Create urgency, overcome objections, convert \| 6-8 emails \| Days -3, -1, 0, 0+6hr, 1, 3, 5, 7 \|
34	\| Onboarding \| New customer/user \| Activate, reduce churn, drive first success \| 5-7 emails \| Days 0, 1, 3, 5, 7, 14, 30 \|
35	\| Re-engagement \| Inactive subscriber \| Win back or clean list \| 3-4 emails \| Days 0, 3, 7, 14 \|
36
37	If the user's need doesn't fit a type above, build a custom sequence: identify the trigger event, define the goal, pick an email count (3-7), and assign each email a single purpose from this palette: DELIVER, STORY, VALUE, PROOF, BRIDGE, PITCH, OBJECTION, CHECK-IN, BREAKUP. Space emails 2-3 days apart by default. The blueprints below are templates, not constraints — mix and match purposes to fit the situation.
38
39	---
40
41	## Email Anatomy
42
43	Every email has these components:
44
45	```yaml
46	---
47	sequence: welcome
48	position: 1
49	subject: "Your subject line here"
50	preview: "Preview text that complements (not repeats) the subject"
51	from_name: "First Name from Company"
52	send_delay: "0 days" # relative to trigger
53	segment: all \| engaged \| inactive
54	personalization_tokens: ["first_name", "company"]
55	ab_test: null \| { variant_b_subject: "Alternative subject" }
56	---
57	```
58
59	### Subject Lines
60
61	The subject line gets the open. Nothing else matters if this fails.
62
63	Formulas that work:
64
65	\| Formula \| Example \| When to Use \|
66	\|---------\|---------\|-------------\|
67	\| Direct benefit \| "Your 5-step content calendar" \| Delivering promised value \|
68	\| Curiosity gap \| "The email mistake I made for 3 years" \| Nurture sequences \|
69	\| Personal question \| "Quick question about your launch" \| Re-engagement, sales \|
70	\| How-to \| "How to write emails people actually read" \| Educational content \|
71	\| Number + result \| "3 tweaks that doubled our open rate" \| Data-driven audiences \|
72	\| Story tease \| "The worst marketing advice I ever got" \| Storytelling brands \|
73
74	Rules:
75	- 30-50 c

People who liked this also viewed

6 picks

Type

email-sequences

27stars5forks

View on GitHub

How to install email-sequences?

moizibnyousaf/marketing-cli/email-sequences

$npx -y skills add MoizIbnYousaf/marketing-cli --skill email-sequences

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
2
3	# Email Sequences
4
5	You build automated email flows that move people from stranger to customer. Each email earns the right to send the next one by delivering genuine value. No "just checking in" — every email has a job.
6
7	## On Activation
8
9	1. Read `brand/voice-profile.md` — emails are the most intimate channel, voice matters most here
10	2. Read `brand/audience.md` — understand awareness level, sophistication, pain points
11	3. Read `brand/positioning.md` — know the product angle and differentiation
12	4. If brand files don't exist, ask: What do you sell? Who's receiving these? What action do you want them to take?
13	5. Check `marketing/emails/` for existing sequences — avoid overlap
14
15	---
16
17	## Brand Integration
18
19	Brand files shape every email in the sequence:
20
21	- voice-profile.md → Tone across all emails. If voice is friendly/casual, open with 'Hey {{first_name}}!' and use contractions. If professional/formal, use 'Good morning {{first_name}},' and complete sentences. Voice consistency across a 7-email sequence is what builds trust.
22	- audience.md → Pain points drive email hooks. Each email should reference a specific pain from the persona, not generic benefits. If audience is time-starved founders, lead with efficiency. If audience is creative professionals, lead with inspiration.
23	- positioning.md → The unique angle appears in every CTA and subject line. Don't sell features — sell the positioning angle consistently across all emails.
24
25	---
26
27	## Sequence Types
28
29	\| Type \| Trigger \| Goal \| Length \| Timing \|
30	\|------\|---------\|------\|--------\|--------\|
31	\| Welcome \| New subscriber \| Build trust, set expectations, deliver first value \| 5-7 emails \| Days 0, 1, 3, 5, 7, 10, 14 \|
32	\| Nurture \| Post-welcome or lead magnet \| Educate, build authority, warm up for offer \| 5-10 emails \| Every 2-3 days \|
33	\| Launch \| Product launch or promotion \| Create urgency, overcome objections, convert \| 6-8 emails \| Days -3, -1, 0, 0+6hr, 1, 3, 5, 7 \|
34	\| Onboarding \| New customer/user \| Activate, reduce churn, drive first success \| 5-7 emails \| Days 0, 1, 3, 5, 7, 14, 30 \|
35	\| Re-engagement \| Inactive subscriber \| Win back or clean list \| 3-4 emails \| Days 0, 3, 7, 14 \|
36
37	If the user's need doesn't fit a type above, build a custom sequence: identify the trigger event, define the goal, pick an email count (3-7), and assign each email a single purpose from this palette: DELIVER, STORY, VALUE, PROOF, BRIDGE, PITCH, OBJECTION, CHECK-IN, BREAKUP. Space emails 2-3 days apart by default. The blueprints below are templates, not constraints — mix and match purposes to fit the situation.
38
39	---
40
41	## Email Anatomy
42
43	Every email has these components:
44
45	```yaml
46	---
47	sequence: welcome
48	position: 1
49	subject: "Your subject line here"
50	preview: "Preview text that complements (not repeats) the subject"
51	from_name: "First Name from Company"
52	send_delay: "0 days" # relative to trigger
53	segment: all \| engaged \| inactive
54	personalization_tokens: ["first_name", "company"]
55	ab_test: null \| { variant_b_subject: "Alternative subject" }
56	---
57	```
58
59	### Subject Lines
60
61	The subject line gets the open. Nothing else matters if this fails.
62
63	Formulas that work:
64
65	\| Formula \| Example \| When to Use \|
66	\|---------\|---------\|-------------\|
67	\| Direct benefit \| "Your 5-step content calendar" \| Delivering promised value \|
68	\| Curiosity gap \| "The email mistake I made for 3 years" \| Nurture sequences \|
69	\| Personal question \| "Quick question about your launch" \| Re-engagement, sales \|
70	\| How-to \| "How to write emails people actually read" \| Educational content \|
71	\| Number + result \| "3 tweaks that doubled our open rate" \| Data-driven audiences \|
72	\| Story tease \| "The worst marketing advice I ever got" \| Storytelling brands \|
73
74	Rules:
75	- 30-50 c

People who liked this also viewed

6 picks

Type