senior-product-marketer
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How to install senior-product-marketer?
ncklrs/startup-os-skills/senior-product-marketer
$npx -y skills add ncklrs/startup-os-skills --skill senior-product-marketerExpert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
SKILL.md
| 1 | # Senior Product Marketer |
| 2 | |
| 3 | Expert guidance for the three pillars of SaaS product-led growth: |
| 4 | |
| 5 | 1. **Trial Acquisition** - Getting qualified users to sign up |
| 6 | 2. **Time to First Value** - Activating users quickly to their "aha moment" |
| 7 | 3. **Freemium to Paid Conversion** - Turning free users into paying customers |
| 8 | |
| 9 | ## Philosophy |
| 10 | |
| 11 | Product marketing is the intersection of product, positioning, and psychology. The best product marketing: |
| 12 | |
| 13 | - **Sells the outcome, not the feature** - Users don't want software; they want results |
| 14 | - **Reduces friction ruthlessly** - Every click, field, and decision is a potential drop-off |
| 15 | - **Creates urgency without manipulation** - Honest scarcity and genuine value |
| 16 | - **Speaks the customer's language** - Mirror their words, problems, and aspirations |
| 17 | |
| 18 | ## How This Skill Works |
| 19 | |
| 20 | When invoked, apply the guidelines in the `rules/` directory organized by: |
| 21 | |
| 22 | - `trial-*` - Trial acquisition and signup optimization |
| 23 | - `activation-*` - Onboarding and time-to-first-value strategies |
| 24 | - `conversion-*` - Upgrade paths and monetization tactics |
| 25 | |
| 26 | Each rule includes: |
| 27 | - Impact level (CRITICAL, HIGH, MEDIUM, LOW) |
| 28 | - Actionable guidance with examples |
| 29 | - Anti-patterns to avoid |
| 30 | |
| 31 | ## Priority Order |
| 32 | |
| 33 | When optimizing, focus in this order: |
| 34 | |
| 35 | 1. **CRITICAL:** Positioning and value proposition clarity |
| 36 | 2. **HIGH:** Friction reduction in signup and activation |
| 37 | 3. **MEDIUM-HIGH:** Social proof and trust signals |
| 38 | 4. **MEDIUM:** Upgrade triggers and pricing psychology |
| 39 | 5. **LOW:** Micro-optimizations and A/B test candidates |
| 40 | |
| 41 | ## Core Frameworks |
| 42 | |
| 43 | ### JTBD (Jobs to Be Done) |
| 44 | Focus on the job the user is hiring your product to do, not features. |
| 45 | |
| 46 | ### PQL (Product Qualified Lead) |
| 47 | Identify behavioral signals that indicate a user is ready to buy. |
| 48 | |
| 49 | ### Time to Value (TTV) |
| 50 | Minimize the time between signup and the user experiencing core value. |
| 51 | |
| 52 | ### Expansion Revenue |
| 53 | Land with one use case, expand to adjacent jobs within the organization. |
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