$npx -y skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builderE-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any
| 1 | # E-Commerce Email Marketing Builder 📧 |
| 2 | |
| 3 | Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars. |
| 4 | |
| 5 | **Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages. |
| 6 | |
| 7 | Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions. |
| 8 | |
| 9 | ## Install |
| 10 | |
| 11 | ```bash |
| 12 | npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g |
| 13 | ``` |
| 14 | |
| 15 | ## Usage |
| 16 | |
| 17 | Once installed, just describe your business and ask for email marketing help. The skill activates automatically. |
| 18 | |
| 19 | ``` |
| 20 | I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up |
| 21 | my email marketing — I'm using Klaviyo and have about 500 subscribers. |
| 22 | ``` |
| 23 | |
| 24 | ``` |
| 25 | I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have |
| 26 | 2,000 email subscribers but no automated flows set up. What emails should I be sending? |
| 27 | ``` |
| 28 | |
| 29 | ``` |
| 30 | Build me a complete email system for my sustainable fashion brand. We use Omnisend |
| 31 | and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows. |
| 32 | ``` |
| 33 | |
| 34 | ## Capabilities |
| 35 | |
| 36 | - Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset) |
| 37 | - Full email copywriting for every email — subject lines, preview text, body copy, CTA button text |
| 38 | - 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal) |
| 39 | - ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology |
| 40 | - ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing |
| 41 | - Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch |
| 42 | - Segmentation strategy with 8 core segments and exact filter conditions for your ESP |
| 43 | - Annual seasonal campaign calendar customized to your product category |
| 44 | - List growth tactics — pop-up strategy, checkout opt-in, social → email conversion |
| 45 | |
| 46 | --- |
| 47 | |
| 48 | ## How This Skill Works |
| 49 | |
| 50 | **Step 1: Collect information.** Extract from the user's initial message: |
| 51 | - Product / category |
| 52 | - Brand name |
| 53 | - Price range and target audience |
| 54 | - Any context about their business |
| 55 | |
| 56 | **Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format: |
| 57 | |
| 58 | ``` |
| 59 | Great — [acknowledge what they told you]. To build your email system I need a few more details: |
| 60 | |
| 61 | 1. Business stage? |
| 62 | a) Pre-launch — building a list before selling |
| 63 | b) Early — selling, but under $10K/mo |
| 64 | c) Growing — $10K-50K/mo |
| 65 | d) Established — $50K+/mo |
| 66 | |
| 67 | 2. Which flows do you need? (pick all that apply, or "all") |
| 68 | a) Welcome series |
| 69 | b) Cart abandonment |
| 70 | c) Browse abandonment |
| 71 | d) Post-purchase / thank you |
| 72 | e) Review request |
| 73 | f) Cross-sell / upsell |
| 74 | g) Win-back (re-engage lapsed customers) |
| 75 | h) VIP / loyalty |
| 76 | i) Replenishment (consumable products) |
| 77 | j) Sunset (list cleanup) |
| 78 | k) All of the above |
| 79 | l) Not sure — recommend for me |
| 80 | |
| 81 | 3. Brand voice? |
| 82 | a) Professional / corporate |
| 83 | b) Friendly / conversational |
| 84 | c) Playful / fun |
| 85 | d) Premium / luxury |
| 86 | e) Bold / edgy |
| 87 | f) Other: ___________ |
| 88 | |
| 89 | 4. Email platform (ESP)? |
| 90 | a) Klaviyo |
| 91 | b) Omnisend |
| 92 | c) Mailchimp |
| 93 | d) Shopify Email |
| 94 | e) Other: ___________ |
| 95 | f) Don't have one yet — recommend one |
| 96 | |
| 97 | 5. Current email list size? |
| 98 | a) 0 — starting from scratch |
| 99 | b) Under 1,000 |
| 100 | c) 1,000-10,000 |
| 101 | d) 10,000-50,000 |
| 102 | e) 50,000+ |
| 103 | |
| 104 | 6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order") |
| 105 | |
| 106 | 7. Competitors to reference? (names or URLs, or skip) |
| 107 | |
| 108 | Reply like: "1b 2k 3b 4a 5b 6 yes 10% first |