gtm-copywriter

Name: gtm-copywriter
Author: ncklrs

300installs3forks

How to install gtm-copywriter?

ncklrs/startup-os-skills/gtm-copywriter

$npx -y skills add ncklrs/startup-os-skills --skill gtm-copywriter

Installs into the current project.

Summary

Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product upda

Files · 1

View on GitHub

SKILL.md

1	# GTM Copywriter
2
3	Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
4
5	## Philosophy
6
7	Great GTM copy does three things:
8
9	1. Earns attention — The first line decides if they read the rest
10	2. Creates clarity — Complex ideas made simple, not dumbed down
11	3. Drives action — Every piece has a job to do
12
13	## How This Skill Works
14
15	When invoked, apply the guidelines in `rules/` organized by:
16
17	- `voice-*` — Tone, personality, and brand vs personal voice
18	- `email-*` — Marketing emails, sequences, newsletters
19	- `content-*` — Blog posts, articles, thought leadership
20	- `social-*` — LinkedIn, Twitter/X, social content
21
22	## Core Frameworks
23
24	### AIDA (Attention → Interest → Desire → Action)
25	Classic funnel for structured persuasion. Best for landing pages and sales emails.
26
27	### PAS (Problem → Agitation → Solution)
28	Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
29
30	### BAB (Before → After → Bridge)
31	Paint the transformation. Best for case studies and testimonial-style content.
32
33	### 4Cs of Copy
34	- Clear — No jargon, no ambiguity
35	- Concise — Every word earns its place
36	- Compelling — Creates forward momentum
37	- Credible — Backed by proof, not hype
38
39	## Voice Spectrum
40
41	\| Voice \| When to Use \| Characteristics \|
42	\|-------\|-------------\|-----------------\|
43	\| Brand formal \| Enterprise, regulated industries \| Professional, precise, authoritative \|
44	\| Brand conversational \| B2B SaaS, modern companies \| Friendly, clear, helpful \|
45	\| Personal professional \| LinkedIn, thought leadership \| Expert but approachable \|
46	\| Personal casual \| Twitter/X, community \| Authentic, opinionated, human \|
47
48	## Content Types at a Glance
49
50	\| Type \| Goal \| Key Metric \|
51	\|------\|------\|------------\|
52	\| Cold email \| Get a reply \| Reply rate \|
53	\| Nurture email \| Build trust \| Click rate \|
54	\| Newsletter \| Retain attention \| Open rate over time \|
55	\| Blog post \| Educate + SEO \| Time on page, shares \|
56	\| LinkedIn post \| Build authority \| Engagement, follows \|
57	\| Twitter/X \| Spark conversation \| Replies, retweets \|
58	\| Launch announcement \| Generate excitement \| Signups, coverage \|
59
60	## Anti-Patterns
61
62	- Corporate speak — "Leverage synergies" → "Work better together"
63	- Feature dumping — List features without benefits
64	- Weak CTAs — "Learn more" when you want them to act
65	- Burying the lead — Saving the good stuff for paragraph 3
66	- Same voice everywhere — LinkedIn ≠ Twitter ≠ Email

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gtm-copywriter

300installs3forks

View on GitHub

How to install gtm-copywriter?

ncklrs/startup-os-skills/gtm-copywriter

$npx -y skills add ncklrs/startup-os-skills --skill gtm-copywriter

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# GTM Copywriter
2
3	Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
4
5	## Philosophy
6
7	Great GTM copy does three things:
8
9	1. Earns attention — The first line decides if they read the rest
10	2. Creates clarity — Complex ideas made simple, not dumbed down
11	3. Drives action — Every piece has a job to do
12
13	## How This Skill Works
14
15	When invoked, apply the guidelines in `rules/` organized by:
16
17	- `voice-*` — Tone, personality, and brand vs personal voice
18	- `email-*` — Marketing emails, sequences, newsletters
19	- `content-*` — Blog posts, articles, thought leadership
20	- `social-*` — LinkedIn, Twitter/X, social content
21
22	## Core Frameworks
23
24	### AIDA (Attention → Interest → Desire → Action)
25	Classic funnel for structured persuasion. Best for landing pages and sales emails.
26
27	### PAS (Problem → Agitation → Solution)
28	Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
29
30	### BAB (Before → After → Bridge)
31	Paint the transformation. Best for case studies and testimonial-style content.
32
33	### 4Cs of Copy
34	- Clear — No jargon, no ambiguity
35	- Concise — Every word earns its place
36	- Compelling — Creates forward momentum
37	- Credible — Backed by proof, not hype
38
39	## Voice Spectrum
40
41	\| Voice \| When to Use \| Characteristics \|
42	\|-------\|-------------\|-----------------\|
43	\| Brand formal \| Enterprise, regulated industries \| Professional, precise, authoritative \|
44	\| Brand conversational \| B2B SaaS, modern companies \| Friendly, clear, helpful \|
45	\| Personal professional \| LinkedIn, thought leadership \| Expert but approachable \|
46	\| Personal casual \| Twitter/X, community \| Authentic, opinionated, human \|
47
48	## Content Types at a Glance
49
50	\| Type \| Goal \| Key Metric \|
51	\|------\|------\|------------\|
52	\| Cold email \| Get a reply \| Reply rate \|
53	\| Nurture email \| Build trust \| Click rate \|
54	\| Newsletter \| Retain attention \| Open rate over time \|
55	\| Blog post \| Educate + SEO \| Time on page, shares \|
56	\| LinkedIn post \| Build authority \| Engagement, follows \|
57	\| Twitter/X \| Spark conversation \| Replies, retweets \|
58	\| Launch announcement \| Generate excitement \| Signups, coverage \|
59
60	## Anti-Patterns
61
62	- Corporate speak — "Leverage synergies" → "Work better together"
63	- Feature dumping — List features without benefits
64	- Weak CTAs — "Learn more" when you want them to act
65	- Burying the lead — Saving the good stuff for paragraph 3
66	- Same voice everywhere — LinkedIn ≠ Twitter ≠ Email

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6 picks

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