gtm-leader

Name: gtm-leader
Author: ncklrs

199installs3forks

How to install gtm-leader?

ncklrs/startup-os-skills/gtm-leader

$npx -y skills add ncklrs/startup-os-skills --skill gtm-leader

Installs into the current project.

Summary

Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution

Files · 1

View on GitHub

SKILL.md

1	# GTM Leader
2
3	Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
4
5	## Philosophy
6
7	Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
8
9	The best SaaS GTM strategies:
10	1. Start narrow, then expand — Own one channel before adding another
11	2. Build distribution before product — Audience is a moat
12	3. Compound over time — Consistency beats virality
13	4. Blend personal and brand — Founders are the ultimate differentiator
14
15	## How This Skill Works
16
17	When invoked, apply the guidelines in `rules/` organized by:
18
19	- `strategy-*` — GTM fundamentals, motions, positioning
20	- `content-*` — Content systems, pillars, distribution
21	- `brand-*` — Personal brand vs business brand
22	- `platform-*` — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
23	- `growth-*` — Audience building, community, virality
24
25	## Core Frameworks
26
27	### GTM Motion Types
28
29	\| Motion \| Best For \| Key Metric \|
30	\|--------\|----------\|------------\|
31	\| Product-Led (PLG) \| Self-serve, low ACV \| Activation rate \|
32	\| Sales-Led \| Enterprise, high ACV \| SQL → Close rate \|
33	\| Community-Led \| Developer tools, platforms \| Community engagement \|
34	\| Content-Led \| Thought leadership, SEO \| Organic traffic \|
35	\| Founder-Led \| Early stage, trust-building \| Founder reach \|
36
37	### The Content Pyramid
38
39	```
40	┌─────────────┐
41	│ Pillar │ ← Long-form (blog, video, podcast)
42	│ Content │
43	├─────────────┤
44	│ Derivative │ ← Clips, threads, carousels
45	│ Content │
46	├─────────────┤
47	│ Atomic │ ← Single posts, quotes, stats
48	│ Content │
49	└─────────────┘
50	```
51
52	### PESO Model (Distribution)
53
54	- Paid — Ads, sponsorships, paid placement
55	- Earned — PR, press, organic mentions
56	- Shared — Social media, community
57	- Owned — Blog, email list, product
58
59	### Brand Architecture
60
61	```
62	┌─────────────────────────────────────────┐
63	│ BUSINESS BRAND │
64	│ (Company positioning, voice, values) │
65	├─────────────────────────────────────────┤
66	│ PERSONAL BRANDS │
67	│ (Founders, employees, advocates) │
68	│ ┌─────┐ ┌─────┐ ┌─────┐ │
69	│ │ CEO │ │ CTO │ │ Dev │ │
70	│ └─────┘ └─────┘ └─────┘ │
71	└─────────────────────────────────────────┘
72	```
73
74	## Platform Overview
75
76	\| Platform \| Audience \| Content Type \| Cadence \| Half-Life \|
77	\|----------\|----------\|--------------\|---------\|-----------\|
78	\| LinkedIn \| B2B professionals \| Text, carousels, video \| 3-5x/week \| 24-48 hours \|
79	\| X/Twitter \| Tech, media, thought leaders \| Text, threads, memes \| 3-10x/day \| 20 minutes \|
80	\| TikTok \| Gen Z, consumers, SMB \| Short video \| 1-3x/day \| 7 days \|
81	\| YouTube \| Researchers, learners \| Long video, Shorts \| 1-2x/week \| Years \|
82	\| Newsletter \| Engaged subscribers \| Long-form, curated \| 1x/week \| N/A (inbox) \|
83	\| Podcast \| Commuters, learners \| Audio conversations \| 1x/week \| Months \|
84
85	## Anti-Patterns
86
87	- Platform FOMO — Being mediocre everywhere beats excellence somewhere
88	- Content without distribution — "Build it and they will come" doesn't work
89	- Brand before audience — Positioning means nothing if no one hears it
90	- Copying competitors — Being a second-rate them vs first-rate you
91	- Vanity metrics — Followers ≠ customers
92	- Separating brand and product — Your product IS your brand

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gtm-leader

199installs3forks

View on GitHub

How to install gtm-leader?

ncklrs/startup-os-skills/gtm-leader

$npx -y skills add ncklrs/startup-os-skills --skill gtm-leader

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# GTM Leader
2
3	Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
4
5	## Philosophy
6
7	Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
8
9	The best SaaS GTM strategies:
10	1. Start narrow, then expand — Own one channel before adding another
11	2. Build distribution before product — Audience is a moat
12	3. Compound over time — Consistency beats virality
13	4. Blend personal and brand — Founders are the ultimate differentiator
14
15	## How This Skill Works
16
17	When invoked, apply the guidelines in `rules/` organized by:
18
19	- `strategy-*` — GTM fundamentals, motions, positioning
20	- `content-*` — Content systems, pillars, distribution
21	- `brand-*` — Personal brand vs business brand
22	- `platform-*` — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
23	- `growth-*` — Audience building, community, virality
24
25	## Core Frameworks
26
27	### GTM Motion Types
28
29	\| Motion \| Best For \| Key Metric \|
30	\|--------\|----------\|------------\|
31	\| Product-Led (PLG) \| Self-serve, low ACV \| Activation rate \|
32	\| Sales-Led \| Enterprise, high ACV \| SQL → Close rate \|
33	\| Community-Led \| Developer tools, platforms \| Community engagement \|
34	\| Content-Led \| Thought leadership, SEO \| Organic traffic \|
35	\| Founder-Led \| Early stage, trust-building \| Founder reach \|
36
37	### The Content Pyramid
38
39	```
40	┌─────────────┐
41	│ Pillar │ ← Long-form (blog, video, podcast)
42	│ Content │
43	├─────────────┤
44	│ Derivative │ ← Clips, threads, carousels
45	│ Content │
46	├─────────────┤
47	│ Atomic │ ← Single posts, quotes, stats
48	│ Content │
49	└─────────────┘
50	```
51
52	### PESO Model (Distribution)
53
54	- Paid — Ads, sponsorships, paid placement
55	- Earned — PR, press, organic mentions
56	- Shared — Social media, community
57	- Owned — Blog, email list, product
58
59	### Brand Architecture
60
61	```
62	┌─────────────────────────────────────────┐
63	│ BUSINESS BRAND │
64	│ (Company positioning, voice, values) │
65	├─────────────────────────────────────────┤
66	│ PERSONAL BRANDS │
67	│ (Founders, employees, advocates) │
68	│ ┌─────┐ ┌─────┐ ┌─────┐ │
69	│ │ CEO │ │ CTO │ │ Dev │ │
70	│ └─────┘ └─────┘ └─────┘ │
71	└─────────────────────────────────────────┘
72	```
73
74	## Platform Overview
75
76	\| Platform \| Audience \| Content Type \| Cadence \| Half-Life \|
77	\|----------\|----------\|--------------\|---------\|-----------\|
78	\| LinkedIn \| B2B professionals \| Text, carousels, video \| 3-5x/week \| 24-48 hours \|
79	\| X/Twitter \| Tech, media, thought leaders \| Text, threads, memes \| 3-10x/day \| 20 minutes \|
80	\| TikTok \| Gen Z, consumers, SMB \| Short video \| 1-3x/day \| 7 days \|
81	\| YouTube \| Researchers, learners \| Long video, Shorts \| 1-2x/week \| Years \|
82	\| Newsletter \| Engaged subscribers \| Long-form, curated \| 1x/week \| N/A (inbox) \|
83	\| Podcast \| Commuters, learners \| Audio conversations \| 1x/week \| Months \|
84
85	## Anti-Patterns
86
87	- Platform FOMO — Being mediocre everywhere beats excellence somewhere
88	- Content without distribution — "Build it and they will come" doesn't work
89	- Brand before audience — Positioning means nothing if no one hears it
90	- Copying competitors — Being a second-rate them vs first-rate you
91	- Vanity metrics — Followers ≠ customers
92	- Separating brand and product — Your product IS your brand

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