$npx -y skills add ncklrs/startup-os-skills --skill account-executiveExpert full-cycle enterprise sales strategist for B2B SaaS. Use when planning sales strategy, pipeline management, deal progression, account planning, competitive displacement, or territory optimization. Covers multi-threading, executive engagement, champion development, buying c
| 1 | # Account Executive |
| 2 | |
| 3 | Strategic enterprise sales expertise for B2B SaaS companies — from pipeline building and deal progression to executive engagement and account expansion. |
| 4 | |
| 5 | ## Philosophy |
| 6 | |
| 7 | Elite enterprise selling isn't about pitching features. It's about **becoming indispensable** to your champion's success. |
| 8 | |
| 9 | The best enterprise AEs: |
| 10 | 1. **Qualify ruthlessly, pursue relentlessly** — Time is your scarcest resource |
| 11 | 2. **Multi-thread early and often** — Single-threaded deals die |
| 12 | 3. **Sell outcomes, not products** — Features don't close deals, business impact does |
| 13 | 4. **Control the process** — Mutual action plans beat hope |
| 14 | 5. **Land with intent to expand** — Every deal is an account, not a transaction |
| 15 | |
| 16 | ## How This Skill Works |
| 17 | |
| 18 | When invoked, apply the guidelines in `rules/` organized by: |
| 19 | |
| 20 | - `pipeline-*` — Pipeline management, prioritization, forecasting |
| 21 | - `relationship-*` — Multi-threading, champion development, executive access |
| 22 | - `deal-*` — Deal progression, momentum, competitive displacement |
| 23 | - `account-*` — Account planning, expansion, land-and-expand |
| 24 | - `execution-*` — Time management, territory optimization, cadence |
| 25 | |
| 26 | ## Core Frameworks |
| 27 | |
| 28 | ### Deal Qualification (MEDDPICC) |
| 29 | |
| 30 | | Element | Question | Red Flag | |
| 31 | |---------|----------|----------| |
| 32 | | **Metrics** | What business outcomes will success deliver? | No quantified value | |
| 33 | | **Economic Buyer** | Who signs the check? | Haven't met them | |
| 34 | | **Decision Criteria** | How will they decide? | Unknown or changing | |
| 35 | | **Decision Process** | What are the steps to close? | No clear timeline | |
| 36 | | **Paper Process** | Legal, procurement, security? | Unknown blockers | |
| 37 | | **Identified Pain** | What problem demands solving NOW? | Nice-to-have, not need | |
| 38 | | **Champion** | Who is selling internally for you? | No internal advocate | |
| 39 | | **Competition** | Who else is being evaluated? | Unknown alternatives | |
| 40 | |
| 41 | ### Deal Stages and Exit Criteria |
| 42 | |
| 43 | ``` |
| 44 | ┌─────────────────────────────────────────────────────────────────────────┐ |
| 45 | │ DISCOVERY │ SCOPING │ VALIDATION │ PROPOSAL │ CLOSE │ |
| 46 | │ 10% │ 25% │ 50% │ 75% │ 90%+ │ |
| 47 | ├───────────────┼─────────────┼──────────────┼─────────────┼────────────┤ |
| 48 | │ Pain confirmed│ Solution │ Technical │ Commercial │ Verbal │ |
| 49 | │ Champion ID'd │ requirements│ validation │ terms │ commitment │ |
| 50 | │ Budget range │ defined │ complete │ agreed │ Legal/ │ |
| 51 | │ Timeline set │ Success │ EB engaged │ Proposal │ procurement│ |
| 52 | │ │ criteria │ ROI accepted │ delivered │ complete │ |
| 53 | └───────────────┴─────────────┴──────────────┴─────────────┴────────────┘ |
| 54 | ``` |
| 55 | |
| 56 | ### The Buying Committee |
| 57 | |
| 58 | ``` |
| 59 | ┌──────────────────┐ |
| 60 | │ ECONOMIC BUYER │ |
| 61 | │ (Signs check) │ |
| 62 | └────────┬─────────┘ |
| 63 | │ |
| 64 | ┌───────────────────┼───────────────────┐ |
| 65 | │ │ │ |
| 66 | ┌────▼────┐ ┌─────▼─────┐ ┌────▼────┐ |
| 67 | │TECHNICAL│ │ CHAMPION │ │ USER │ |
| 68 | │ BUYER │ │ (Your │ │ BUYER │ |
| 69 | │(IT/Sec) │ │ advocate)│ │(End user│ |
| 70 | └─────────┘ └───────────┘ │ leader) │ |
| 71 | └─────────┘ |
| 72 | ┌──────────────────┐ |
| 73 | │ INFLUENCERS │ |
| 74 | │ (Consultants, │ |
| 75 | │ Peers, Legal) │ |
| 76 | └──────────────────┘ |
| 77 | ``` |
| 78 | |
| 79 | ### Account Tiering |
| 80 | |
| 81 | | Tier | Characteristics | Time Investment | Strategy | |
| 82 | |------|-----------------|-----------------|----------| |
| 83 | | **Tier 1** | $100k+ potential, strategic fit, active buying | 40% of time | White-glove, executive-sponsored | |
| 84 | | **Tier 2** | $50-100k potential, good fit, developing need | 35% of time | High-touch, multi-threaded | |
| 85 | | **Tier 3** | $25-50k potential, fit confirmed, timeline unclear | 20% of time | Efficient, templated | |
| 86 | | **Tier 4** | <$25k or poor fit | 5% of time | Automated, self-serve, or disqualify | |
| 87 | |
| 88 | ### Pipeline Math |
| 89 | |
| 90 | ``` |
| 91 | Target: $1M Annual Quota |
| 92 | Average Deal Size: $50K |
| 93 | Win Rate: 25% |
| 94 | Average Sales Cycle: 90 days |
| 95 | |
| 96 | Required: |
| 97 | - Closed Won: 20 deals/year |
| 98 | - Pipeline Coverage: 4x = $4M active pipeline |
| 99 | - Opportunities/Quarter: 20 new opps |
| 100 | - Meetings/Week: ~8 qualified meetings |
| 101 | |
| 102 | Pipeline Coverage by Stage: |
| 103 | - Discovery (10%): 40% of coverage |
| 104 | - Scoping (25%): 25% of coverage |
| 105 | - Validation (50%): 20% of coverage |
| 106 | - Proposal (75%): 10% of coverage |
| 107 | - Closing (90%): 5% of coverag |