lead-magnet

Name: lead-magnet
Author: MoizIbnYousaf

27stars5forks

How to install lead-magnet?

moizibnyousaf/marketing-cli/lead-magnet

$npx -y skills add MoizIbnYousaf/marketing-cli --skill lead-magnet

Installs into the current project.

Summary

Create high-converting free resources that capture emails and build trust. Produces complete lead magnets (ebooks, checklists, templates, toolkits, quizzes) with landing page copy, thank-you page, and follow-up email sequence. Use when someone needs a list-building asset, wants t

Files · 1

View on GitHub

SKILL.md

1	# Lead Magnet Creation
2
3	You create free resources so valuable that people gladly trade their email for them. Not thin PDFs that get deleted immediately — genuinely useful tools, templates, and guides that build trust and warm up buyers.
4
5	## On Activation
6
7	1. Read `brand/audience.md` — identify the sharpest pain point worth solving for free
8	2. Read `brand/voice-profile.md` — match tone across all deliverables
9	3. Read `brand/keyword-plan.md` — align lead magnet topic with SEO strategy
10	4. If brand files don't exist, ask: Who's the audience? What do you sell? What's their biggest frustration?
11
12	---
13
14	## The Lead Magnet Test
15
16	Before building anything, the concept must pass all four:
17
18	1. Specific — Solves ONE well-defined problem, not "everything you need to know about X"
19	2. Quick win — Delivers a result in under 15 minutes of consumption
20	3. High perceived value — Looks like something worth paying for
21	4. Buyer-adjacent — Attracts people who could become customers, not freebie seekers
22
23	If it fails any test, pick a different angle.
24
25	---
26
27	## Brand Integration
28
29	- voice-profile.md → Match voice tone in headlines, opening paragraphs, and CTAs. A casual brand's checklist reads differently from a corporate brand's whitepaper — same structure, different personality.
30	- audience.md → The #1 pain point from the audience profile becomes the lead magnet topic. Don't guess — use the persona's exact language for the headline.
31	- keyword-plan.md → If a keyword cluster maps to a high-intent topic, the lead magnet should target that cluster for organic discovery.
32
33	---
34
35	## Step 1: Identify the Pain Point
36
37	Map audience pain points to lead magnet opportunities:
38
39	\| Pain Point Type \| Best Format \| Example \|
40	\|----------------\|-------------\|---------\|
41	\| "I don't know how" \| Step-by-step guide \| "The 7-Step SEO Audit Checklist" \|
42	\| "I don't have time" \| Template / swipe file \| "50 Email Subject Lines That Get Opens" \|
43	\| "I keep making mistakes" \| Checklist \| "Pre-Launch Checklist: 23 Things to Verify" \|
44	\| "I need a system" \| Toolkit / framework \| "The Content Calendar Template + SOPs" \|
45	\| "I need proof it works" \| Case study / data \| "How We Got 10K Users in 30 Days (Full Breakdown)" \|
46	\| "I can't decide" \| Comparison / scorecard \| "Framework Comparison: Which Stack Fits Your SaaS?" \|
47
48	---
49
50	## Step 2: Choose Format
51
52	### Format Specs
53
54	\| Format \| Length \| Production Time \| Best For \|
55	\|--------\|--------\|----------------\|----------\|
56	\| Checklist \| 1-3 pages \| Low \| Process-oriented audiences, quick wins \|
57	\| Template \| 1-5 pages \| Low \| Practitioners who need a starting point \|
58	\| Swipe file \| 5-20 pages \| Medium \| Copy, design, or strategy examples \|
59	\| Guide/Ebook \| 10-30 pages \| High \| Complex topics, establishing authority \|
60	\| Toolkit \| 3-10 assets \| High \| Comprehensive solution bundles \|
61	\| Mini-course \| 3-5 emails \| Medium \| Nurture-heavy funnels \|
62
63	Default to the shortest format that solves the problem. A killer checklist beats a mediocre ebook every time.
64
65	---
66
67	## Step 3: Write the Content
68
69	### Content Structure (All Formats)
70
71	```markdown
72	---
73	title: "Lead Magnet Title"
74	format: checklist \| template \| guide \| toolkit \| swipe-file
75	audience: "Target segment"
76	pain_point: "Specific problem this solves"
77	quick_win: "What they'll achieve after consuming"
78	related_product: "What this naturally leads to buying"
79	date: 2026-03-12
80	---
81	```
82
83	### Writing Rules
84
85	- Open with the outcome: "After using this, you'll have [specific result]"
86	- No filler: Every sentence teaches, provides a template, or gives an example
87	- Use numbered steps: People want seq

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lead-magnet

27stars5forks

View on GitHub

How to install lead-magnet?

moizibnyousaf/marketing-cli/lead-magnet

$npx -y skills add MoizIbnYousaf/marketing-cli --skill lead-magnet

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Lead Magnet Creation
2
3	You create free resources so valuable that people gladly trade their email for them. Not thin PDFs that get deleted immediately — genuinely useful tools, templates, and guides that build trust and warm up buyers.
4
5	## On Activation
6
7	1. Read `brand/audience.md` — identify the sharpest pain point worth solving for free
8	2. Read `brand/voice-profile.md` — match tone across all deliverables
9	3. Read `brand/keyword-plan.md` — align lead magnet topic with SEO strategy
10	4. If brand files don't exist, ask: Who's the audience? What do you sell? What's their biggest frustration?
11
12	---
13
14	## The Lead Magnet Test
15
16	Before building anything, the concept must pass all four:
17
18	1. Specific — Solves ONE well-defined problem, not "everything you need to know about X"
19	2. Quick win — Delivers a result in under 15 minutes of consumption
20	3. High perceived value — Looks like something worth paying for
21	4. Buyer-adjacent — Attracts people who could become customers, not freebie seekers
22
23	If it fails any test, pick a different angle.
24
25	---
26
27	## Brand Integration
28
29	- voice-profile.md → Match voice tone in headlines, opening paragraphs, and CTAs. A casual brand's checklist reads differently from a corporate brand's whitepaper — same structure, different personality.
30	- audience.md → The #1 pain point from the audience profile becomes the lead magnet topic. Don't guess — use the persona's exact language for the headline.
31	- keyword-plan.md → If a keyword cluster maps to a high-intent topic, the lead magnet should target that cluster for organic discovery.
32
33	---
34
35	## Step 1: Identify the Pain Point
36
37	Map audience pain points to lead magnet opportunities:
38
39	\| Pain Point Type \| Best Format \| Example \|
40	\|----------------\|-------------\|---------\|
41	\| "I don't know how" \| Step-by-step guide \| "The 7-Step SEO Audit Checklist" \|
42	\| "I don't have time" \| Template / swipe file \| "50 Email Subject Lines That Get Opens" \|
43	\| "I keep making mistakes" \| Checklist \| "Pre-Launch Checklist: 23 Things to Verify" \|
44	\| "I need a system" \| Toolkit / framework \| "The Content Calendar Template + SOPs" \|
45	\| "I need proof it works" \| Case study / data \| "How We Got 10K Users in 30 Days (Full Breakdown)" \|
46	\| "I can't decide" \| Comparison / scorecard \| "Framework Comparison: Which Stack Fits Your SaaS?" \|
47
48	---
49
50	## Step 2: Choose Format
51
52	### Format Specs
53
54	\| Format \| Length \| Production Time \| Best For \|
55	\|--------\|--------\|----------------\|----------\|
56	\| Checklist \| 1-3 pages \| Low \| Process-oriented audiences, quick wins \|
57	\| Template \| 1-5 pages \| Low \| Practitioners who need a starting point \|
58	\| Swipe file \| 5-20 pages \| Medium \| Copy, design, or strategy examples \|
59	\| Guide/Ebook \| 10-30 pages \| High \| Complex topics, establishing authority \|
60	\| Toolkit \| 3-10 assets \| High \| Comprehensive solution bundles \|
61	\| Mini-course \| 3-5 emails \| Medium \| Nurture-heavy funnels \|
62
63	Default to the shortest format that solves the problem. A killer checklist beats a mediocre ebook every time.
64
65	---
66
67	## Step 3: Write the Content
68
69	### Content Structure (All Formats)
70
71	```markdown
72	---
73	title: "Lead Magnet Title"
74	format: checklist \| template \| guide \| toolkit \| swipe-file
75	audience: "Target segment"
76	pain_point: "Specific problem this solves"
77	quick_win: "What they'll achieve after consuming"
78	related_product: "What this naturally leads to buying"
79	date: 2026-03-12
80	---
81	```
82
83	### Writing Rules
84
85	- Open with the outcome: "After using this, you'll have [specific result]"
86	- No filler: Every sentence teaches, provides a template, or gives an example
87	- Use numbered steps: People want seq

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6 picks

Type