amazon-ppc-campaign

Name: amazon-ppc-campaign
Author: nexscope-ai

772installs70forks

How to install amazon-ppc-campaign?

nexscope-ai/amazon-skills/amazon-ppc-campaign

$npx -y skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign

Installs into the current project.

Summary

Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keywor

Files · 1

View on GitHub

SKILL.md

1	# Amazon PPC Campaign Optimization 📢
2
3	Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g
9	```
10
11	## Two Modes
12
13	\| Mode \| When to Use \| Input \| Output \|
14	\|------\|-------------\|-------\|--------\|
15	\| A — Build \| Launching PPC for a new product \| Product info + keywords + margins \| Complete campaign blueprint + keyword groupings + initial bids \|
16	\| B — Optimize \| Improving existing campaigns \| Campaign data + search term reports + current ACoS \| Optimization plan + bid adjustments + negative keyword list \|
17
18	## Capabilities
19
20	- ACoS financial framework: Calculate break-even ACoS, target ACoS, and Max CPC from product margins — the foundation for every bid decision
21	- Campaign architecture design: Build a structured Auto → Broad → Exact funnel with proper negative keyword isolation between campaigns
22	- Keyword grouping: Organize keywords into campaign buckets with match types and initial bids based on confidence level
23	- Bid optimization: Apply ACoS-based bid adjustment rules using industry-standard formulas (cut/increase by percentage based on ACoS range)
24	- Keyword funnel analysis: Identify migration opportunities (Auto→Broad→Exact) and wasted spend (high-click zero-sale terms)
25	- Negative keyword management: Generate seed lists (cross-campaign, irrelevant terms, generic waste modifiers) and ongoing additions from search term data
26	- Search term report analysis: Parse user-provided campaign data to find profitable terms, wasteful terms, and optimization gaps
27	- Competitor ASIN targeting: Build product targeting campaigns aimed at competitor product pages
28	- Integration chain: Works with [amazon-keyword-research](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-keyword-research) for keyword input and [amazon-listing-optimization](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-listing-optimization) for pre-launch listing quality checks
29
30	## Usage Examples
31
32	### Mode A — Build New Campaigns
33
34	```
35	I'm launching a portable blender on Amazon US. Price: $39.99. Product cost: $8, shipping: $3, Amazon fees: $7.50. Here are my keywords: portable blender, personal blender, smoothie maker. Build me a PPC campaign structure.
36	```
37
38	```
39	Use amazon-keyword-research to find keywords for "bamboo cutting board", then build a PPC campaign structure. Product costs $6, sells for $29.99. Brand new product launch.
40	```
41
42	```
43	I want to advertise my dog t-shirt (ASIN B0D72TSM62, price $5.99, cost $2). Look at competitors B0CMD17929 and B0B76519ZG, extract their keywords, and build my PPC campaigns.
44	```
45
46	### Mode B — Optimize Existing Campaigns
47
48	```
49	My PPC ACoS is 58% and my target is 30%. I have 3 campaigns: Auto ($800/month, ACoS 67%), Manual Broad ($1,100, ACoS 48%), Manual Exact ($500, ACoS 33%). Product margin is 54%. Help me optimize.
50	```
51
52	```
53	Here's my search term report [paste CSV data]. Break-even ACoS is 40%. Find wasted spend, tell me what to negate and what to migrate.
54	```
55
56	```
57	Weekly PPC check: here are this week's search terms with clicks and sales [data]. Add negatives for 10+ clicks with no sales, move 2+ orders to Exact.
58	```
59
60	### Short Prompts Work Too
61
62	```
63	Help me set up PPC for my product B0D72TSM62
64	```
65	```
66	My ACoS is too high, help me fix it
67	```
68	```
69	I want to start advertising on Amazon
70	```
71
72	---
73
74	## How This Skill Collects Information
75
76	Users rarely provide everything upfront — and they don't need to. This skill follows a progressive information gathering approach:
77
78	Step 1: Extract from the prompt. Parse whatever the user already provided — ASIN, price, ACoS numbers, campaign names, keywords, etc.
79
80	Step 2: Auto-discover. If an ASIN is given, run the bundled `scripts/fetch-competitor.sh <ASIN>` to get price, category, BSR, and competitor context. This script handles Amazon's anti-bot protections. If the user mentions a product typ

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amazon-ppc-campaign

772installs70forks

View on GitHub

How to install amazon-ppc-campaign?

nexscope-ai/amazon-skills/amazon-ppc-campaign

$npx -y skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign

Installs into the current project.

Summary

Files · 1

View on GitHub

SKILL.md

1	# Amazon PPC Campaign Optimization 📢
2
3	Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box.
4
5	## Installation
6
7	```bash
8	npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g
9	```
10
11	## Two Modes
12
13	\| Mode \| When to Use \| Input \| Output \|
14	\|------\|-------------\|-------\|--------\|
15	\| A — Build \| Launching PPC for a new product \| Product info + keywords + margins \| Complete campaign blueprint + keyword groupings + initial bids \|
16	\| B — Optimize \| Improving existing campaigns \| Campaign data + search term reports + current ACoS \| Optimization plan + bid adjustments + negative keyword list \|
17
18	## Capabilities
19
20	- ACoS financial framework: Calculate break-even ACoS, target ACoS, and Max CPC from product margins — the foundation for every bid decision
21	- Campaign architecture design: Build a structured Auto → Broad → Exact funnel with proper negative keyword isolation between campaigns
22	- Keyword grouping: Organize keywords into campaign buckets with match types and initial bids based on confidence level
23	- Bid optimization: Apply ACoS-based bid adjustment rules using industry-standard formulas (cut/increase by percentage based on ACoS range)
24	- Keyword funnel analysis: Identify migration opportunities (Auto→Broad→Exact) and wasted spend (high-click zero-sale terms)
25	- Negative keyword management: Generate seed lists (cross-campaign, irrelevant terms, generic waste modifiers) and ongoing additions from search term data
26	- Search term report analysis: Parse user-provided campaign data to find profitable terms, wasteful terms, and optimization gaps
27	- Competitor ASIN targeting: Build product targeting campaigns aimed at competitor product pages
28	- Integration chain: Works with [amazon-keyword-research](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-keyword-research) for keyword input and [amazon-listing-optimization](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-listing-optimization) for pre-launch listing quality checks
29
30	## Usage Examples
31
32	### Mode A — Build New Campaigns
33
34	```
35	I'm launching a portable blender on Amazon US. Price: $39.99. Product cost: $8, shipping: $3, Amazon fees: $7.50. Here are my keywords: portable blender, personal blender, smoothie maker. Build me a PPC campaign structure.
36	```
37
38	```
39	Use amazon-keyword-research to find keywords for "bamboo cutting board", then build a PPC campaign structure. Product costs $6, sells for $29.99. Brand new product launch.
40	```
41
42	```
43	I want to advertise my dog t-shirt (ASIN B0D72TSM62, price $5.99, cost $2). Look at competitors B0CMD17929 and B0B76519ZG, extract their keywords, and build my PPC campaigns.
44	```
45
46	### Mode B — Optimize Existing Campaigns
47
48	```
49	My PPC ACoS is 58% and my target is 30%. I have 3 campaigns: Auto ($800/month, ACoS 67%), Manual Broad ($1,100, ACoS 48%), Manual Exact ($500, ACoS 33%). Product margin is 54%. Help me optimize.
50	```
51
52	```
53	Here's my search term report [paste CSV data]. Break-even ACoS is 40%. Find wasted spend, tell me what to negate and what to migrate.
54	```
55
56	```
57	Weekly PPC check: here are this week's search terms with clicks and sales [data]. Add negatives for 10+ clicks with no sales, move 2+ orders to Exact.
58	```
59
60	### Short Prompts Work Too
61
62	```
63	Help me set up PPC for my product B0D72TSM62
64	```
65	```
66	My ACoS is too high, help me fix it
67	```
68	```
69	I want to start advertising on Amazon
70	```
71
72	---
73
74	## How This Skill Collects Information
75
76	Users rarely provide everything upfront — and they don't need to. This skill follows a progressive information gathering approach:
77
78	Step 1: Extract from the prompt. Parse whatever the user already provided — ASIN, price, ACoS numbers, campaign names, keywords, etc.
79
80	Step 2: Auto-discover. If an ASIN is given, run the bundled `scripts/fetch-competitor.sh <ASIN>` to get price, category, BSR, and competitor context. This script handles Amazon's anti-bot protections. If the user mentions a product typ

People who liked this also viewed

6 picks

Type