positioning-angles

Name: positioning-angles
Author: MoizIbnYousaf

27stars5forks

How to install positioning-angles?

moizibnyousaf/marketing-cli/positioning-angles

$npx -y skills add MoizIbnYousaf/marketing-cli --skill positioning-angles

Installs into the current project.

Summary

Find the angle that makes something sell. Use this skill whenever the user mentions positioning, angles, differentiation, unique selling proposition, 'how do I stand out', 'what makes us different', value proposition, messaging framework, or 'find the hook'. Also trigger when cop

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SKILL.md

1	## On Activation
2
3	1. Check if `brand/` directory exists in the project root.
4	2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
5	3. Apply any loaded brand context to enhance output quality.
6	4. If `brand/` does not exist, proceed without it — this skill works standalone.
7	5. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
8
9	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
10
11	# Positioning & Angles
12
13	The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.
14
15	This skill finds those angles.
16
17	---
18
19	## Brand memory integration
20
21	Reads: `audience.md`, `competitors.md`, `voice-profile.md` (if they exist)
22
23	On invocation, check for `./brand/` and load available context:
24
25	1. Check for `./brand/positioning.md` -- if it exists, this is an update session:
26	- Read the existing positioning file
27	- Display the current primary angle and any saved alternatives
28	- Ask: "You already have positioning on file. Do you want to refine it with fresh data, or start from scratch?"
29	- "Refine" -- load existing angles, run competitive search for new data, suggest adjustments to current positioning based on what has changed in the market
30	- "Start fresh" -- run the full process below as if no positioning exists
31
32	2. Load `audience.md` (if exists):
33	- Use audience segments, pain points, and language patterns to inform angle generation
34	- Show: "I see your audience profile -- [brief summary]. Using that to shape angles."
35
36	3. Load `competitors.md` (if exists):
37	- Use known competitors as starting seeds for the competitive web search step
38	- Show: "I found [N] competitors in your brand memory. Starting search from there."
39
40	4. Load `voice-profile.md` (if exists):
41	- Use voice DNA to ensure angle language matches brand tone
42	- Show: "Your voice is [tone summary]. Angles will match that register."
43
44	5. If `./brand/` does not exist:
45	- Skip brand loading entirely. Do not error.
46	- Note in opening message: "No brand profile found — this skill works standalone. I'll ask what I need. You can run /cmo or /brand-voice later to unlock personalization."
47
48	---
49
50	## The core job
51
52	When someone asks about positioning or angles, the goal is not to find THE answer. It is to surface multiple powerful options they can choose from.
53
54	Every product has several valid angles. The question is which one resonates most with the specific audience at the specific moment.
55
56	Output format: 3-5 distinct angle options, numbered with circled numbers, each with:
57	- Statement (one sentence positioning)
58	- Psychology (why this works with this audience)
59	- Headline direction (how it would sound in copy)
60	- Best for (market conditions, audience segments)
61	- One option marked with ★ recommended
62
63	---
64
65	## The angle-finding process
66
67	### Step 1: Identify what they are actually selling
68
69	Not the product. The transformation.
70
71	Ask: What does the customer's life look like AFTER? What pain disappears? What capability appears? What status changes?
72
73	A fitness program does not sell workouts. It sells "fit into your old jeans" or "keep up with your kids" or "look good naked."
74
75	A SaaS tool does not sell features. It sells "close your laptop at 5pm" or "never lose a lead" or "stop the spreadsheet chaos."
76
77	The transformation is the raw material for angles.
78
79	---
80
81	### Step 2: Map the competitive landscape
82
83	What would customers do if this did not exist? Not competitors -- alternatives.
84
85	- Do nothing (live with the problem)
86	- DIY (cobble together a solution)
87	- Hire someone (consultant, freelancer, agency)
88	- Buy a different category (different approach entirely)
89	- Buy a direct competitor
90
91	Each alternative has weaknesses. Those weaknesses become angle opportunities.
92
93	Angle opportunity: What is frustrating about each alternative that this solves?
94
95	---
96
97	### Step 2.5: Competitive web search (live data)
98
99	Before generating angles, search the web for real c

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positioning-angles

27stars5forks

View on GitHub

How to install positioning-angles?

moizibnyousaf/marketing-cli/positioning-angles

$npx -y skills add MoizIbnYousaf/marketing-cli --skill positioning-angles

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	## On Activation
2
3	1. Check if `brand/` directory exists in the project root.
4	2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
5	3. Apply any loaded brand context to enhance output quality.
6	4. If `brand/` does not exist, proceed without it — this skill works standalone.
7	5. Read `brand/landscape.md` if it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
8
9	> Note: Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
10
11	# Positioning & Angles
12
13	The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.
14
15	This skill finds those angles.
16
17	---
18
19	## Brand memory integration
20
21	Reads: `audience.md`, `competitors.md`, `voice-profile.md` (if they exist)
22
23	On invocation, check for `./brand/` and load available context:
24
25	1. Check for `./brand/positioning.md` -- if it exists, this is an update session:
26	- Read the existing positioning file
27	- Display the current primary angle and any saved alternatives
28	- Ask: "You already have positioning on file. Do you want to refine it with fresh data, or start from scratch?"
29	- "Refine" -- load existing angles, run competitive search for new data, suggest adjustments to current positioning based on what has changed in the market
30	- "Start fresh" -- run the full process below as if no positioning exists
31
32	2. Load `audience.md` (if exists):
33	- Use audience segments, pain points, and language patterns to inform angle generation
34	- Show: "I see your audience profile -- [brief summary]. Using that to shape angles."
35
36	3. Load `competitors.md` (if exists):
37	- Use known competitors as starting seeds for the competitive web search step
38	- Show: "I found [N] competitors in your brand memory. Starting search from there."
39
40	4. Load `voice-profile.md` (if exists):
41	- Use voice DNA to ensure angle language matches brand tone
42	- Show: "Your voice is [tone summary]. Angles will match that register."
43
44	5. If `./brand/` does not exist:
45	- Skip brand loading entirely. Do not error.
46	- Note in opening message: "No brand profile found — this skill works standalone. I'll ask what I need. You can run /cmo or /brand-voice later to unlock personalization."
47
48	---
49
50	## The core job
51
52	When someone asks about positioning or angles, the goal is not to find THE answer. It is to surface multiple powerful options they can choose from.
53
54	Every product has several valid angles. The question is which one resonates most with the specific audience at the specific moment.
55
56	Output format: 3-5 distinct angle options, numbered with circled numbers, each with:
57	- Statement (one sentence positioning)
58	- Psychology (why this works with this audience)
59	- Headline direction (how it would sound in copy)
60	- Best for (market conditions, audience segments)
61	- One option marked with ★ recommended
62
63	---
64
65	## The angle-finding process
66
67	### Step 1: Identify what they are actually selling
68
69	Not the product. The transformation.
70
71	Ask: What does the customer's life look like AFTER? What pain disappears? What capability appears? What status changes?
72
73	A fitness program does not sell workouts. It sells "fit into your old jeans" or "keep up with your kids" or "look good naked."
74
75	A SaaS tool does not sell features. It sells "close your laptop at 5pm" or "never lose a lead" or "stop the spreadsheet chaos."
76
77	The transformation is the raw material for angles.
78
79	---
80
81	### Step 2: Map the competitive landscape
82
83	What would customers do if this did not exist? Not competitors -- alternatives.
84
85	- Do nothing (live with the problem)
86	- DIY (cobble together a solution)
87	- Hire someone (consultant, freelancer, agency)
88	- Buy a different category (different approach entirely)
89	- Buy a direct competitor
90
91	Each alternative has weaknesses. Those weaknesses become angle opportunities.
92
93	Angle opportunity: What is frustrating about each alternative that this solves?
94
95	---
96
97	### Step 2.5: Competitive web search (live data)
98
99	Before generating angles, search the web for real c

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6 picks

Type