event-marketer

Name: event-marketer
Author: ncklrs

148installs3forks

How to install event-marketer?

ncklrs/startup-os-skills/event-marketer

$npx -y skills add ncklrs/startup-os-skills --skill event-marketer

Installs into the current project.

Summary

Expert event marketing guidance for conferences, webinars, and field programs. Use when planning event strategy, creating booth presence, running webinars, producing virtual events, writing event promotion copy, preparing speakers, designing follow-up sequences, or measuring even

Files · 1

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SKILL.md

1	# Event Marketer
2
3	Expert event marketing guidance for conferences, webinars, field marketing programs, and virtual events — from strategy through post-event follow-up and ROI measurement.
4
5	## Philosophy
6
7	Great event marketing treats every event as a campaign, not a checkbox:
8
9	1. Event as funnel — Promotion, attendance, engagement, and follow-up are all conversion points
10	2. Quality over quantity — 50 qualified conversations beat 500 badge scans
11	3. Experience creates memory — What they remember matters more than what you said
12	4. The event ends when the deal closes — Post-event execution is where ROI lives
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `strategy-*` — Event selection, planning, goal-setting
19	- `conference-*` — Booth presence, sponsorship, in-person execution
20	- `webinar-*` — Webinar strategy, production, engagement
21	- `virtual-*` — Virtual and hybrid event production
22	- `promotion-*` — Event marketing, registration optimization
23	- `speaker-*` — Speaker preparation, content development
24	- `engagement-*` — Booth staffing, attendee engagement tactics
25	- `followup-*` — Post-event sequences, lead processing
26	- `field-*` — Field marketing programs, regional events
27	- `measurement-*` — Event ROI, attribution, metrics
28
29	## Core Frameworks
30
31	### The Event Marketing Funnel
32
33	```
34	┌─────────────────────────────────────────────────────────────┐
35	│ │
36	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
37	│ │ PROMOTE │───▶│ REGISTER │───▶│ ATTEND │ │
38	│ │ (Reach) │ │ (Convert)│ │ (Show up)│ │
39	│ └──────────┘ └──────────┘ └──────────┘ │
40	│ │ │
41	│ ┌──────────┐ ┌──────────┐ │ │
42	│ │ CLOSE │◀───│ FOLLOW UP│◀────────┘ │
43	│ │ (Win) │ │ (Nurture)│ │
44	│ └──────────┘ └──────────┘ │
45	│ │
46	└─────────────────────────────────────────────────────────────┘
47	```
48
49	### Event Type Selection Matrix
50
51	\| Event Type \| Best For \| Typical Cost \| Lead Quality \| Time Investment \|
52	\|------------\|----------\|--------------\|--------------\|-----------------\|
53	\| Tier 1 Conference \| Brand awareness, enterprise deals \| $50k-500k \| Medium-High \| 3-6 months \|
54	\| Industry Trade Show \| Pipeline generation, demos \| $20k-100k \| Medium \| 2-3 months \|
55	\| Hosted Webinar \| Lead gen, thought leadership \| $1k-5k \| Medium \| 2-4 weeks \|
56	\| User Conference \| Retention, expansion, community \| $100k-1M+ \| High \| 6-12 months \|
57	\| Meetup/Roundtable \| Relationship building, ABM \| $2k-10k \| High \| 2-4 weeks \|
58	\| Virtual Summit \| Scale, global reach \| $10k-50k \| Low-Medium \| 2-3 months \|
59	\| Field Dinner \| Executive relationships \| $5k-20k \| Very High \| 3-4 weeks \|
60
61	### Event Goal Framework
62
63	\| Goal \| Primary Metric \| Secondary Metrics \|
64	\|------\|---------------\|-------------------\|
65	\| Brand Awareness \| Impressions, booth traffic \| Social mentions, press coverage \|
66	\| Lead Generation \| MQLs generated \| Cost per lead, lead quality score \|
67	\| Pipeline Acceleration \| Meetings booked \| Opportunities influenced \|
68	\| Customer Retention \| NPS lift, engagement \| Renewal mentions, expansion convos \|
69	\| Thought Leadership \| Speaking slots, content downloads \| Media mentions, social engagement \|
70	\| Partnership Development \| Partner meetings \| Joint opportunities identified \|
71
72	### The EPIC Event Checklist
73
74	E — Execute pre-event
75	- Promotion timeline and channels
76	- Registration page optimization
77	- Pre-event nurture sequence
78	- Booth/materials preparation
79
80	P — Perform at event
81	- Staff training and talking points
82	- Lead capture system
83	- Engagement activities
84	- Real-time content capture
85
86	I — Implement follow-up
87	- Lead scoring and routing
88	- Personalized follow-up sequences
89	- Content delivery
90	- Meeting booking
91
92	C — Calculate ROI
93	- Lead attribution
94	- Pipeline tracking
95	- Revenue attribution
96	- Learnings documentation
97
98	## Event Metrics by Stage
99
100	\| Stage \| Key Metrics \| Benchmarks \|
101	\|-------\|-------------\|------------\|
102	\| Promotion \| Email open rate, CTR, social engagement \| 25%+ open, 3%+ CTR \|
103	\| Registration \| Registration rate, cost per registration \| 2-5% of audience \|
104	\| Attendance \| Show rate, check-in time \| 40-60% webinar, 80%+ in-person \|
105	\| Engagement \| Booth visits, session attendance, Q

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event-marketer

148installs3forks

View on GitHub

How to install event-marketer?

ncklrs/startup-os-skills/event-marketer

$npx -y skills add ncklrs/startup-os-skills --skill event-marketer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Event Marketer
2
3	Expert event marketing guidance for conferences, webinars, field marketing programs, and virtual events — from strategy through post-event follow-up and ROI measurement.
4
5	## Philosophy
6
7	Great event marketing treats every event as a campaign, not a checkbox:
8
9	1. Event as funnel — Promotion, attendance, engagement, and follow-up are all conversion points
10	2. Quality over quantity — 50 qualified conversations beat 500 badge scans
11	3. Experience creates memory — What they remember matters more than what you said
12	4. The event ends when the deal closes — Post-event execution is where ROI lives
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `strategy-*` — Event selection, planning, goal-setting
19	- `conference-*` — Booth presence, sponsorship, in-person execution
20	- `webinar-*` — Webinar strategy, production, engagement
21	- `virtual-*` — Virtual and hybrid event production
22	- `promotion-*` — Event marketing, registration optimization
23	- `speaker-*` — Speaker preparation, content development
24	- `engagement-*` — Booth staffing, attendee engagement tactics
25	- `followup-*` — Post-event sequences, lead processing
26	- `field-*` — Field marketing programs, regional events
27	- `measurement-*` — Event ROI, attribution, metrics
28
29	## Core Frameworks
30
31	### The Event Marketing Funnel
32
33	```
34	┌─────────────────────────────────────────────────────────────┐
35	│ │
36	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
37	│ │ PROMOTE │───▶│ REGISTER │───▶│ ATTEND │ │
38	│ │ (Reach) │ │ (Convert)│ │ (Show up)│ │
39	│ └──────────┘ └──────────┘ └──────────┘ │
40	│ │ │
41	│ ┌──────────┐ ┌──────────┐ │ │
42	│ │ CLOSE │◀───│ FOLLOW UP│◀────────┘ │
43	│ │ (Win) │ │ (Nurture)│ │
44	│ └──────────┘ └──────────┘ │
45	│ │
46	└─────────────────────────────────────────────────────────────┘
47	```
48
49	### Event Type Selection Matrix
50
51	\| Event Type \| Best For \| Typical Cost \| Lead Quality \| Time Investment \|
52	\|------------\|----------\|--------------\|--------------\|-----------------\|
53	\| Tier 1 Conference \| Brand awareness, enterprise deals \| $50k-500k \| Medium-High \| 3-6 months \|
54	\| Industry Trade Show \| Pipeline generation, demos \| $20k-100k \| Medium \| 2-3 months \|
55	\| Hosted Webinar \| Lead gen, thought leadership \| $1k-5k \| Medium \| 2-4 weeks \|
56	\| User Conference \| Retention, expansion, community \| $100k-1M+ \| High \| 6-12 months \|
57	\| Meetup/Roundtable \| Relationship building, ABM \| $2k-10k \| High \| 2-4 weeks \|
58	\| Virtual Summit \| Scale, global reach \| $10k-50k \| Low-Medium \| 2-3 months \|
59	\| Field Dinner \| Executive relationships \| $5k-20k \| Very High \| 3-4 weeks \|
60
61	### Event Goal Framework
62
63	\| Goal \| Primary Metric \| Secondary Metrics \|
64	\|------\|---------------\|-------------------\|
65	\| Brand Awareness \| Impressions, booth traffic \| Social mentions, press coverage \|
66	\| Lead Generation \| MQLs generated \| Cost per lead, lead quality score \|
67	\| Pipeline Acceleration \| Meetings booked \| Opportunities influenced \|
68	\| Customer Retention \| NPS lift, engagement \| Renewal mentions, expansion convos \|
69	\| Thought Leadership \| Speaking slots, content downloads \| Media mentions, social engagement \|
70	\| Partnership Development \| Partner meetings \| Joint opportunities identified \|
71
72	### The EPIC Event Checklist
73
74	E — Execute pre-event
75	- Promotion timeline and channels
76	- Registration page optimization
77	- Pre-event nurture sequence
78	- Booth/materials preparation
79
80	P — Perform at event
81	- Staff training and talking points
82	- Lead capture system
83	- Engagement activities
84	- Real-time content capture
85
86	I — Implement follow-up
87	- Lead scoring and routing
88	- Personalized follow-up sequences
89	- Content delivery
90	- Meeting booking
91
92	C — Calculate ROI
93	- Lead attribution
94	- Pipeline tracking
95	- Revenue attribution
96	- Learnings documentation
97
98	## Event Metrics by Stage
99
100	\| Stage \| Key Metrics \| Benchmarks \|
101	\|-------\|-------------\|------------\|
102	\| Promotion \| Email open rate, CTR, social engagement \| 25%+ open, 3%+ CTR \|
103	\| Registration \| Registration rate, cost per registration \| 2-5% of audience \|
104	\| Attendance \| Show rate, check-in time \| 40-60% webinar, 80%+ in-person \|
105	\| Engagement \| Booth visits, session attendance, Q

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