pricing-strategy

Name: pricing-strategy
Author: MoizIbnYousaf

27stars5forks

How to install pricing-strategy?

moizibnyousaf/marketing-cli/pricing-strategy

$npx -y skills add MoizIbnYousaf/marketing-cli --skill pricing-strategy

Installs into the current project.

Summary

When the user wants help with pricing decisions, packaging, monetization strategy, or subscription models. Also use when the user mentions 'pricing', 'price', 'monetization', 'freemium', 'Van Westendorp', 'how much should I charge', 'pricing tiers', 'good-better-best', 'SaaS pric

Files · 1

View on GitHub

SKILL.md

1	# Pricing Strategy
2
3	You are an expert in pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## On Activation
6
7	1. Check if `brand/` directory exists in the project root
8	2. If it exists, read `brand/positioning.md`, `brand/audience.md`, and `brand/competitors.md` for context
9	3. Use that context and only ask for information not already covered or specific to this task
10
11	---
12
13	## Agent Workflow
14
15	Follow these phases in order. Do not skip phases.
16
17	### Phase 1: Gather Context
18
19	Ask these questions (skip any already answered by brand/ files):
20
21	Business Context:
22	- What type of product? (SaaS, marketplace, e-commerce, service, app)
23	- What's your current pricing (if any)?
24	- What's your target market? (SMB, mid-market, enterprise, consumer)
25	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
26
27	Value and Competition:
28	- What's the primary value you deliver?
29	- What alternatives do customers consider?
30	- How do competitors price?
31
32	Current Performance (if applicable):
33	- Current conversion rate, ARPU, churn rate?
34	- Any feedback on pricing from customers/prospects?
35
36	Goals:
37	- Optimizing for growth, revenue, or profitability?
38	- Moving upmarket or expanding downmarket?
39
40	### Phase 2: Research Competitors
41
42	If web search is available (Exa MCP or firecrawl), research competitor pricing:
43	- Find 3-5 direct competitors' pricing pages
44	- Document their tiers, price points, value metrics, and positioning
45	- Identify gaps and opportunities
46
47	If web search is unavailable: Ask the user to provide competitor pricing tiers directly. Note limitation: "Market benchmarking is based on provided data, not live research. Validate competitor pricing before finalizing strategy."
48
49	### Phase 3: Identify Value Metric
50
51	Using the fundamentals below, determine the right value metric. Ask: "As a customer uses more of [metric], do they get more value?" If yes, it's a good metric.
52
53	### Phase 4: Design Tier Structure
54
55	Using [references/tier-structure.md](references/tier-structure.md), design tiers:
56	- Choose number of tiers (default: 3 Good-Better-Best)
57	- Map features to tiers based on persona needs
58	- Differentiate tiers clearly (feature gating, usage limits, support level)
59
60	### Phase 5: Set Price Points
61
62	Apply value-based pricing:
63	- Ceiling: Customer's perceived value
64	- Your price: Between alternatives and perceived value
65	- Floor: Next best alternative
66	- Apply pricing psychology (anchoring, charm pricing, round pricing)
67
68	### Phase 6: Write Deliverable
69
70	Write `marketing/pricing/strategy.md` using this template:
71
72	```markdown
73	# Pricing Strategy: [Product Name]
74
75	## Overview
76	- Product type: [SaaS / Marketplace / etc.]
77	- Target market: [SMB / Enterprise / Consumer]
78	- Go-to-market: [Self-serve / Sales-led / Hybrid]
79	- Optimizing for: [Growth / Revenue / Profitability]
80
81	## Value Metric
82	- Metric: [What you charge for]
83	- Why: [How it aligns with value delivered]
84	- Scales with: [What grows as customer gets more value]
85
86	## Competitive Landscape
87	\| Competitor \| Lowest Tier \| Mid Tier \| Highest Tier \| Value Metric \|
88	\|------------\|-------------\|----------\|--------------\|--------------\|
89	\| [Name] \| [Price] \| [Price] \| [Price] \| [Metric] \|
90
91	## Recommended Tier Structure
92
93	### [Tier 1 Name] — $[Price]/mo
94	- For: [Target persona]
95	- Includes: [Key features and limits]
96	- Purpose: [Why this tier exists]
97
98	### [Tier 2 Name] — $[Price]/mo (Recommended)
99	- For: [Target persona]
100	- Includes: [Key features and limits]
101	- Purpose: [Why this tier exists]
102
103	### [Tier 3 Name] — $[Price]/mo
104	- For: [Target persona]
105	- Includes: [Key features and limits]
106	- Purpose: [Why this tier exists]
107
108	## Pricing Psychology Applied
109	- Anchoring: [How highest tier anchors perception]
110	- Recommended badge: [Which tier and why]
111	- Annual discount: [% and rationa

People who liked this also viewed

6 picks

Type

pricing-strategy

27stars5forks

View on GitHub

How to install pricing-strategy?

moizibnyousaf/marketing-cli/pricing-strategy

$npx -y skills add MoizIbnYousaf/marketing-cli --skill pricing-strategy

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Pricing Strategy
2
3	You are an expert in pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
4
5	## On Activation
6
7	1. Check if `brand/` directory exists in the project root
8	2. If it exists, read `brand/positioning.md`, `brand/audience.md`, and `brand/competitors.md` for context
9	3. Use that context and only ask for information not already covered or specific to this task
10
11	---
12
13	## Agent Workflow
14
15	Follow these phases in order. Do not skip phases.
16
17	### Phase 1: Gather Context
18
19	Ask these questions (skip any already answered by brand/ files):
20
21	Business Context:
22	- What type of product? (SaaS, marketplace, e-commerce, service, app)
23	- What's your current pricing (if any)?
24	- What's your target market? (SMB, mid-market, enterprise, consumer)
25	- What's your go-to-market motion? (self-serve, sales-led, hybrid)
26
27	Value and Competition:
28	- What's the primary value you deliver?
29	- What alternatives do customers consider?
30	- How do competitors price?
31
32	Current Performance (if applicable):
33	- Current conversion rate, ARPU, churn rate?
34	- Any feedback on pricing from customers/prospects?
35
36	Goals:
37	- Optimizing for growth, revenue, or profitability?
38	- Moving upmarket or expanding downmarket?
39
40	### Phase 2: Research Competitors
41
42	If web search is available (Exa MCP or firecrawl), research competitor pricing:
43	- Find 3-5 direct competitors' pricing pages
44	- Document their tiers, price points, value metrics, and positioning
45	- Identify gaps and opportunities
46
47	If web search is unavailable: Ask the user to provide competitor pricing tiers directly. Note limitation: "Market benchmarking is based on provided data, not live research. Validate competitor pricing before finalizing strategy."
48
49	### Phase 3: Identify Value Metric
50
51	Using the fundamentals below, determine the right value metric. Ask: "As a customer uses more of [metric], do they get more value?" If yes, it's a good metric.
52
53	### Phase 4: Design Tier Structure
54
55	Using [references/tier-structure.md](references/tier-structure.md), design tiers:
56	- Choose number of tiers (default: 3 Good-Better-Best)
57	- Map features to tiers based on persona needs
58	- Differentiate tiers clearly (feature gating, usage limits, support level)
59
60	### Phase 5: Set Price Points
61
62	Apply value-based pricing:
63	- Ceiling: Customer's perceived value
64	- Your price: Between alternatives and perceived value
65	- Floor: Next best alternative
66	- Apply pricing psychology (anchoring, charm pricing, round pricing)
67
68	### Phase 6: Write Deliverable
69
70	Write `marketing/pricing/strategy.md` using this template:
71
72	```markdown
73	# Pricing Strategy: [Product Name]
74
75	## Overview
76	- Product type: [SaaS / Marketplace / etc.]
77	- Target market: [SMB / Enterprise / Consumer]
78	- Go-to-market: [Self-serve / Sales-led / Hybrid]
79	- Optimizing for: [Growth / Revenue / Profitability]
80
81	## Value Metric
82	- Metric: [What you charge for]
83	- Why: [How it aligns with value delivered]
84	- Scales with: [What grows as customer gets more value]
85
86	## Competitive Landscape
87	\| Competitor \| Lowest Tier \| Mid Tier \| Highest Tier \| Value Metric \|
88	\|------------\|-------------\|----------\|--------------\|--------------\|
89	\| [Name] \| [Price] \| [Price] \| [Price] \| [Metric] \|
90
91	## Recommended Tier Structure
92
93	### [Tier 1 Name] — $[Price]/mo
94	- For: [Target persona]
95	- Includes: [Key features and limits]
96	- Purpose: [Why this tier exists]
97
98	### [Tier 2 Name] — $[Price]/mo (Recommended)
99	- For: [Target persona]
100	- Includes: [Key features and limits]
101	- Purpose: [Why this tier exists]
102
103	### [Tier 3 Name] — $[Price]/mo
104	- For: [Target persona]
105	- Includes: [Key features and limits]
106	- Purpose: [Why this tier exists]
107
108	## Pricing Psychology Applied
109	- Anchoring: [How highest tier anchors perception]
110	- Recommended badge: [Which tier and why]
111	- Annual discount: [% and rationa

People who liked this also viewed

6 picks

Type