off-page-seo
starsforks
How to install off-page-seo?
moizibnyousaf/marketing-cli/off-page-seo
$npx -y skills add MoizIbnYousaf/marketing-cli --skill off-page-seoBacklink + distribution checklist that expands a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'backlinks', 'off-page SEO', 'directory submissions', 'guest posts', 'outreach targets', 'link building', 'submit to directories', 'get listed in
SKILL.md
| 1 | # Off-Page SEO |
| 2 | |
| 3 | On-page work caps out around DR + 20 in achievable KD targets. Off-page work expands that ceiling. This skill generates a prioritized backlink target list across three lanes — directories, listicles, guest posts — and a starter-stack checklist of universal SaaS submission flows. **It does not submit anything.** The user (or the user's outreach team) does the actual submission. |
| 4 | |
| 5 | The off-page half of the SEO operation. Pairs with `seo-machine` (on-page programmatic sprint) — ship pages with seo-machine, queue outreach with this skill, run them in parallel. |
| 6 | |
| 7 | ## On Activation |
| 8 | |
| 9 | 1. Load brand context: `positioning.md`, `competitors.md`, `audience.md`, `voice-profile.md`. Missing files are fine. |
| 10 | 2. Surface what loaded: |
| 11 | ``` |
| 12 | Brand context loaded: |
| 13 | ├── Positioning ✓/✗ (drives outreach angle + value-add framing) |
| 14 | ├── Competitors ✓/✗ (target list source — Recipe F runs on them) |
| 15 | ├── Audience ✓/✗ (selects niche-specific directories + communities) |
| 16 | └── Voice Profile ✓/✗ (shapes outreach email tone if user chains into cold-email) |
| 17 | ``` |
| 18 | 3. If `competitors.md` is missing, prompt the user for 3-7 direct competitors before running Recipe F (the researched-target-list recipe needs competitor domains as input). |
| 19 | 4. Check for `.seo/backlink-targets.json` in the current project. If present, this is a re-run — show the user the existing target counts and ask whether to refresh or just present the existing list. |
| 20 | |
| 21 | ## When to use vs adjacent skills |
| 22 | |
| 23 | | Skill | When | When NOT | |
| 24 | |---|---|---| |
| 25 | | `off-page-seo` (this) | Building a prioritized backlink target list + universal starter-stack checklist | Doing actual outreach (use `cold-email` for that) | |
| 26 | | `seo-machine` | On-page programmatic sprint (alternatives, comparison, use-case pages) | Off-page work — this skill | |
| 27 | | `seo-audit` | Diagnosing on-site technical issues | Building backlink target lists | |
| 28 | | `cold-email` (in direct-response-copy) | Writing the outreach emails after target list exists | Generating the target list itself | |
| 29 | | `startup-launcher` | Launch-day platform submissions (Product Hunt, BetaList, etc.) | Ongoing backlink work post-launch | |
| 30 | |
| 31 | ## The Starter Stack (universal SaaS submission flow) |
| 32 | |
| 33 | Every new site should be submitted to these by week 4. Most are free; all are worth a one-time submission. This is the **mechanical work** — checklist, not creative. |
| 34 | |
| 35 | ### Directories (submit and check off) |
| 36 | |
| 37 | | Directory | DR (approx) | Notes | |
| 38 | |---|---|---| |
| 39 | | **Product Hunt** | 90+ | Single biggest launch-day backlink + traffic source. Coordinate with `startup-launcher`. | |
| 40 | | **G2** | 88+ | Becomes a destination for "[brand] reviews" searches; needs screenshot + verification email. | |
| 41 | | **Capterra / GetApp / Software Advice** | 80+ | Gartner Digital Markets — same submission flow across all three. | |
| 42 | | **SaaSHub** | 65+ | Quick win, free. | |
| 43 | | **AlternativeTo** | 80+ | List as alternative to top 5 competitors. Required free submission. | |
| 44 | | **BetaList** | 70+ | Only if pre-launch or recently launched. | |
| 45 | | **Indie Hackers** | 75+ | Products section. Founder-friendly community. | |
| 46 | | **TopAlternatives.com / SimilarSiteSearch / Slant.co** | 50–65 | Niche but cumulatively useful. | |
| 47 | | **Crunchbase** | 92+ | Even free profile gets DR pass-through. | |
| 48 | |
| 49 | ### Community surfaces (selective) |
| 50 | |
| 51 | | Surface | When to engage | Hard rule | |
| 52 | |---|---|---| |
| 53 | | **Niche subreddits** | Find via Exa search "site:reddit.com [audience] [problem]" or Ahrefs site-explorer on reddit.com for your keywords | Engage genuinely for 2+ weeks before mentioning the product. Never just post a link. | |
| 54 | | **Slack/Discord communities** | For your audience persona | Join 3-5, contribute substantively for 2 weeks before mentioning. | |
| 55 | | **Hacker News** | For technical products | Show HN posts can drive enormous traffic spikes — require a real launch story, not "we built another SaaS." | |
| 56 | |
| 57 | ### Founde |
People who liked this also viewed
6 picksType
- seo-auditWhen the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tagSkillsJul 2026
- copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user sSkillsJul 2026
- marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,'SkillsJul 2026
- content-strategyWhen the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "conSkillsJul 2026
- programmatic-seoWhen the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pSkillsJul 2026
- marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing stratSkillsJul 2026
