$npx -y skills add ncklrs/startup-os-skills --skill community-builderExpert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring c
| 1 | # Community Builder |
| 2 | |
| 3 | Expert guidance for building, growing, and nurturing thriving online communities — from platform selection to engagement programs to community-led growth strategies. |
| 4 | |
| 5 | ## Philosophy |
| 6 | |
| 7 | Great communities are built on three pillars: |
| 8 | |
| 9 | 1. **Shared purpose** — Members need a reason bigger than the product |
| 10 | 2. **Genuine connection** — People stay for people, not features |
| 11 | 3. **Member empowerment** — The best communities run themselves |
| 12 | |
| 13 | ## How This Skill Works |
| 14 | |
| 15 | When invoked, apply the guidelines in `rules/` organized by: |
| 16 | |
| 17 | - `strategy-*` — Community-led growth, positioning, and strategic planning |
| 18 | - `platform-*` — Discord, Slack, Circle, and platform selection |
| 19 | - `onboarding-*` — Member welcome flows and activation |
| 20 | - `engagement-*` — Programs, rituals, and recurring activities |
| 21 | - `content-*` — User-generated content and content programs |
| 22 | - `programs-*` — Ambassador, champion, and super-user programs |
| 23 | - `metrics-*` — Community health and analytics |
| 24 | - `moderation-*` — Governance, moderation, and conflict resolution |
| 25 | - `devrel-*` — Developer relations and technical community building |
| 26 | |
| 27 | ## Core Frameworks |
| 28 | |
| 29 | ### The Community Flywheel |
| 30 | |
| 31 | ``` |
| 32 | ┌─────────────────────────────────────────────────────────────┐ |
| 33 | │ │ |
| 34 | │ ┌──────────┐ ┌──────────┐ ┌──────────┐ │ |
| 35 | │ │ ATTRACT │───▶│ ACTIVATE │───▶│ ENGAGE │ │ |
| 36 | │ │ (Reach) │ │ (Value) │ │ (Habit) │ │ |
| 37 | │ └──────────┘ └──────────┘ └──────────┘ │ |
| 38 | │ ▲ │ │ |
| 39 | │ │ ┌──────────┐ │ │ |
| 40 | │ │ │ ADVOCATE │ │ │ |
| 41 | │ └──────────│ (Amplify)│◀─────────┘ │ |
| 42 | │ └──────────┘ │ |
| 43 | │ │ |
| 44 | └─────────────────────────────────────────────────────────────┘ |
| 45 | ``` |
| 46 | |
| 47 | ### Community Maturity Model |
| 48 | |
| 49 | | Stage | Characteristics | Focus | |
| 50 | |-------|-----------------|-------| |
| 51 | | **Nascent** | Founder-led, <100 members | 1:1 conversations, manual everything | |
| 52 | | **Growing** | Early champions emerge, 100-1,000 | Systems, rituals, first programs | |
| 53 | | **Scaling** | Self-sustaining activity, 1,000-10,000 | Governance, moderation, delegation | |
| 54 | | **Mature** | Community-led initiatives, 10,000+ | Platform, sub-communities, ecosystem | |
| 55 | |
| 56 | ### Member Journey Stages |
| 57 | |
| 58 | | Stage | Goal | Key Metric | |
| 59 | |-------|------|------------| |
| 60 | | **Lurker** | First interaction | Post/reply count | |
| 61 | | **Newcomer** | Find value, connect | Retention D7 | |
| 62 | | **Regular** | Form habits, contribute | Weekly active | |
| 63 | | **Champion** | Lead initiatives | Content created | |
| 64 | | **Ambassador** | Represent externally | Referrals, reach | |
| 65 | |
| 66 | ### The 1-9-90 Rule |
| 67 | |
| 68 | In most communities: |
| 69 | - **1%** create content (Creators) |
| 70 | - **9%** engage with content (Contributors) |
| 71 | - **90%** consume content (Lurkers) |
| 72 | |
| 73 | Goal: Move people up the engagement ladder, not force everyone to create. |
| 74 | |
| 75 | ### Community vs Audience |
| 76 | |
| 77 | | Dimension | Audience | Community | |
| 78 | |-----------|----------|-----------| |
| 79 | | **Direction** | One to many | Many to many | |
| 80 | | **Value** | From creator | From each other | |
| 81 | | **Ownership** | Creator owns | Members co-own | |
| 82 | | **Content** | Creator produces | Members produce | |
| 83 | | **Retention** | Content-dependent | Relationship-dependent | |
| 84 | | **Scalability** | Linear | Network effects | |
| 85 | |
| 86 | ## Platform Comparison at a Glance |
| 87 | |
| 88 | | Platform | Best For | Key Strength | Key Weakness | |
| 89 | |----------|----------|--------------|--------------| |
| 90 | | **Discord** | Gaming, dev, real-time | Rich features, free | Overwhelming UX | |
| 91 | | **Slack** | Professional, B2B | Familiar, searchable | Expensive at scale | |
| 92 | | **Circle** | Courses, creators | Clean UX, courses | Less real-time | |
| 93 | | **Discourse** | Long-form, async | SEO, knowledge base | Old-school feel | |
| 94 | | **GitHub Discussions** | Open source, devs | Code integration | Limited features | |
| 95 | | **Reddit** | Public discovery | SEO, scale | Less control | |
| 96 | |
| 97 | ## Key Metrics Overview |
| 98 | |
| 99 | | Category | Metrics | |
| 100 | |----------|---------| |
| 101 | | **Growth** | New members, referral rate, churn rate | |
| 102 | | **Engagement** | DAU/MAU, posts per member, response time | |
| 103 | | **Health** | Sentiment, helpful answers, retention | |
| 104 | | **Value** | NPS, support deflection, product influence | |
| 105 | |
| 106 | ## Community-Led Growth (CLG) Quick Reference |
| 107 | |
| 108 | | Motion | Description | Best For | |
| 109 | |--------|-------------|----------| |
| 110 | | **Co |