marketing-psychology

Name: marketing-psychology
Author: MoizIbnYousaf

27stars5forks

How to install marketing-psychology?

moizibnyousaf/marketing-cli/marketing-psychology

$npx -y skills add MoizIbnYousaf/marketing-cli --skill marketing-psychology

Installs into the current project.

Summary

Knowledge skill that applies behavioral psychology and persuasion principles to any marketing asset. Covers Cialdini's 6 principles, cognitive biases, and ethical persuasion frameworks. This skill is invoked BY other skills to enhance their output. Use it whenever copy needs more

Files · 1

View on GitHub

SKILL.md

1	# Marketing Psychology
2
3	## Purpose
4
5	This is a KNOWLEDGE skill. It does not produce standalone deliverables. Instead, it enhances any marketing asset — landing pages, emails, ads, CTAs, pricing pages, onboarding flows — by applying behavioral psychology principles that increase persuasion and conversion.
6
7	When another skill produces copy or UX, this skill provides the psychological layer: why certain framings work, which biases to apply, and specific before/after rewrites grounded in research.
8
9	## No Reads/Writes
10
11	This skill is pure reference. It reads no brand files and writes no outputs. It is applied ON TOP of other skills' work.
12
13	## Brand Context Enhancement
14
15	While this skill reads no files itself, the calling skill should provide brand context when available:
16
17	- audience.md -> Knowing the audience helps select the right social proof type (peer testimonials for B2B, user statistics for consumer), the right authority signals (industry certifications for enterprise, founder story for indie), and the right scarcity framing (launch pricing for startups, seat limits for teams).
18	- voice-profile.md -> Brand voice affects HOW principles are applied. A playful brand uses conversational loss aversion ("Don't miss out on..."). A professional brand uses data-driven framing ("Companies without X lose an average of...").
19	- positioning.md -> Premium positioning supports authority and anchoring. Challenger positioning supports liking and social proof from peers.
20
21	When calling this skill, pass relevant brand context so principles are applied in voice, not generically.
22
23	## Workflow
24
25	### Step 1: Identify the Asset Type
26
27	Determine what marketing asset is being optimized:
28
29	- Landing page (hero, body, CTA)
30	- Email (subject, body, CTA)
31	- Ad copy (headline, description, creative)
32	- Pricing page (tiers, anchoring, CTA)
33	- Onboarding flow (screens, copy, nudges)
34	- Social post (hook, body, CTA)
35	- Cancel flow (retention, objection handling)
36	- Sales page (long-form persuasion)
37
38	### Step 2: Select Applicable Principles
39
40	Not every principle applies to every asset. Match principles to context. Use the Application Matrix below for quick selection.
41
42	### Step 3: Consider B2B vs B2C Differences
43
44	\| Principle \| B2B Emphasis \| B2C Emphasis \|
45	\|-----------\|-------------\|-------------\|
46	\| Social proof \| Case studies, logos, ROI metrics \| User counts, ratings, peer testimonials \|
47	\| Authority \| Industry certifications, compliance \| Celebrity endorsements, media features \|
48	\| Scarcity \| Limited pilot spots, implementation slots \| Limited stock, countdown timers \|
49	\| Loss aversion \| Revenue at risk, competitive disadvantage \| Missing out on experiences, wasted time \|
50	\| Anchoring \| ROI comparison, cost of inaction \| Was/now pricing, competitor comparison \|
51
52	For real-world case studies of each principle in action: See [references/case-studies.md](references/case-studies.md) — 11 examples from companies like HubSpot, Netflix, Stripe, Duolingo, and Superhuman showing how principles translate to specific implementations.
53
54	## How to Use This Skill
55
56	This is a knowledge skill — it enhances other skills' output rather than producing standalone deliverables.
57
58	Invocation pattern: When another skill produces copy or UX, ask: "Apply marketing psychology principles to this asset." This skill audits the output and suggests principle-specific rewrites.
59
60	Example: After /direct-response-copy produces a landing page, apply this skill to audit the hero for anchoring, the CTA for scarcity, and the testimonials for social proof.
61
62	## Cialdini's 6 Principles of Persuasion
63
64	### 1. Reciprocity
65
66	People feel obligated to return favors. Give value first, ask second.
67
68	Application:
69	- Free

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marketing-psychology

27stars5forks

View on GitHub

How to install marketing-psychology?

moizibnyousaf/marketing-cli/marketing-psychology

$npx -y skills add MoizIbnYousaf/marketing-cli --skill marketing-psychology

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Marketing Psychology
2
3	## Purpose
4
5	This is a KNOWLEDGE skill. It does not produce standalone deliverables. Instead, it enhances any marketing asset — landing pages, emails, ads, CTAs, pricing pages, onboarding flows — by applying behavioral psychology principles that increase persuasion and conversion.
6
7	When another skill produces copy or UX, this skill provides the psychological layer: why certain framings work, which biases to apply, and specific before/after rewrites grounded in research.
8
9	## No Reads/Writes
10
11	This skill is pure reference. It reads no brand files and writes no outputs. It is applied ON TOP of other skills' work.
12
13	## Brand Context Enhancement
14
15	While this skill reads no files itself, the calling skill should provide brand context when available:
16
17	- audience.md -> Knowing the audience helps select the right social proof type (peer testimonials for B2B, user statistics for consumer), the right authority signals (industry certifications for enterprise, founder story for indie), and the right scarcity framing (launch pricing for startups, seat limits for teams).
18	- voice-profile.md -> Brand voice affects HOW principles are applied. A playful brand uses conversational loss aversion ("Don't miss out on..."). A professional brand uses data-driven framing ("Companies without X lose an average of...").
19	- positioning.md -> Premium positioning supports authority and anchoring. Challenger positioning supports liking and social proof from peers.
20
21	When calling this skill, pass relevant brand context so principles are applied in voice, not generically.
22
23	## Workflow
24
25	### Step 1: Identify the Asset Type
26
27	Determine what marketing asset is being optimized:
28
29	- Landing page (hero, body, CTA)
30	- Email (subject, body, CTA)
31	- Ad copy (headline, description, creative)
32	- Pricing page (tiers, anchoring, CTA)
33	- Onboarding flow (screens, copy, nudges)
34	- Social post (hook, body, CTA)
35	- Cancel flow (retention, objection handling)
36	- Sales page (long-form persuasion)
37
38	### Step 2: Select Applicable Principles
39
40	Not every principle applies to every asset. Match principles to context. Use the Application Matrix below for quick selection.
41
42	### Step 3: Consider B2B vs B2C Differences
43
44	\| Principle \| B2B Emphasis \| B2C Emphasis \|
45	\|-----------\|-------------\|-------------\|
46	\| Social proof \| Case studies, logos, ROI metrics \| User counts, ratings, peer testimonials \|
47	\| Authority \| Industry certifications, compliance \| Celebrity endorsements, media features \|
48	\| Scarcity \| Limited pilot spots, implementation slots \| Limited stock, countdown timers \|
49	\| Loss aversion \| Revenue at risk, competitive disadvantage \| Missing out on experiences, wasted time \|
50	\| Anchoring \| ROI comparison, cost of inaction \| Was/now pricing, competitor comparison \|
51
52	For real-world case studies of each principle in action: See [references/case-studies.md](references/case-studies.md) — 11 examples from companies like HubSpot, Netflix, Stripe, Duolingo, and Superhuman showing how principles translate to specific implementations.
53
54	## How to Use This Skill
55
56	This is a knowledge skill — it enhances other skills' output rather than producing standalone deliverables.
57
58	Invocation pattern: When another skill produces copy or UX, ask: "Apply marketing psychology principles to this asset." This skill audits the output and suggests principle-specific rewrites.
59
60	Example: After /direct-response-copy produces a landing page, apply this skill to audit the hero for anchoring, the CTA for scarcity, and the testimonials for social proof.
61
62	## Cialdini's 6 Principles of Persuasion
63
64	### 1. Reciprocity
65
66	People feel obligated to return favors. Give value first, ask second.
67
68	Application:
69	- Free

People who liked this also viewed

6 picks

Type