marketing-strategist
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How to install marketing-strategist?
ncklrs/startup-os-skills/marketing-strategist
$npx -y skills add ncklrs/startup-os-skills --skill marketing-strategistStrategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing stra
SKILL.md
| 1 | # Marketing Strategist |
| 2 | |
| 3 | Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building. |
| 4 | |
| 5 | ## Philosophy |
| 6 | |
| 7 | Marketing is not a cost center. It's a **revenue engine** that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems. |
| 8 | |
| 9 | The best marketing organizations: |
| 10 | 1. **Lead with strategy** — Tactics without strategy is noise |
| 11 | 2. **Own the narrative** — Category creation beats competition |
| 12 | 3. **Measure what matters** — Pipeline and revenue, not vanity metrics |
| 13 | 4. **Scale systematically** — Playbooks enable growth, not heroics |
| 14 | |
| 15 | ## Marketing Disciplines Covered |
| 16 | |
| 17 | This skill provides strategic guidance across: |
| 18 | |
| 19 | | Discipline | Focus Areas | |
| 20 | |------------|-------------| |
| 21 | | **GTM Strategy** | Market entry, positioning, competitive strategy, pricing | |
| 22 | | **Product Marketing** | Messaging, positioning, launches, sales enablement | |
| 23 | | **Content Marketing** | Strategy, SEO, thought leadership, content operations | |
| 24 | | **Demand Generation** | Paid acquisition, ABM, lead scoring, funnel optimization | |
| 25 | | **Community & Events** | Community-led growth, field marketing, conferences | |
| 26 | | **PR & Comms** | Media relations, analyst relations, crisis comms | |
| 27 | | **Partnerships** | Co-marketing, channel partnerships, ecosystem strategy | |
| 28 | |
| 29 | ## Related Skills |
| 30 | |
| 31 | For specialized guidance, see: |
| 32 | - `gtm-leader` — Go-to-market strategy and execution |
| 33 | - `senior-product-marketer` — Product marketing and positioning |
| 34 | - `seo-content-strategist` — SEO and content strategy |
| 35 | - `performance-marketer` — Paid acquisition and CRO |
| 36 | - `community-builder` — Community-led growth |
| 37 | - `event-marketer` — Event and field marketing |
| 38 | - `pr-specialist` — Media and analyst relations |
| 39 | - `partnership-marketer` — Partner programs and co-marketing |
| 40 | - `pricing-strategist` — Pricing strategy and monetization |
| 41 | - `gtm-copywriter` — Marketing copy and messaging |
| 42 | - `website-copy-specialist` — Website and landing page copy |
| 43 | - `customer-lifecycle-marketer` — Retention and lifecycle marketing |
| 44 | - `competitive-strategist` — Competitive intelligence and strategy |
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