page-cro

Name: page-cro
Author: MoizIbnYousaf

27stars5forks

How to install page-cro?

moizibnyousaf/marketing-cli/page-cro

$npx -y skills add MoizIbnYousaf/marketing-cli --skill page-cro

Installs into the current project.

Summary

Audits existing landing pages for conversion rate optimization. Scores hero section, CTA placement, social proof, objection handling, and form friction on a 1-10 scale. Use when someone says 'audit my landing page', 'improve conversions', 'why isn't my page converting', 'CRO audi

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SKILL.md

1	# Page CRO (Conversion Rate Optimization)
2
3	## Purpose
4
5	Take any landing page and audit it for conversion leaks. Score each element, prioritize fixes by impact, and provide ready-to-implement copy and layout changes. No vague advice — specific rewrites and structural fixes.
6
7	## Reads
8
9	- `brand/audience.md` — Target personas, pain points, buying triggers
10	- `brand/positioning.md` — Value props, differentiators, proof points
11	- `brand/voice-profile.md` — Brand voice for copy rewrites
12
13	## Brand Integration
14
15	- audience.md — Scoring thresholds shift by persona. A developer audience tolerates minimal social proof; a non-technical buyer needs more hand-holding. Pain points from audience.md inform which objections the page should address — unaddressed objections are the most common conversion killer.
16	- positioning.md — Every copy rewrite must reinforce the positioning angle. If the brand differentiates on speed, the hero rewrite should lead with speed. Proof points from positioning.md become the social proof recommendations.
17	- voice-profile.md — All before/after copy rewrites match the brand voice. A playful brand gets different CTA copy than a professional brand.
18
19	## Workflow
20
21	### Step 1: Capture the Page
22
23	Get the page content. Try these in order:
24	1. User provides URL — Use WebFetch or browser tool to get the rendered page
25	2. User provides HTML/markdown — Work with what's given
26	3. User describes the page — Ask for the actual page content before auditing; descriptions alone produce weak audits
27
28	If the page is behind authentication, ask the user to paste the HTML or provide screenshots.
29
30	Extract and map:
31	- Hero section (headline, subheadline, CTA)
32	- Navigation and header
33	- Each content section in scroll order
34	- All CTAs (primary, secondary, inline)
35	- Social proof elements (testimonials, logos, stats)
36	- Forms and their fields
37	- Footer and secondary navigation
38	- Page load performance indicators
39
40	### Step 2: Run the Audit
41
42	Score each element 1-10 with specific reasoning.
43
44	#### Hero Section Audit
45
46	\| Check \| What to look for \|
47	\|-------\|-----------------\|
48	\| Headline clarity \| Does it pass the 5-second test? Can a stranger understand what you do? \|
49	\| Specificity \| Numbers, outcomes, timeframes > vague claims \|
50	\| Subheadline \| Expands on HOW, not just restates the headline \|
51	\| Hero CTA \| Single, clear, action-oriented. Not "Submit" or "Learn More" \|
52	\| Visual \| Supports the message, not decorative stock photos \|
53	\| Above-fold completeness \| Headline + value prop + CTA + credibility signal all visible without scrolling \|
54
55	5-Second Test: If someone sees only the above-fold content for 5 seconds, can they answer:
56	1. What does this product do?
57	2. Who is it for?
58	3. Why should I care?
59	4. What do I do next?
60
61	#### CTA Audit
62
63	\| Check \| What to look for \|
64	\|-------\|-----------------\|
65	\| Primary CTA count \| One primary action per page. Multiple = decision paralysis \|
66	\| CTA copy \| Action verb + outcome. "Start free trial" > "Sign up" > "Submit" \|
67	\| CTA contrast \| Visually dominant, not competing with other elements \|
68	\| CTA frequency \| Appears after every major content section \|
69	\| CTA anxiety reducers \| "No credit card required", "Cancel anytime", "2-minute setup" \|
70	\| Secondary CTA \| Lower-commitment alternative for not-ready visitors \|
71
72	#### Social Proof Audit
73
74	\| Check \| What to look for \|
75	\|-------\|-----------------\|
76	\| Testimonial specificity \| Named person + role + company + specific result > anonymous quote \|
77	\| Logo bar \| Recognizable brands, 5-8 logos, "Trusted by" framing \|
78	\| Stats \| Specific numbers ("12,847 teams" not "thousands of teams") \|
79	\| Case studies \| At least one detailed success story linked \|
80	\| Review scores \| G2, Capterra, Product Hunt badges if applicable \|
81	\| Placement \| Social proof appears before the main CTA, not buried at bottom \|
82
83	#### Objection Handling Audit
84
85	\| Check \| What to look for \|
86	\|-------\|-----------------\|
87	\| Price objection \| ROI framing, comparison anchoring, money-back guarantee \|
88	\| Trust objection \| Security badges, compliance logos, data handling statement \|
89	\| Effort objection \| "Setup in 5 minutes", migration assistance, onboarding help \|
90	\| Switching objection \| Import tools, comparison with current solution \|
91	\| FAQ section

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page-cro

27stars5forks

View on GitHub

How to install page-cro?

moizibnyousaf/marketing-cli/page-cro

$npx -y skills add MoizIbnYousaf/marketing-cli --skill page-cro

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Page CRO (Conversion Rate Optimization)
2
3	## Purpose
4
5	Take any landing page and audit it for conversion leaks. Score each element, prioritize fixes by impact, and provide ready-to-implement copy and layout changes. No vague advice — specific rewrites and structural fixes.
6
7	## Reads
8
9	- `brand/audience.md` — Target personas, pain points, buying triggers
10	- `brand/positioning.md` — Value props, differentiators, proof points
11	- `brand/voice-profile.md` — Brand voice for copy rewrites
12
13	## Brand Integration
14
15	- audience.md — Scoring thresholds shift by persona. A developer audience tolerates minimal social proof; a non-technical buyer needs more hand-holding. Pain points from audience.md inform which objections the page should address — unaddressed objections are the most common conversion killer.
16	- positioning.md — Every copy rewrite must reinforce the positioning angle. If the brand differentiates on speed, the hero rewrite should lead with speed. Proof points from positioning.md become the social proof recommendations.
17	- voice-profile.md — All before/after copy rewrites match the brand voice. A playful brand gets different CTA copy than a professional brand.
18
19	## Workflow
20
21	### Step 1: Capture the Page
22
23	Get the page content. Try these in order:
24	1. User provides URL — Use WebFetch or browser tool to get the rendered page
25	2. User provides HTML/markdown — Work with what's given
26	3. User describes the page — Ask for the actual page content before auditing; descriptions alone produce weak audits
27
28	If the page is behind authentication, ask the user to paste the HTML or provide screenshots.
29
30	Extract and map:
31	- Hero section (headline, subheadline, CTA)
32	- Navigation and header
33	- Each content section in scroll order
34	- All CTAs (primary, secondary, inline)
35	- Social proof elements (testimonials, logos, stats)
36	- Forms and their fields
37	- Footer and secondary navigation
38	- Page load performance indicators
39
40	### Step 2: Run the Audit
41
42	Score each element 1-10 with specific reasoning.
43
44	#### Hero Section Audit
45
46	\| Check \| What to look for \|
47	\|-------\|-----------------\|
48	\| Headline clarity \| Does it pass the 5-second test? Can a stranger understand what you do? \|
49	\| Specificity \| Numbers, outcomes, timeframes > vague claims \|
50	\| Subheadline \| Expands on HOW, not just restates the headline \|
51	\| Hero CTA \| Single, clear, action-oriented. Not "Submit" or "Learn More" \|
52	\| Visual \| Supports the message, not decorative stock photos \|
53	\| Above-fold completeness \| Headline + value prop + CTA + credibility signal all visible without scrolling \|
54
55	5-Second Test: If someone sees only the above-fold content for 5 seconds, can they answer:
56	1. What does this product do?
57	2. Who is it for?
58	3. Why should I care?
59	4. What do I do next?
60
61	#### CTA Audit
62
63	\| Check \| What to look for \|
64	\|-------\|-----------------\|
65	\| Primary CTA count \| One primary action per page. Multiple = decision paralysis \|
66	\| CTA copy \| Action verb + outcome. "Start free trial" > "Sign up" > "Submit" \|
67	\| CTA contrast \| Visually dominant, not competing with other elements \|
68	\| CTA frequency \| Appears after every major content section \|
69	\| CTA anxiety reducers \| "No credit card required", "Cancel anytime", "2-minute setup" \|
70	\| Secondary CTA \| Lower-commitment alternative for not-ready visitors \|
71
72	#### Social Proof Audit
73
74	\| Check \| What to look for \|
75	\|-------\|-----------------\|
76	\| Testimonial specificity \| Named person + role + company + specific result > anonymous quote \|
77	\| Logo bar \| Recognizable brands, 5-8 logos, "Trusted by" framing \|
78	\| Stats \| Specific numbers ("12,847 teams" not "thousands of teams") \|
79	\| Case studies \| At least one detailed success story linked \|
80	\| Review scores \| G2, Capterra, Product Hunt badges if applicable \|
81	\| Placement \| Social proof appears before the main CTA, not buried at bottom \|
82
83	#### Objection Handling Audit
84
85	\| Check \| What to look for \|
86	\|-------\|-----------------\|
87	\| Price objection \| ROI framing, comparison anchoring, money-back guarantee \|
88	\| Trust objection \| Security badges, compliance logos, data handling statement \|
89	\| Effort objection \| "Setup in 5 minutes", migration assistance, onboarding help \|
90	\| Switching objection \| Import tools, comparison with current solution \|
91	\| FAQ section

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Type