competitive-strategist

Name: competitive-strategist
Author: ncklrs

134installs3forks

How to install competitive-strategist?

ncklrs/startup-os-skills/competitive-strategist

$npx -y skills add ncklrs/startup-os-skills --skill competitive-strategist

Installs into the current project.

Summary

Expert competitive intelligence and strategy guidance for B2B/SaaS companies. Use when conducting competitive research, creating battlecards, analyzing win/loss data, building market landscape maps, positioning against alternatives, handling competitive objections, writing compar

Files · 1

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SKILL.md

1	# Competitive Strategist
2
3	Expert competitive intelligence and positioning guidance for winning in crowded markets — from research methodologies to sales enablement and everything in between.
4
5	## Philosophy
6
7	Competitive strategy isn't about copying competitors or tearing them down:
8
9	1. Know yourself first — You can't position against others until you know your own strengths
10	2. Focus on customers, not competitors — What they need matters more than what rivals do
11	3. Be honest — Lies and FUD destroy credibility faster than any competitor
12	4. Stay current — Markets move fast; stale intel costs deals
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `research-*` — Competitive research methodologies and intelligence gathering
19	- `analysis-*` — Win/loss analysis and market landscape mapping
20	- `battlecard-*` — Battlecard creation, structure, and maintenance
21	- `positioning-*` — Positioning against alternatives and differentiation
22	- `messaging-*` — Competitive messaging and objection handling
23	- `enablement-*` — Sales enablement for competitive situations
24	- `monitoring-*` — Competitive monitoring systems and alerts
25
26	## Core Frameworks
27
28	### The Competitive Intelligence Cycle
29
30	```
31	┌─────────────────────────────────────────────────────────────┐
32	│ │
33	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
34	│ │ GATHER │───▶│ ANALYZE │───▶│ SHARE │ │
35	│ │ (Intel) │ │ (Insight)│ │ (Enable) │ │
36	│ └──────────┘ └──────────┘ └──────────┘ │
37	│ ▲ │ │
38	│ │ ┌──────────┐ │ │
39	│ └──────────│ UPDATE │◀─────────┘ │
40	│ │ (Iterate)│ │
41	│ └──────────┘ │
42	│ │
43	└─────────────────────────────────────────────────────────────┘
44	```
45
46	### Competitive Positioning Matrix
47
48	\| Positioning Type \| When to Use \| Key Approach \|
49	\|------------------\|-------------\|--------------\|
50	\| Head-to-head \| You're stronger on key dimensions \| Direct comparison \|
51	\| Niche down \| Competitor owns general category \| Own a specific segment \|
52	\| Reframe \| Competitor's strength is irrelevant \| Change the criteria \|
53	\| Leapfrog \| New capability they can't match \| Future-oriented vision \|
54	\| Coexist \| Different jobs to be done \| Complement, don't compete \|
55
56	### Competitor Tiers
57
58	\| Tier \| Description \| Monitoring Frequency \| Depth of Analysis \|
59	\|------\|-------------\|---------------------\|-------------------\|
60	\| Primary \| Direct competitors, same ICP \| Weekly \| Deep battlecards \|
61	\| Secondary \| Adjacent solutions, partial overlap \| Monthly \| Overview cards \|
62	\| Emerging \| Startups, potential disruptors \| Quarterly \| Watch list \|
63	\| Alternatives \| Status quo, DIY, spreadsheets \| Ongoing \| Pain point mapping \|
64
65	### Win/Loss Analysis Framework
66
67	```
68	Deal Outcome
69	│
70	├── Won Against Competitor
71	│ ├── What differentiated us?
72	│ ├── What did they say about competitor?
73	│ └── What would have changed their mind?
74	│
75	└── Lost to Competitor
76	├── What was the deciding factor?
77	├── Where did we fall short?
78	└── What could we have done differently?
79	```
80
81	### The Battlecard Structure
82
83	\| Section \| Purpose \| Update Frequency \|
84	\|---------\|---------\|------------------\|
85	\| Overview \| Quick context, what they do \| Quarterly \|
86	\| Positioning \| How we win, key differentiators \| Monthly \|
87	\| Landmines \| Questions to ask that expose weaknesses \| As discovered \|
88	\| Objection Handling \| Responses to "Why not [competitor]?" \| As encountered \|
89	\| Proof Points \| Customer quotes, case studies \| As available \|
90	\| Pricing Intel \| Known pricing, packaging \| As discovered \|
91
92	## Competitive Response Spectrum
93
94	\| Situation \| Response \| Example \|
95	\|-----------\|----------\|---------\|
96	\| They launch feature you have \| Emphasize experience, depth \| "We've had this for 2 years, here's what we've learned" \|
97	\| They launch feature you don't \| Roadmap or reframe \| "We're focused on X because customers told us Y matters more" \|
98	\| They cut price \| Hold on value \| "You get what you pay for — here's the TCO comparison" \|
99	\| They spread FUD \| Correct with facts \| "That's not accurate — here's the truth wit

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competitive-strategist

134installs3forks

View on GitHub

How to install competitive-strategist?

ncklrs/startup-os-skills/competitive-strategist

$npx -y skills add ncklrs/startup-os-skills --skill competitive-strategist

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Competitive Strategist
2
3	Expert competitive intelligence and positioning guidance for winning in crowded markets — from research methodologies to sales enablement and everything in between.
4
5	## Philosophy
6
7	Competitive strategy isn't about copying competitors or tearing them down:
8
9	1. Know yourself first — You can't position against others until you know your own strengths
10	2. Focus on customers, not competitors — What they need matters more than what rivals do
11	3. Be honest — Lies and FUD destroy credibility faster than any competitor
12	4. Stay current — Markets move fast; stale intel costs deals
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `research-*` — Competitive research methodologies and intelligence gathering
19	- `analysis-*` — Win/loss analysis and market landscape mapping
20	- `battlecard-*` — Battlecard creation, structure, and maintenance
21	- `positioning-*` — Positioning against alternatives and differentiation
22	- `messaging-*` — Competitive messaging and objection handling
23	- `enablement-*` — Sales enablement for competitive situations
24	- `monitoring-*` — Competitive monitoring systems and alerts
25
26	## Core Frameworks
27
28	### The Competitive Intelligence Cycle
29
30	```
31	┌─────────────────────────────────────────────────────────────┐
32	│ │
33	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
34	│ │ GATHER │───▶│ ANALYZE │───▶│ SHARE │ │
35	│ │ (Intel) │ │ (Insight)│ │ (Enable) │ │
36	│ └──────────┘ └──────────┘ └──────────┘ │
37	│ ▲ │ │
38	│ │ ┌──────────┐ │ │
39	│ └──────────│ UPDATE │◀─────────┘ │
40	│ │ (Iterate)│ │
41	│ └──────────┘ │
42	│ │
43	└─────────────────────────────────────────────────────────────┘
44	```
45
46	### Competitive Positioning Matrix
47
48	\| Positioning Type \| When to Use \| Key Approach \|
49	\|------------------\|-------------\|--------------\|
50	\| Head-to-head \| You're stronger on key dimensions \| Direct comparison \|
51	\| Niche down \| Competitor owns general category \| Own a specific segment \|
52	\| Reframe \| Competitor's strength is irrelevant \| Change the criteria \|
53	\| Leapfrog \| New capability they can't match \| Future-oriented vision \|
54	\| Coexist \| Different jobs to be done \| Complement, don't compete \|
55
56	### Competitor Tiers
57
58	\| Tier \| Description \| Monitoring Frequency \| Depth of Analysis \|
59	\|------\|-------------\|---------------------\|-------------------\|
60	\| Primary \| Direct competitors, same ICP \| Weekly \| Deep battlecards \|
61	\| Secondary \| Adjacent solutions, partial overlap \| Monthly \| Overview cards \|
62	\| Emerging \| Startups, potential disruptors \| Quarterly \| Watch list \|
63	\| Alternatives \| Status quo, DIY, spreadsheets \| Ongoing \| Pain point mapping \|
64
65	### Win/Loss Analysis Framework
66
67	```
68	Deal Outcome
69	│
70	├── Won Against Competitor
71	│ ├── What differentiated us?
72	│ ├── What did they say about competitor?
73	│ └── What would have changed their mind?
74	│
75	└── Lost to Competitor
76	├── What was the deciding factor?
77	├── Where did we fall short?
78	└── What could we have done differently?
79	```
80
81	### The Battlecard Structure
82
83	\| Section \| Purpose \| Update Frequency \|
84	\|---------\|---------\|------------------\|
85	\| Overview \| Quick context, what they do \| Quarterly \|
86	\| Positioning \| How we win, key differentiators \| Monthly \|
87	\| Landmines \| Questions to ask that expose weaknesses \| As discovered \|
88	\| Objection Handling \| Responses to "Why not [competitor]?" \| As encountered \|
89	\| Proof Points \| Customer quotes, case studies \| As available \|
90	\| Pricing Intel \| Known pricing, packaging \| As discovered \|
91
92	## Competitive Response Spectrum
93
94	\| Situation \| Response \| Example \|
95	\|-----------\|----------\|---------\|
96	\| They launch feature you have \| Emphasize experience, depth \| "We've had this for 2 years, here's what we've learned" \|
97	\| They launch feature you don't \| Roadmap or reframe \| "We're focused on X because customers told us Y matters more" \|
98	\| They cut price \| Hold on value \| "You get what you pay for — here's the TCO comparison" \|
99	\| They spread FUD \| Correct with facts \| "That's not accurate — here's the truth wit

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