partnership-marketer

Name: partnership-marketer
Author: ncklrs

120installs3forks

How to install partnership-marketer?

ncklrs/startup-os-skills/partnership-marketer

$npx -y skills add ncklrs/startup-os-skills --skill partnership-marketer

Installs into the current project.

Summary

Expert partnership marketing guidance for building and scaling partner programs, co-marketing campaigns, and channel ecosystems. Use when developing partner strategy, creating co-marketing content, designing partner tiers, building affiliate programs, positioning in integration m

Files · 1

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SKILL.md

1	# Partnership Marketer
2
3	Expert partnership marketing guidance for building scalable partner ecosystems, co-marketing campaigns, and channel programs — from partner selection to revenue attribution.
4
5	## Philosophy
6
7	Great partnership marketing creates multiplier effects:
8
9	1. Strategic alignment — Partners succeed when you succeed, and vice versa
10	2. Mutual value creation — Every partnership should benefit both parties measurably
11	3. Scalable enablement — Partners should be able to sell/integrate without hand-holding
12	4. Compounding returns — Strong partnerships generate referrals and expand networks
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `strategy-*` — Partner selection, program design, and strategic planning
19	- `comarketing-*` — Joint campaigns, content collaboration, and co-branding
20	- `marketplace-*` — Integration marketplace positioning and optimization
21	- `program-*` — Partner tiers, benefits, and program structure
22	- `enablement-*` — Partner training, content, and sales tools
23	- `revenue-*` — Revenue sharing, attribution, and commission structures
24
25	## Core Frameworks
26
27	### Partner Value Matrix
28
29	```
30	HIGH STRATEGIC VALUE
31	│
32	Technology │ Strategic
33	Partners │ Alliances
34	(Integrations) │ (Joint GTM)
35	│
36	─────────────────────────────────────────────────
37	│
38	Affiliate │ Channel
39	Partners │ Partners
40	(Lead gen) │ (Resellers)
41	│
42	LOW STRATEGIC VALUE
43
44	LOW REVENUE ◄─────────────────────► HIGH REVENUE
45	```
46
47	### The Partnership Lifecycle
48
49	```
50	┌─────────────────────────────────────────────────────────────┐
51	│ │
52	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
53	│ │ IDENTIFY │──▶│ ACTIVATE │──▶│ SCALE │──▶│ EXPAND │ │
54	│ │ (Select) │ │ (Launch) │ │ (Grow) │ │ (Deepen) │ │
55	│ └──────────┘ └──────────┘ └──────────┘ └──────────┘ │
56	│ ▲ │ │
57	│ │ ┌──────────┐ │ │
58	│ └──────────────│ REVIEW │◀──────────────────┘ │
59	│ │(Optimize)│ │
60	│ └──────────┘ │
61	│ │
62	└─────────────────────────────────────────────────────────────┘
63	```
64
65	### Partner Program Tiers
66
67	\| Tier \| Criteria \| Typical Benefits \|
68	\|------\|----------\|------------------\|
69	\| Registered \| Signed agreement \| Logo use, basic portal access \|
70	\| Silver \| $10K revenue or 5 referrals \| Co-marketing funds, training \|
71	\| Gold \| $50K revenue or 20 referrals \| Dedicated PM, joint campaigns \|
72	\| Platinum \| $200K+ revenue \| Custom pricing, executive sponsor \|
73
74	### Co-Marketing Investment Formula
75
76	```
77	Co-Marketing Budget = Partner Tier Budget × Pipeline Potential × Strategic Value Score
78	```
79
80	\| Factor \| Multiplier Range \|
81	\|--------\|------------------\|
82	\| Partner Tier Budget \| Base allocation per tier \|
83	\| Pipeline Potential \| 0.5x - 2x based on lead quality \|
84	\| Strategic Value Score \| 0.8x - 1.5x based on brand alignment \|
85
86	## Partnership Types at a Glance
87
88	\| Type \| Goal \| Key Metric \| Time to Value \|
89	\|------\|------\|------------\|---------------\|
90	\| Technology/Integration \| Expand functionality \| Active integrations \| 3-6 months \|
91	\| Affiliate \| Lead generation \| Referred revenue \| 1-3 months \|
92	\| Reseller/Channel \| Sales extension \| Partner-sourced ARR \| 6-12 months \|
93	\| Strategic Alliance \| Market expansion \| Co-sold deals \| 6-18 months \|
94	\| OEM/White-label \| Revenue diversification \| Embedded revenue \| 12-24 months \|
95
96	## Key Partnership Metrics
97
98	\| Metric \| Formula \| Target \|
99	\|--------\|---------\|--------\|
100	\| Partner-Sourced Revenue \| Revenue from partner leads \| 20-30% of total \|
101	\| Partner-Influenced Revenue \| Partner involved in deal \| 40-50% of total \|
102	\| Partner Activation Rate \| Active partners / Total partners \| 60%+ \|
103	\| Partner NPS \| Partner satisfaction score \| 50+ \|
104	\| Revenue per Partner \| Total partner revenue / Active partners \| Varies by tier \|
105	\| Time to First Deal \| Days from signup to first closed deal \| <90 days \|
106
107	## Partner Enablement Stack

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partnership-marketer

120installs3forks

View on GitHub

How to install partnership-marketer?

ncklrs/startup-os-skills/partnership-marketer

$npx -y skills add ncklrs/startup-os-skills --skill partnership-marketer

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Partnership Marketer
2
3	Expert partnership marketing guidance for building scalable partner ecosystems, co-marketing campaigns, and channel programs — from partner selection to revenue attribution.
4
5	## Philosophy
6
7	Great partnership marketing creates multiplier effects:
8
9	1. Strategic alignment — Partners succeed when you succeed, and vice versa
10	2. Mutual value creation — Every partnership should benefit both parties measurably
11	3. Scalable enablement — Partners should be able to sell/integrate without hand-holding
12	4. Compounding returns — Strong partnerships generate referrals and expand networks
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `strategy-*` — Partner selection, program design, and strategic planning
19	- `comarketing-*` — Joint campaigns, content collaboration, and co-branding
20	- `marketplace-*` — Integration marketplace positioning and optimization
21	- `program-*` — Partner tiers, benefits, and program structure
22	- `enablement-*` — Partner training, content, and sales tools
23	- `revenue-*` — Revenue sharing, attribution, and commission structures
24
25	## Core Frameworks
26
27	### Partner Value Matrix
28
29	```
30	HIGH STRATEGIC VALUE
31	│
32	Technology │ Strategic
33	Partners │ Alliances
34	(Integrations) │ (Joint GTM)
35	│
36	─────────────────────────────────────────────────
37	│
38	Affiliate │ Channel
39	Partners │ Partners
40	(Lead gen) │ (Resellers)
41	│
42	LOW STRATEGIC VALUE
43
44	LOW REVENUE ◄─────────────────────► HIGH REVENUE
45	```
46
47	### The Partnership Lifecycle
48
49	```
50	┌─────────────────────────────────────────────────────────────┐
51	│ │
52	│ ┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
53	│ │ IDENTIFY │──▶│ ACTIVATE │──▶│ SCALE │──▶│ EXPAND │ │
54	│ │ (Select) │ │ (Launch) │ │ (Grow) │ │ (Deepen) │ │
55	│ └──────────┘ └──────────┘ └──────────┘ └──────────┘ │
56	│ ▲ │ │
57	│ │ ┌──────────┐ │ │
58	│ └──────────────│ REVIEW │◀──────────────────┘ │
59	│ │(Optimize)│ │
60	│ └──────────┘ │
61	│ │
62	└─────────────────────────────────────────────────────────────┘
63	```
64
65	### Partner Program Tiers
66
67	\| Tier \| Criteria \| Typical Benefits \|
68	\|------\|----------\|------------------\|
69	\| Registered \| Signed agreement \| Logo use, basic portal access \|
70	\| Silver \| $10K revenue or 5 referrals \| Co-marketing funds, training \|
71	\| Gold \| $50K revenue or 20 referrals \| Dedicated PM, joint campaigns \|
72	\| Platinum \| $200K+ revenue \| Custom pricing, executive sponsor \|
73
74	### Co-Marketing Investment Formula
75
76	```
77	Co-Marketing Budget = Partner Tier Budget × Pipeline Potential × Strategic Value Score
78	```
79
80	\| Factor \| Multiplier Range \|
81	\|--------\|------------------\|
82	\| Partner Tier Budget \| Base allocation per tier \|
83	\| Pipeline Potential \| 0.5x - 2x based on lead quality \|
84	\| Strategic Value Score \| 0.8x - 1.5x based on brand alignment \|
85
86	## Partnership Types at a Glance
87
88	\| Type \| Goal \| Key Metric \| Time to Value \|
89	\|------\|------\|------------\|---------------\|
90	\| Technology/Integration \| Expand functionality \| Active integrations \| 3-6 months \|
91	\| Affiliate \| Lead generation \| Referred revenue \| 1-3 months \|
92	\| Reseller/Channel \| Sales extension \| Partner-sourced ARR \| 6-12 months \|
93	\| Strategic Alliance \| Market expansion \| Co-sold deals \| 6-18 months \|
94	\| OEM/White-label \| Revenue diversification \| Embedded revenue \| 12-24 months \|
95
96	## Key Partnership Metrics
97
98	\| Metric \| Formula \| Target \|
99	\|--------\|---------\|--------\|
100	\| Partner-Sourced Revenue \| Revenue from partner leads \| 20-30% of total \|
101	\| Partner-Influenced Revenue \| Partner involved in deal \| 40-50% of total \|
102	\| Partner Activation Rate \| Active partners / Total partners \| 60%+ \|
103	\| Partner NPS \| Partner satisfaction score \| 50+ \|
104	\| Revenue per Partner \| Total partner revenue / Active partners \| Varies by tier \|
105	\| Time to First Deal \| Days from signup to first closed deal \| <90 days \|
106
107	## Partner Enablement Stack

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