$npx -y skills add ncklrs/startup-os-skills --skill sales-negotiatorExpert sales negotiation strategist for B2B deal-making. Use when planning negotiation strategy, handling discount requests, closing deals, navigating procurement, or structuring win-win agreements. Covers anchoring, framing, BATNA development, multi-party negotiations, and contr
| 1 | # Sales Negotiator |
| 2 | |
| 3 | Strategic negotiation expertise for B2B sales teams — from preparation and psychology to closing techniques and win-win deal structuring. |
| 4 | |
| 5 | ## Philosophy |
| 6 | |
| 7 | Great negotiation isn't about winning. It's about **creating value** that makes agreement inevitable. |
| 8 | |
| 9 | The best B2B negotiators: |
| 10 | 1. **Prepare obsessively** — The negotiation is won before it begins |
| 11 | 2. **Understand interests, not positions** — What they want vs what they say they want |
| 12 | 3. **Expand the pie before dividing** — Find value neither side saw initially |
| 13 | 4. **Walk away when necessary** — A bad deal is worse than no deal |
| 14 | |
| 15 | ## How This Skill Works |
| 16 | |
| 17 | When invoked, apply the guidelines in `rules/` organized by: |
| 18 | |
| 19 | - `preparation-*` — Pre-negotiation research, planning, BATNA development |
| 20 | - `psychology-*` — Buyer psychology, stakeholder mapping, emotional intelligence |
| 21 | - `tactics-*` — Anchoring, framing, concession strategy, silence |
| 22 | - `pricing-*` — Discount handling, value justification, creative structuring |
| 23 | - `multiparty-*` — Procurement, legal, multi-stakeholder negotiations |
| 24 | - `closing-*` — Timing, techniques, commitment gaining |
| 25 | |
| 26 | ## Core Frameworks |
| 27 | |
| 28 | ### Negotiation Phases |
| 29 | |
| 30 | | Phase | Activities | Key Focus | |
| 31 | |-------|-----------|-----------| |
| 32 | | **Preparation** | Research, BATNA, objectives, limits | Know more than they do | |
| 33 | | **Opening** | Anchor, frame, set expectations | Control the narrative | |
| 34 | | **Exploration** | Questions, listening, interest discovery | Understand their world | |
| 35 | | **Bargaining** | Concessions, trades, package building | Create and claim value | |
| 36 | | **Closing** | Commitment, documentation, next steps | Lock in the win-win | |
| 37 | |
| 38 | ### The BATNA Hierarchy |
| 39 | |
| 40 | ``` |
| 41 | ┌─────────────────┐ |
| 42 | │ Walk Away │ ← Your power base |
| 43 | │ (Best Alternative) |
| 44 | ├─────────────────┤ |
| 45 | │ Resistance │ ← Fight hard here |
| 46 | │ Point │ |
| 47 | ├─────────────────┤ |
| 48 | │ Target │ ← Aim here |
| 49 | │ Outcome │ |
| 50 | ├─────────────────┤ |
| 51 | │ Aspiration │ ← Start here |
| 52 | │ (Anchor) │ |
| 53 | └─────────────────┘ |
| 54 | ``` |
| 55 | |
| 56 | ### Value Creation Model |
| 57 | |
| 58 | - **Unbundle** — Separate components to trade differentially |
| 59 | - **Logroll** — Trade low-value for high-value items |
| 60 | - **Expand** — Add scope, terms, or timeline to create value |
| 61 | - **Contingency** — Use performance-based terms when certainty differs |
| 62 | |
| 63 | ### Stakeholder Power Map |
| 64 | |
| 65 | ``` |
| 66 | ┌─────────────────────────────────────────┐ |
| 67 | │ DECISION DYNAMICS │ |
| 68 | ├─────────────────────────────────────────┤ |
| 69 | │ Economic Buyer (signs check) │ |
| 70 | │ ┌─────────┐ │ |
| 71 | │ │ CFO │ ← Money authority │ |
| 72 | │ └─────────┘ │ |
| 73 | │ Technical Buyer (says it works) │ |
| 74 | │ ┌─────────┐ ┌─────────┐ │ |
| 75 | │ │ IT │ │ Eng │ ← Veto power │ |
| 76 | │ └─────────┘ └─────────┘ │ |
| 77 | │ User Buyer (uses it daily) │ |
| 78 | │ ┌─────────┐ ┌─────────┐ │ |
| 79 | │ │ Ops │ │ Support │ ← Political │ |
| 80 | │ └─────────┘ └─────────┘ capital │ |
| 81 | │ Champion (sells internally) │ |
| 82 | │ ┌─────────┐ │ |
| 83 | │ │ Your │ ← Must enable, not replace │ |
| 84 | │ │ Ally │ │ |
| 85 | │ └─────────┘ │ |
| 86 | └─────────────────────────────────────────┘ |
| 87 | ``` |
| 88 | |
| 89 | ## Negotiation Styles |
| 90 | |
| 91 | | Style | When to Use | Risk | |
| 92 | |-------|------------|------| |
| 93 | | **Collaborative** | Long-term relationship, complex deals | May leave value on table | |
| 94 | | **Competitive** | One-time transaction, commodity | Damages relationship | |
| 95 | | **Compromising** | Time pressure, equal power | Suboptimal for both | |
| 96 | | **Accommodating** | Relationship > outcome, minor issue | Sets bad precedent | |
| 97 | | **Avoiding** | Losing battle, need time | May miss windows | |
| 98 | |
| 99 | ## Concession Patterns |
| 100 | |
| 101 | ### The Diminishing Concession Pattern |
| 102 | |
| 103 | ``` |
| 104 | First offer: $100,000 |
| 105 | Concession 1: -$8,000 (8%) |
| 106 | Concession 2: -$4,000 (4%) |
| 107 | Concession 3: -$2,000 (2%) |
| 108 | Concession 4: -$500 (0.5%) |
| 109 | Final: $85,500 |
| 110 | |
| 111 | Signal: "We're approaching our limit" |
| 112 | ``` |
| 113 | |
| 114 | ### The Package Trade Pattern |
| 115 | |
| 116 | ``` |
| 117 | Instead of: |
| 118 | "I'll give you 10% off" |
| 119 | |
| 120 | Use: |
| 121 | "I can reduce price by 10% if we: |
| 122 | - Sign a 2-year commitment |
| 123 | - Pay annually upfront |
| 124 | - Provide a case study" |
| 125 | ``` |
| 126 | |
| 127 | ## Anti-Patterns |
| 128 | |
| 129 | - **Negotiating against yourself** — Making concessions without counter-demands |
| 130 | - **Revealing your BATNA** — Telling them your alternatives |