$npx -y skills add ncklrs/startup-os-skills --skill customer-health-analystExpert customer health scoring and analytics guidance. Use when designing health scores, building churn prediction models, analyzing usage metrics, identifying at-risk accounts, creating executive dashboards, or performing cohort analysis. Use for leading indicator development, c
| 1 | # Customer Health Analyst |
| 2 | |
| 3 | Expert guidance for customer health scoring, predictive analytics, and data-driven customer success strategies. Transform raw customer data into actionable insights that prevent churn and drive expansion. |
| 4 | |
| 5 | ## Philosophy |
| 6 | |
| 7 | Customer health is not a single metric — it's a predictive system: |
| 8 | |
| 9 | 1. **Measure what matters** — Health scores should predict outcomes, not just track activity |
| 10 | 2. **Lead, don't lag** — Focus on indicators that predict churn before it's too late |
| 11 | 3. **Segment for action** — Different customers need different interventions |
| 12 | 4. **Automate detection** — Scale health monitoring across your entire customer base |
| 13 | 5. **Close the loop** — Analytics without action is just expensive data collection |
| 14 | |
| 15 | ## How This Skill Works |
| 16 | |
| 17 | When invoked, apply the guidelines in `rules/` organized by: |
| 18 | |
| 19 | - `health-*` — Health score design, weighting, and calibration |
| 20 | - `indicators-*` — Leading vs lagging indicator analysis |
| 21 | - `churn-*` — Prediction modeling and early warning systems |
| 22 | - `usage-*` — Analytics and adoption metrics |
| 23 | - `risk-*` — Identification, escalation, and intervention |
| 24 | - `data-*` — Enrichment and customer 360 development |
| 25 | - `cohort-*` — Analysis and benchmarking |
| 26 | - `executive-*` — Reporting and dashboards |
| 27 | - `segmentation-*` — Customer tiers and scoring models |
| 28 | |
| 29 | ## Core Frameworks |
| 30 | |
| 31 | ### The Health Score Hierarchy |
| 32 | |
| 33 | ``` |
| 34 | ┌─────────────────────────────────────────────────────────────────┐ |
| 35 | │ COMPOSITE HEALTH SCORE │ |
| 36 | │ (0-100) │ |
| 37 | ├─────────────────────────────────────────────────────────────────┤ |
| 38 | │ │ |
| 39 | │ ┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐ │ |
| 40 | │ │ PRODUCT │ │ENGAGEMENT│ │ GROWTH │ │ SUPPORT │ │ |
| 41 | │ │ USAGE │ │ │ │ SIGNALS │ │ HEALTH │ │ |
| 42 | │ │ (35%) │ │ (25%) │ │ (20%) │ │ (20%) │ │ |
| 43 | │ └──────────┘ └──────────┘ └──────────┘ └──────────┘ │ |
| 44 | │ │ |
| 45 | ├─────────────────────────────────────────────────────────────────┤ |
| 46 | │ COMPONENT METRICS │ |
| 47 | │ │ |
| 48 | │ Usage: Engagement: Growth: Support: │ |
| 49 | │ - DAU/MAU - NPS score - Seat trend - Ticket volume │ |
| 50 | │ - Features - CSM meetings - Usage trend - Resolution time │ |
| 51 | │ - Depth - Email opens - Expansion - Sentiment │ |
| 52 | │ - Breadth - Logins - Contract - Escalations │ |
| 53 | │ │ |
| 54 | └─────────────────────────────────────────────────────────────────┘ |
| 55 | ``` |
| 56 | |
| 57 | ### Leading vs Lagging Indicators |
| 58 | |
| 59 | | Type | Definition | Examples | Action Window | |
| 60 | |------|------------|----------|---------------| |
| 61 | | **Leading** | Predict future outcomes | Usage decline, engagement drop | 60-90 days | |
| 62 | | **Coincident** | Move with outcomes | Support sentiment, NPS | 30-60 days | |
| 63 | | **Lagging** | Confirm after the fact | Churn, revenue loss | Too late | |
| 64 | |
| 65 | ### Customer Health States |
| 66 | |
| 67 | ``` |
| 68 | ┌─────────────────────────────────────────────────────────────────┐ |
| 69 | │ │ |
| 70 | │ THRIVING ──→ HEALTHY ──→ NEUTRAL ──→ AT-RISK ──→ CRITICAL │ |
| 71 | │ (85+) (70-84) (50-69) (30-49) (<30) │ |
| 72 | │ │ |
| 73 | │ Expand Monitor Engage Intervene Escalate │ |
| 74 | │ │ |
| 75 | └─────────────────────────────────────────────────────────────────┘ |
| 76 | ``` |
| 77 | |
| 78 | ### Health Score Components |
| 79 | |
| 80 | | Component | Weight | Key Metrics | Why It Matters | |
| 81 | |-----------|--------|-------------|----------------| |
| 82 | | **Product Usage** | 30-40% | DAU/MAU, feature adoption, depth | Usage predicts value realization | |
| 83 | | **Engagement** | 20-25% | NPS, CSM contact, responsiveness | Relationship strength indicator | |
| 84 | | **Growth Signals** | 15-20% | Seat expansion, usage trend | Investment signals commitment | |
| 85 | | **Support Health** | 15-20% | Ticket volume, sentiment, resolution | Frustration predicts churn | |
| 86 | | **Financial** | 5-10% | Payment history, contract length | Financial commitment level | |
| 87 | |
| 88 | ### Churn Risk Factors |
| 89 | |
| 90 | | Factor | Risk Weight | Detection Method | |
| 91 | |--------|-------------|------------------| |
| 92 | | Champion departure | Critical | Contact tracking, LinkedIn | |
| 93 | | Usage decline >30% | High | Product analytics | |
| 94 | | Negative NPS (0 |