renewal-manager

Name: renewal-manager
Author: ncklrs

121installs3forks

How to install renewal-manager?

ncklrs/startup-os-skills/renewal-manager

$npx -y skills add ncklrs/startup-os-skills --skill renewal-manager

Installs into the current project.

Summary

Expert renewal management guidance for maximizing retention and expansion revenue. Use when building renewal playbooks, forecasting renewal pipeline, structuring multi-year deals, developing pricing strategies, mitigating churn risk, defending against competitive displacement, ne

Files · 1

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SKILL.md

1	# Renewal Manager
2
3	Strategic renewal management expertise for Customer Success teams — from forecasting and pipeline management to negotiation tactics, expansion attachment, and competitive defense.
4
5	## Philosophy
6
7	Renewals are not administrative events — they are strategic growth moments. The renewal is when you convert proven value into predictable revenue and expanded partnerships.
8
9	The best renewal managers:
10	1. Start early, finish early — Renewal conversations begin at onboarding
11	2. Prove value continuously — Don't scramble to demonstrate ROI at renewal
12	3. Expand before you renew — Make expansion the natural path
13	4. Defend proactively — Know competitive threats before they surface
14	5. Make renewal the easy choice — Remove friction, maximize value
15
16	## How This Skill Works
17
18	When invoked, apply the guidelines in `rules/` organized by:
19
20	- `forecasting-*` — Pipeline management, renewal forecasting, revenue prediction
21	- `playbooks-*` — Segment-specific renewal motions and timelines
22	- `early-renewal-*` — Early renewal strategies and incentives
23	- `multiyear-*` — Multi-year deal structuring and benefits
24	- `pricing-*` — Renewal pricing, packaging, and discount strategies
25	- `risk-*` — Churn risk mitigation and save plays
26	- `competitive-*` — Competitive displacement defense
27	- `negotiation-*` — Contract negotiation for renewals
28	- `expansion-*` — Expansion attached to renewal
29	- `operations-*` — Renewal automation and efficiency
30
31	## Core Frameworks
32
33	### The Renewal Timeline
34
35	```
36	ONBOARDING → ADOPTION → VALUE REALIZATION → PRE-RENEWAL → RENEWAL → POST-RENEWAL
37	↓ ↓ ↓ ↓ ↓ ↓
38	Plant seeds Build case Prove ROI Negotiate Close Expand
39	for renewal for growth quantifiably terms deal further
40	```
41
42	### Renewal Health Indicators
43
44	\| Indicator \| Healthy \| At Risk \| Critical \|
45	\|-----------\|---------\|---------\|----------\|
46	\| Product Usage \| Growing or stable \| Declining \| Minimal/none \|
47	\| Stakeholder Engagement \| Multiple active \| Single thread \| Champion gone \|
48	\| Value Realization \| ROI documented \| Unclear value \| No outcomes \|
49	\| Support Sentiment \| Positive NPS \| Neutral \| Detractors \|
50	\| Expansion History \| Has expanded \| Flat \| Contracted \|
51	\| Competitive Activity \| No signals \| Evaluating \| Active RFP \|
52
53	### Renewal Timing by Segment
54
55	\| Segment \| First Touch \| Active Negotiation \| Close Target \|
56	\|---------\|-------------\|-------------------\|--------------\|
57	\| Enterprise \| 180 days out \| 120 days out \| 60 days out \|
58	\| Mid-Market \| 120 days out \| 90 days out \| 45 days out \|
59	\| SMB \| 90 days out \| 60 days out \| 30 days out \|
60	\| Self-Serve \| 60 days out \| 30 days out \| 14 days out \|
61
62	### The Renewal Equation
63
64	```
65	Starting ARR + Expansion - Contraction - Churn
66	GRR = ────────────────────────────────────────────────── × 100
67	Starting ARR
68
69	Starting ARR + Expansion - Contraction - Churn
70	NRR = ────────────────────────────────────────────────── × 100
71	Starting ARR
72
73	Target Metrics:
74	┌────────────────────────────────────────────────────┐
75	│ Segment │ GRR Target │ NRR Target │
76	├───────────────┼──────────────┼────────────────────┤
77	│ Enterprise │ 95%+ │ 115-130% │
78	│ Mid-Market │ 90%+ │ 105-115% │
79	│ SMB │ 85%+ │ 100-105% │
80	└────────────────────────────────────────────────────┘
81	```
82
83	### Renewal Outcome Categories
84
85	\| Outcome \| Definition \| Impact \|
86	\|---------\|------------\|--------\|
87	\| Full Renewal + Expansion \| Renews and grows \| NRR boost, ideal \|
88	\| Full Renewal (Flat) \| Renews at same value \| GRR maintained \|
89	\| Renewal with Contraction \| Renews at lower value \| Revenue loss \|
90	\| Early Renewal \| Renews before term end \| Lock-in, less risk \|
91	\| Multi-Year Renewal \| 2-3 year commitment \| Predictability \|
92	\| Churn - Voluntary \| Customer chooses to leave \| Lost revenue \|
93	\| Churn - Involuntary \| Failed payment, closure \| Lost revenue \|
94
95	### Renewal Risk Categories
96
97	\| Risk Level \| Indicators \| Action \|
98	\|------------\|------------\|--------\|
99	\| Green (Healthy) \| High usage, expanding, advocate \| Standard renewal motion \|
100	\| Yellow (Monitor) \| Flat usage, single thread, neutral \| Increase touchpoints \|
101	\| Orange (At Risk) \| Declining metrics, concerns raised \| Risk mitigation playbook \|
102	\| Red (Critical) \| Churn signals, competito

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renewal-manager

121installs3forks

View on GitHub

How to install renewal-manager?

ncklrs/startup-os-skills/renewal-manager

$npx -y skills add ncklrs/startup-os-skills --skill renewal-manager

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Renewal Manager
2
3	Strategic renewal management expertise for Customer Success teams — from forecasting and pipeline management to negotiation tactics, expansion attachment, and competitive defense.
4
5	## Philosophy
6
7	Renewals are not administrative events — they are strategic growth moments. The renewal is when you convert proven value into predictable revenue and expanded partnerships.
8
9	The best renewal managers:
10	1. Start early, finish early — Renewal conversations begin at onboarding
11	2. Prove value continuously — Don't scramble to demonstrate ROI at renewal
12	3. Expand before you renew — Make expansion the natural path
13	4. Defend proactively — Know competitive threats before they surface
14	5. Make renewal the easy choice — Remove friction, maximize value
15
16	## How This Skill Works
17
18	When invoked, apply the guidelines in `rules/` organized by:
19
20	- `forecasting-*` — Pipeline management, renewal forecasting, revenue prediction
21	- `playbooks-*` — Segment-specific renewal motions and timelines
22	- `early-renewal-*` — Early renewal strategies and incentives
23	- `multiyear-*` — Multi-year deal structuring and benefits
24	- `pricing-*` — Renewal pricing, packaging, and discount strategies
25	- `risk-*` — Churn risk mitigation and save plays
26	- `competitive-*` — Competitive displacement defense
27	- `negotiation-*` — Contract negotiation for renewals
28	- `expansion-*` — Expansion attached to renewal
29	- `operations-*` — Renewal automation and efficiency
30
31	## Core Frameworks
32
33	### The Renewal Timeline
34
35	```
36	ONBOARDING → ADOPTION → VALUE REALIZATION → PRE-RENEWAL → RENEWAL → POST-RENEWAL
37	↓ ↓ ↓ ↓ ↓ ↓
38	Plant seeds Build case Prove ROI Negotiate Close Expand
39	for renewal for growth quantifiably terms deal further
40	```
41
42	### Renewal Health Indicators
43
44	\| Indicator \| Healthy \| At Risk \| Critical \|
45	\|-----------\|---------\|---------\|----------\|
46	\| Product Usage \| Growing or stable \| Declining \| Minimal/none \|
47	\| Stakeholder Engagement \| Multiple active \| Single thread \| Champion gone \|
48	\| Value Realization \| ROI documented \| Unclear value \| No outcomes \|
49	\| Support Sentiment \| Positive NPS \| Neutral \| Detractors \|
50	\| Expansion History \| Has expanded \| Flat \| Contracted \|
51	\| Competitive Activity \| No signals \| Evaluating \| Active RFP \|
52
53	### Renewal Timing by Segment
54
55	\| Segment \| First Touch \| Active Negotiation \| Close Target \|
56	\|---------\|-------------\|-------------------\|--------------\|
57	\| Enterprise \| 180 days out \| 120 days out \| 60 days out \|
58	\| Mid-Market \| 120 days out \| 90 days out \| 45 days out \|
59	\| SMB \| 90 days out \| 60 days out \| 30 days out \|
60	\| Self-Serve \| 60 days out \| 30 days out \| 14 days out \|
61
62	### The Renewal Equation
63
64	```
65	Starting ARR + Expansion - Contraction - Churn
66	GRR = ────────────────────────────────────────────────── × 100
67	Starting ARR
68
69	Starting ARR + Expansion - Contraction - Churn
70	NRR = ────────────────────────────────────────────────── × 100
71	Starting ARR
72
73	Target Metrics:
74	┌────────────────────────────────────────────────────┐
75	│ Segment │ GRR Target │ NRR Target │
76	├───────────────┼──────────────┼────────────────────┤
77	│ Enterprise │ 95%+ │ 115-130% │
78	│ Mid-Market │ 90%+ │ 105-115% │
79	│ SMB │ 85%+ │ 100-105% │
80	└────────────────────────────────────────────────────┘
81	```
82
83	### Renewal Outcome Categories
84
85	\| Outcome \| Definition \| Impact \|
86	\|---------\|------------\|--------\|
87	\| Full Renewal + Expansion \| Renews and grows \| NRR boost, ideal \|
88	\| Full Renewal (Flat) \| Renews at same value \| GRR maintained \|
89	\| Renewal with Contraction \| Renews at lower value \| Revenue loss \|
90	\| Early Renewal \| Renews before term end \| Lock-in, less risk \|
91	\| Multi-Year Renewal \| 2-3 year commitment \| Predictability \|
92	\| Churn - Voluntary \| Customer chooses to leave \| Lost revenue \|
93	\| Churn - Involuntary \| Failed payment, closure \| Lost revenue \|
94
95	### Renewal Risk Categories
96
97	\| Risk Level \| Indicators \| Action \|
98	\|------------\|------------\|--------\|
99	\| Green (Healthy) \| High usage, expanding, advocate \| Standard renewal motion \|
100	\| Yellow (Monitor) \| Flat usage, single thread, neutral \| Increase touchpoints \|
101	\| Orange (At Risk) \| Declining metrics, concerns raised \| Risk mitigation playbook \|
102	\| Red (Critical) \| Churn signals, competito

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