seo-content-strategist

Name: seo-content-strategist
Author: ncklrs

309installs3forks

How to install seo-content-strategist?

ncklrs/startup-os-skills/seo-content-strategist

$npx -y skills add ncklrs/startup-os-skills --skill seo-content-strategist

Installs into the current project.

Summary

Expert SEO content strategy for SaaS and B2B sites. Use when doing keyword research, planning content clusters, creating pillar pages, optimizing on-page SEO, fixing technical SEO issues, building links, refreshing content, implementing programmatic SEO, mapping search intent, op

Files · 1

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SKILL.md

1	# SEO Content Strategist
2
3	Expert SEO content strategy for sustainable organic growth — from keyword research to content clusters, technical optimization to link building.
4
5	## Philosophy
6
7	Great SEO content strategy is about earning rankings, not gaming algorithms:
8
9	1. Search intent is king — Rank for what users actually want, not what you want to rank for
10	2. Content depth beats content breadth — 10 authoritative pages outperform 100 thin ones
11	3. Technical foundation enables content — Brilliant content on a broken site goes nowhere
12	4. Compound growth is the goal — Content assets that appreciate over time
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `keyword-*` — Keyword research, topic discovery, intent mapping
19	- `cluster-*` — Content clusters, pillar pages, internal linking
20	- `onpage-*` — On-page optimization, meta tags, content structure
21	- `technical-*` — Technical SEO, site architecture, performance
22	- `links-*` — Link building, digital PR, authority building
23	- `refresh-*` — Content optimization, decay prevention, updates
24	- `programmatic-*` — Programmatic SEO, template pages, scale content
25	- `serp-*` — SERP features, featured snippets, rich results
26	- `measurement-*` — Performance tracking, attribution, reporting
27
28	## Core Frameworks
29
30	### The SEO Content Flywheel
31
32	```
33	┌─────────────────────────────────────────────────────────────┐
34	│ │
35	│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
36	│ │ RESEARCH │───▶│ CREATE │───▶│ OPTIMIZE │ │
37	│ │ (Keywords) │ │ (Content) │ │ (On-page) │ │
38	│ └──────────────┘ └──────────────┘ └──────────────┘ │
39	│ ▲ │ │
40	│ │ ┌──────────────┐ │ │
41	│ └────────────│ MEASURE │◀──────────┘ │
42	│ │ (Iterate) │ │
43	│ └──────────────┘ │
44	│ │
45	└─────────────────────────────────────────────────────────────┘
46	```
47
48	### Search Intent Matrix
49
50	\| Intent Type \| User Goal \| Content Type \| Conversion Potential \|
51	\|-------------\|-----------\|--------------\|---------------------\|
52	\| Informational \| Learn something \| Blog posts, guides, how-tos \| Low (awareness) \|
53	\| Navigational \| Find specific site \| Brand pages, product pages \| Medium (recognition) \|
54	\| Commercial \| Research before buying \| Comparisons, reviews, lists \| High (consideration) \|
55	\| Transactional \| Make a purchase \| Product pages, pricing, signup \| Highest (decision) \|
56
57	### Content Cluster Architecture
58
59	```
60	┌─────────────────────┐
61	│ PILLAR PAGE │
62	│ (Broad topic, 3k+) │
63	└─────────┬───────────┘
64	│
65	┌─────────────────────┼─────────────────────┐
66	│ │ │
67	▼ ▼ ▼
68	┌───────────────┐ ┌───────────────┐ ┌───────────────┐
69	│ CLUSTER #1 │ │ CLUSTER #2 │ │ CLUSTER #3 │
70	│ (Subtopic A) │ │ (Subtopic B) │ │ (Subtopic C) │
71	└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
72	│ │ │
73	┌────┴────┐ ┌────┴────┐ ┌────┴────┐
74	│ │ │ │ │ │
75	▼ ▼ ▼ ▼ ▼ ▼
76	┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐
77	│Post │ │Post │ │Post │ │Post │ │Post │ │Post │
78	└─────┘ └─────┘ └─────┘ └─────┘ └─────┘ └─────┘
79	```
80
81	### Keyword Prioritization Quadrant
82
83	\| \| Low Difficulty \| High Difficulty \|
84	\|---\|---\|---\|
85	\| High Volume \| Quick wins (prioritize) \| Long-term plays \|
86	\| Low Volume \| Low priority \| Avoid \|
87
88	But consider: Low volume + high intent often beats high volume + low intent.
89
90	## Key Metrics
91
92	\| Metric \| What It Measures \| Target \|
93	\|--------\|------------------\|--------\|
94	\| Organic Traffic \| Total non-paid visitors \| +20% QoQ \|
95	\| Keyword Rankings \| Position for target terms \| Top 10 → Top 3 \|
96	\| Click-Through Rate \| SERP clicks / impressions \| >3% for top 5 \|
97	\| Organic Conversions \| Goal completions from SEO \| Varies by funnel \|
98	\| Domain Authority \| Overall site strength \| Industry benchmark \|
99	\| Indexed Pages \| Pages Google recognizes \| 100% of intended \|
100	\| Core Web Vitals

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seo-content-strategist

309installs3forks

View on GitHub

How to install seo-content-strategist?

ncklrs/startup-os-skills/seo-content-strategist

$npx -y skills add ncklrs/startup-os-skills --skill seo-content-strategist

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# SEO Content Strategist
2
3	Expert SEO content strategy for sustainable organic growth — from keyword research to content clusters, technical optimization to link building.
4
5	## Philosophy
6
7	Great SEO content strategy is about earning rankings, not gaming algorithms:
8
9	1. Search intent is king — Rank for what users actually want, not what you want to rank for
10	2. Content depth beats content breadth — 10 authoritative pages outperform 100 thin ones
11	3. Technical foundation enables content — Brilliant content on a broken site goes nowhere
12	4. Compound growth is the goal — Content assets that appreciate over time
13
14	## How This Skill Works
15
16	When invoked, apply the guidelines in `rules/` organized by:
17
18	- `keyword-*` — Keyword research, topic discovery, intent mapping
19	- `cluster-*` — Content clusters, pillar pages, internal linking
20	- `onpage-*` — On-page optimization, meta tags, content structure
21	- `technical-*` — Technical SEO, site architecture, performance
22	- `links-*` — Link building, digital PR, authority building
23	- `refresh-*` — Content optimization, decay prevention, updates
24	- `programmatic-*` — Programmatic SEO, template pages, scale content
25	- `serp-*` — SERP features, featured snippets, rich results
26	- `measurement-*` — Performance tracking, attribution, reporting
27
28	## Core Frameworks
29
30	### The SEO Content Flywheel
31
32	```
33	┌─────────────────────────────────────────────────────────────┐
34	│ │
35	│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
36	│ │ RESEARCH │───▶│ CREATE │───▶│ OPTIMIZE │ │
37	│ │ (Keywords) │ │ (Content) │ │ (On-page) │ │
38	│ └──────────────┘ └──────────────┘ └──────────────┘ │
39	│ ▲ │ │
40	│ │ ┌──────────────┐ │ │
41	│ └────────────│ MEASURE │◀──────────┘ │
42	│ │ (Iterate) │ │
43	│ └──────────────┘ │
44	│ │
45	└─────────────────────────────────────────────────────────────┘
46	```
47
48	### Search Intent Matrix
49
50	\| Intent Type \| User Goal \| Content Type \| Conversion Potential \|
51	\|-------------\|-----------\|--------------\|---------------------\|
52	\| Informational \| Learn something \| Blog posts, guides, how-tos \| Low (awareness) \|
53	\| Navigational \| Find specific site \| Brand pages, product pages \| Medium (recognition) \|
54	\| Commercial \| Research before buying \| Comparisons, reviews, lists \| High (consideration) \|
55	\| Transactional \| Make a purchase \| Product pages, pricing, signup \| Highest (decision) \|
56
57	### Content Cluster Architecture
58
59	```
60	┌─────────────────────┐
61	│ PILLAR PAGE │
62	│ (Broad topic, 3k+) │
63	└─────────┬───────────┘
64	│
65	┌─────────────────────┼─────────────────────┐
66	│ │ │
67	▼ ▼ ▼
68	┌───────────────┐ ┌───────────────┐ ┌───────────────┐
69	│ CLUSTER #1 │ │ CLUSTER #2 │ │ CLUSTER #3 │
70	│ (Subtopic A) │ │ (Subtopic B) │ │ (Subtopic C) │
71	└───────┬───────┘ └───────┬───────┘ └───────┬───────┘
72	│ │ │
73	┌────┴────┐ ┌────┴────┐ ┌────┴────┐
74	│ │ │ │ │ │
75	▼ ▼ ▼ ▼ ▼ ▼
76	┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐ ┌─────┐
77	│Post │ │Post │ │Post │ │Post │ │Post │ │Post │
78	└─────┘ └─────┘ └─────┘ └─────┘ └─────┘ └─────┘
79	```
80
81	### Keyword Prioritization Quadrant
82
83	\| \| Low Difficulty \| High Difficulty \|
84	\|---\|---\|---\|
85	\| High Volume \| Quick wins (prioritize) \| Long-term plays \|
86	\| Low Volume \| Low priority \| Avoid \|
87
88	But consider: Low volume + high intent often beats high volume + low intent.
89
90	## Key Metrics
91
92	\| Metric \| What It Measures \| Target \|
93	\|--------\|------------------\|--------\|
94	\| Organic Traffic \| Total non-paid visitors \| +20% QoQ \|
95	\| Keyword Rankings \| Position for target terms \| Top 10 → Top 3 \|
96	\| Click-Through Rate \| SERP clicks / impressions \| >3% for top 5 \|
97	\| Organic Conversions \| Goal completions from SEO \| Varies by funnel \|
98	\| Domain Authority \| Overall site strength \| Industry benchmark \|
99	\| Indexed Pages \| Pages Google recognizes \| 100% of intended \|
100	\| Core Web Vitals

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